Soft drinks rise in Korea
won (US$ 821 million) in 2001, a 6 per cent growth from over 1
trillion won (US$ 747...
Sales of soft drinks in Korea are expected to rise to 1.1 trillion won (US$ 821 million) in 2001, a 6 per cent growth from over 1 trillion won (US$ 747 million) last year, an industry source said on Monday. Major soft drink manufacturers are releasing new products and enhancing online marketing in search of a bigger piece of the market. Coca-Cola Korea stated it expects sales of 400 billion won (US$ 298 million) this year after earning 356 billion won (US$ 265 million) in 2000. Lotte Chilsung Beverage said its sales would climb 37 per cent from 2000 to 480 billion won (US$ 358 million) this year, boosted by active marketing. Lotte forecast that Chilsung Cider, its main sale focus, will generate 270 billion won (US$ 201 million) for the company, a year-on-year gain of 25 per cent. Pepsi-Cola Company said it will bring in 210 billion won (US$ 156 million) in sales in 2001, grabbing a 15 per cent market share. Haitai Beverage expects to earn 170 billion won (US$ 126 million) this year, holding a 15 per cent market share. Source: Asia Pulse
