In a bid to better inform the consumer, Australia this week launched educational videos on how to use the new information on food labels and on how to choose a healthy eating plan.
When launching the videos, the Parliamentary Secretary to the Minister for Health and Ageing, the Hon Trish Worth, said: "Diet related disease, such as heart disease, obesity and type 2 diabetes, is an increasing problem for Australians today. The risk of these diet-related diseases can be reduced by better eating.
Research carried out by the Australia New Zealand Food Authority (ANZFA) shows that while consumers are avid readers of food labels, many would like more information about exactly what they mean. The video takes the consumer through the new labelling step by step. It also provides consumer information about food recalls, the percentage of the main ingredient and important health information on allergens."
The new food labels launched in Australia aim to inform the consumer about how much energy, protein, fat, saturated fat, carbohydrate, sugar and sodium (salt) is in each food. The improved labelling information, in particular the requirement to have a nutrition information panel on virtually all packaged foods, is intended to support the National Dietary Guidelines by providing sufficient information to allow consumers to make an informed choice when selecting foods.