EU clamp down on alcohol marketing to youth

- Last updated on GMT

Related tags: European union, Alcoholic beverage

European Union governments have agreed to allocate 280m euros
(£172.7m; $241.7m) to help fund a new six year public health
programme for their 15 member...

European Union governments have agreed to allocate 280m euros (£172.7m; $241.7m) to help fund a new six year public health programme for their 15 member states, the British Medical Journal​ reports. The new strategy will concentrate on three main strands, leaving the organisation and delivery of health services and medical care in the hands of national authorities. The priorities of the programme are establishing a comprehensive data system on the major determinants of health, such as the consumption of alcohol and tobacco; ensuring that the union is able to handle international health threats, such as infectious diseases; and identifying the most effective policies for combating disease and promoting health. The EU health ministers also took a first collective step towards tackling alcohol consumption by children and adolescents. They gave their politicalsupport to moves to establish effective mechanisms to control the promotion, marketing, and sales of alcoholic drinks. These mechanisms are designed toensure that manufacturers do not target children and adolescents, to establish effective complaint producers, and to provide specific advice on underagedrinking to those who serve and sell alcoholic drinks.

Related topics: Policy

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