FoodNavigator spoke to energy drinks manufacturers at the recent SIAL expo in Paris and found innovations in flavours, packaging and ingredients, in an effort to tap into the momentum behind the energy drink boom.
Breaking News on Food & Beverage Development - Europe
Trendwatch: What's new in energy drinks?
By Caroline Scott-Thomas+, 05-Nov-2012
Related topics: Financial & Industry, Marketing
The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?
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