Headlines

Image: Getty/Rimma_Bondarenko

‘Fibre is the new protein’: Food brands lead push to boost fibre intakes

With only 9% of adults getting the recommended amount of dietary fibre a day, the UK’s Food and Drink Federation has launched a new initiative to boost the nation’s fibre consumption. But what’s the best way to make this health-boosting substance an appetizing option for shoppers? And is there a genuine gap in the market for high-fibre foods?

Global Industry News

News

Sectors

Trends

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers