In the US, Haarmann & Reimer's Flavour Division, announced this week the results of the company's recent focus group research regarding consumer reaction to soy and soy-containing food products. The study focused on understanding consumer interest and acceptance of soy protein. Two focus groups of adult women aged 21 to 65 participated in the qualitative research co-ordinated by H&R's Sensory Consumer Science Group. The women were divided into two groups - consumers who regularly (once a month or more) use soy products, other than soya sauce (USERS) and consumers who have tried using soy products and rejected them (NON-USERS). The responses of both focus groups highlighted the importance of taste in any soy-containing food products and the importance of presenting clear information to the non-soy-consuming segment of the population.