Seagram drinks bid hots up

- Last updated on GMT

Related tags: Pernod ricard

This week's deadline for indicative bids for the drinks business of
Canada's Seagram is a complex event, the Financial Times reported
yesterday. Major...

This week's deadline for indicative bids for the drinks business of Canada's Seagram is a complex event, the Financial Times reported yesterday. Major global drinks business have colluded to try and get the right mix. Britain's Diageo has said it will bid with Pernod Ricard of France. Rivals such as Bacardi, Allied Domecq, Brown-Forman and Fortune Brands have not declared their position yet. The award is a portfolio of 250 brands, including market leaders such as Captain Morgan rum and Crown Royal Canadian whisky, which analysts believe could raise $7.5bn, the paper continued. Results of the bid are expected to be announced towards the end of the year.

Related topics: Market Trends

Follow us

Featured Events

View more

Products

View more

Webinars