Health soy message gaining ground

- Last updated on GMT

Related tags: Soybean, Nutrition, Soy milk

A national survey investigating consumer perceptions of soya and
soya-based products appears to confirm the growth in awareness of
their potential health...

A national survey investigating consumer perceptions of soya and soya-based products appears to confirm the growth in awareness of their potential health benefits. Highlighting rising consumer demand for a range of soya products - from ready meals to dairy substitutes - the survey studied consumerperceptions of soya based products, purchasing habits and general attitudestowards health and nutrition. Over 1,000 respondents across the UK were surveyed by an independent research consultancy. Of the sample, almost half have eaten soya products in the last year. 30 per cent eat soya based products once a week, 8 per cent eat it twice a week and 7 per cent more than three times a week. Favourite products include meat-free ready meals (54%), tofu (40%), soya 'milk' (33%) and soya 'margarine' (23%). Soya 'yoghurt' and soya 'ice cream' are seem to be quite popular. 63 per cent of respondents believe soya can be good for you as part of a balanced diet and 59 per cent would buy more soya products if they knew of specific associated health benefits. Officially-approved health claims appear to influence the consumer - almost a third said that a health claim endorsed by the newly formed Joint Health ClaimsInitiative (JHCI) would encourage them to purchase a soya product. A lack of soy product ranges on the shelves was a major criticism by a quarter of respondents and 27 per cent claimed they had never seen any soya products on sale. From this relatively small sample of cosumers it appears that the food manufacturer may well need to work harder on the marketing of soy products although the market is certainly one of potential. Source: Barrett Dixon Bell

Related topics: Science

Related news

Follow us

Featured Events

View more

Products

View more

Webinars