A taste for flavourful foods from an increasingly diverse population is igniting growth in the US food additive and preservative industry. According to new research from Frost & Sullivan the industry had more than $3 billion in revenue in 1999 with projected revenues to top $5 billionby the year 2006. Convenience foods have helped spur this growth as well as the desire for healthier foods. The market for aspartame and saccharin is more popular than ever as consumers turn towards non-nutritive sweeteners. The report, "U.S. Food Additive and Preservative Markets,'' further suggests that consumer concerns over the safety of synthetic chemicals are increasing the demand for all-natural additives and preservatives in foods.