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PURAC® FIT for tasty beverages
A great taste and extra health benefits are the main criteria for consumers when buying beverages. This is especially important in the case of low-calorie drinks where high-intensity sweeteners are often used. Such sweeteners can give your beverage an undesirable bitter or sweet aftertaste. Acidifying your beverage with PURAC® FIT will promote a balance between taste, health and function!
PURAC FIT can be used to regulate your drink's pH and provide a long-lasting, mildly sour taste. It has a longer-lasting tartness compared to other acidulants used in beverages. Intensive sweeteners, such as sucralose and aspartame, demonstrate a more enduring sweet taste when compared to sucrose, which can be associated with an artificial aftertaste and the accentuation of any off-notes in the beverage, such as bitterness. The key factor in compensating for this undesired aftertaste is the correct sour/sweet balance. The sour taste profile of PURAC FIT balances the sweet taste profile of the intensive sweeteners. This means that PURAC FIT can perfectly mask any taste defects from a lingering sweet taste caused by intensive sweeteners.
Thanks to its long-lasting sour taste, PURAC FIT is also beneficial for flavour perception. The unique sour profile enhances and improves the impact of a broad range of common drink flavours like cherry, melon, peach and all kinds of berries. PURAC FIT is also the perfect choice for combining with dairy or vanilla notes.
PURAC offers a versatile product portfolio to meet your specific needs in a beverage: PURAC® FIT for acidification with maximum taste!
BENEFITS of PURAC FIT
- Masks the aftertaste of intensive sweeteners
- Improves flavour perception
- Controls pH level Long-lasting, mildly sour taste
- Easy to use
Learn about all the advantages of PURAC products at www.purac.com or contact your nearest sales office.
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