Frozen fruit juice bar hits France

Canandian frozen dessert and ingredients company CoolBrands
International Inc. announced this week that it has entered into an
agreement with Rolland,...

Canandian frozen dessert and ingredients company CoolBrands International Inc. announced this week that it has entered into an agreement with Rolland, S.A. of Landerneau Cedex, France to launch a line of Tropicana® branded frozen fruit juice bar novelties in France and Belgium. Under the agreement Rolland will manufacture Tropicana® branded frozen novelties at its plant located in Brest, France and distribute them throughout France and Belgium under sublicense from CoolBrands. According to the companies all major French and Belgian retailers have agreed to list the products, and distribution is set to beginimmediately. CoolBrands is the exclusive marketer of Tropicana® frozen desserts under a long-term license from Tropicana Products, Inc. of Bradenton, Florida. CoolBrands' President and Co-CEODavid J. Stein claimed in a statement, "Tropicana Pure Premium is the third largest branded food product in the U.S. and the fourth largest in Canada.''

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