Cheddar cheese – a classic British household essential – is a multibillion pound category which dominates cheese sales in the UK. Within the Cheddar category, Mature leads the way – with almost 50% of total market share and impressive year-on-year growth.
But it isn’t just block cheese sales in which Cheddar’s enduring popularity is so clearly pronounced. Cheddar is also the clear favourite in cheese-flavoured products launched across savoury categories – from pastries and breads, to ready meals and savoury biscuits.
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