Getting ‘mindful’ with mushrooms and adaptogens
CBD carbonated drinks brand TRIP is rolling out a new range it’s coined ‘Mindful Blend’. Designed to offer a ‘new way to find calm’, the four-strong line-up does not contain CBD, but rather other functional ingredients such as Lion’s Mane, Magnesium, Ashwagandha, L-theanine and botanicals.
Flavours include Cucumber Mint; Blood Orange Rosemary; Elderflower Mint; and Raspberry Orange Blossom.
“As consumers continue to prioritise health and wellness, Mindful Blend provides an accessible way to incorporate these trending ingredients into your lifestyle and a new way to unwind,” said TRIP co-founder Olivia Ferdi.
“Millions already find calm through the functionality of our CBD drinks, and seeing the increased demand and popularity of these ingredients has made it clear that there is a market for us to expand into a new range of soft drinks.”
The Mindful Blend range is launching into UK retailers (RRP £2) and foodservice outlets including Waitrose, Whole Foods, Holland & Barrett and Leon.
Image credit: TRIP
