Milk-based kids drink launched in US

- Last updated on GMT

Related tags: Carbon dioxide

A new carbonated, milk-based beverage to hit the States maintains
that it will give children a healthy alternative to soft
drinks.

Developed by...

A new carbonated, milk-based beverage to hit the States maintains that it will give children a healthy alternative to soft drinks. Developed by Mac Farms of Burlington in the US the drink, e-Moo, is fat-free, contains less than 1 per cent of the recommended dailyallowance of cholesterol and has 130 calories in an eight-ounce serving. It is made with crystalline fructose and claims to provide protein, calcium, and vitamins A, C and D. Company spokesman Mary Ann Clark commented, ``Even though it starts with milk and ends with milk, we have to say it's a beverage because the U.S. Department of Agriculture has a strict definition of milk. The addition of carbon dioxide means we have to call it a beverage.''​ e-Moo, marketed as a drink for children of an Internet age, will be sold in three flavours: Orange Creamsicle, Bubble Gum and Chocolate Raspberry. Ms. Clark claims the idea for this healthy milk drink came after noticing the explodingpopularity of sports drinks sold in school vending machines. Source: Associated Press

Related topics: Science

Related news

Follow us

Featured Events

View more

Products

View more

Webinars