Calls for code of practice for childrens food

- Last updated on GMT

Related tags: Children, Nutrition

Some children's foods are so "nutritionally poor" they should carry
health warnings, a report claims this week.

Some children's foods are so "nutritionally poor" they should carry health warnings, according to a report out this week, the Belfast News Letter writes.

According to a study launched by businesswoman Lizzie Vann, the UK food industry should adopt a strict code of practice when making food for children.

Ms Vann, founder of organic children's food company Organix, believes current legislation means children as young as one are considered adults by the food industry.

The story adds that research carried out by market analysts Mintel International, commissioned by Organix, showed only nine per cent of parents had no concerns over the food they gave to their children.

Results revealed that 70 per cent of parents with children under five felt unable to say that they knew enough about nutrition to feed their children healthily. Meanwhile, research carried out by Organix itself found an average of five additives in each of the foods it examined.

Organix surveyed 356 non-organic and 47 organic foods targeted at children and on sale in UK supermarkets and corner shops last year.

Ms Vann said: "The overwhelming drive from food manufacturers and retailers to market children's food on the basis of convenience price and 'kiddie appeal', has led to a casual approach being taken to nutritional value."

This is not the first time the debate has entered the food industry arena. Marketing of food products to children and the nutritional value of these same foods might require a fresh analysis.

Related topics: Policy

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