Four meals a day for the US consumer
survey by market research company Mintel Consumer
Americans eat an average of four meals a day, according to a recent survey by market research company Mintel Consumer Intelligence. The afternoon snack is an additional meal to the traditional breakfast, lunch, and dinner. Mintel claim that Americans consumed $19 billion worth of crisps, pretzels, and other snack products in 1999, an increase of about 5 per cent from 1998. Low-fat versions are not as popular as before with only one fifth of those surveyed by Mintel looking for a low-fat or fat-free versions. According to the survey, each American spends $64 per year on Salty Snacks. Nine out of ten US respondents had eaten salty snacks within the past two weeks and 25 per cent of respondents eat salty snacks on a daily basis. Mintel predict that the market will show 1 per cent to 3 per cent increases each year over the next five years. It is estimated that in 2005, the market will be worth approximately $24.2 billion.