The Dutch poultry industry must soon place labels on its chicken products,warning consumers that the product could cause illness. The Dutch governmentmaintains that the industry has not done enough to reduce the incidence ofSalmonella in chicken flocks and consequently the health warnings beginJanuary 1, 2001. In 1997 the Dutch government required the industry to installmeasures to reduce Salmonella and Campylobacter, demanding a 10 per centreduction in the incidence of Salmonella and 15 per cent in Campylobacter. A spokesman for the Dutch Poultry and Egg Board said the government foundthe industry's measures insufficient, and demanded that the industry, within afew years, reduce the incidence to zero. However the board hopes that theDutch label will be rejected by the European Commission. In addition to themandatory labels, the board decided to place its own labels on poultryproducts, instructing consumers how to properly handle and cook poultry products.