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Dutch ruling shows need for clearer labelling of artificial flavours: ‘Careful distinction will have to be made’

The Dutch advertising standards watchdog has reaffirmed its ruling that the labelling of FrieslandCampina’s Optimel Vanille Vla is misleading for consumers because it does not communicate the use of artificial flavours clearly enough on pack. According to leading food law experts, this decision points to the need for an increasingly stringent approach to the labelling of artificial flavours in Europe.

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‘Don’t drink fruit juice’, consumers told

Consumers are still being misled into thinking that fruit juices are a healthier alternative to fizzy drinks when, in fact, many contain the same amounts of sugar, if not more, according to campaigners.

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