Breaking News on Food & Beverage Development - Europe US edition

Attitudes divided on BOGOF offers

20-Oct-2009 - by retailers. Although shoppers surveyed by IGD said that advertising on television and in magazines is most -store promotions, but the most effective way to encourage new product trial is to use a combination of advertising

Survey shows huge lack of salt content awareness

05-Oct-2009 - building back the flavour. The next step of the campaign involves an advertising campaign that shows

Intervene on meat, WWF tells government

21-Sep-2009 - on advertising to children to restrict advertising for highly GHG-intensive or high environmental footprint foods

News in brief

Innocent innocent on five-a-day claim

16-Sep-2009 - portions of fruit and veg have not been upheld by the Advertising Standards Agency. ... portions of fruit and veg have not been upheld by the Advertising Standards Agency.

Food is not just production, industry tells career-seekers

14-Sep-2009 - , with good salary points advertised - and apprenticeships.” It is also important to point out

Brands slash unhealthy kids' food ads by 93%

11-Sep-2009 - A pledge on responsible advertising in Europe has resulted in a dramatic reduction in ads ... A pledge on responsible advertising in Europe has resulted in a dramatic reduction in ads ... In December 2007 a clutch of branded food companies agreed to reign in their advertising has been repeatedly criticised for using child-oriented advertising campaigns for foods of little ... advertising to children, Nestle, Mars, Kraft

Guest article

People really are food companies’ greatest asset

08-Sep-2009 - ’t: internal recruiting, ‘word-of-mouth’, advertising and databases. All of them appear to be cost approach is to advertise – which can work well for junior jobs, but at higher levels mostly attracts

Cereal makers lobby FSA to stop salt warning ads

03-Sep-2009 - the body to pull a £3m (€3.44m) advertising campaign on salt consumption. ... the body to pull a £3m (€3.44m) advertising campaign on salt consumption. ... . The spokesperson added that the advertising campaign has not picked out cereal in particular, but is targeted

News in brief

Food marketing deals threatened by waste reduction efforts

13-Aug-2009 - of buy one, get one free offers in an effort to reduce food waste, according to a report in Advertising ... one, get one free offers in an effort to reduce food waste, according to a report in Advertising Age. ... on reducing food waste, reported Advertising Age. According to last year’s publication of Food Matters

Taste psychologist maps 'dialects' of flavour preference

23-Jun-2009 - , advertising and brand image. UK taste dialects Amongst the findings of the study

Dietary supplement ads review to continue through 2014

10-Nov-2009 - The dietary supplement advertising review program, tasked with testing the truth and accuracy of advertisement claims, is to continue for another five years, according to the Council for Responsible Nutrition ... The dietary supplement advertising review program, tasked with testing the truth and accuracy of advertisement claims, is to continue for another five years, according to the Council for Responsible Nutrition ... CRN Foundation to the National Advertising Division (NAD) of the Council of Better Business Bureaus products and we strongly believe that the advertising for these products has to be truthful and accurate

http://www.nutraingredients-usa.com/

Canadians warned off Chaotic Beverages over possible health risks

06-Nov-2009 - advertising that it is not an energy drink and contains several herbs which are not included in Health Canada

http://www.foodproductiondaily.com/

Kids’ programming disproportionately heavy on junk food ads

05-Nov-2009 - -regulation of children’s advertising goes far enough, despite a number of initiatives that have been set up in an effort to ensure responsible advertising to children. The research focuses on data from 2005 to 2006, so ... marketing to kids, food advertising

http://www.foodnavigator-usa.com/

Coke defends omega-3 superjuice ads

29-Oct-2009 - -boosting by the voluntary advertising watchdog. ... -boosting by the voluntary advertising watchdog. ... The National Advertising Division of the Council of Better Business Bureaus (NAD) found that TV employed humor but that did not, ”relieve an advertiser of its obligation to support claims conveyed in its

http://www.nutraingredients-usa.com/

News in brief

Coca-Cola omega-3 superjuice can nourish brain (but not memory), says NAD

28-Oct-2009 - Coca-Cola-owned Minute Maid has been told to discontinue TV advertising that suggested an omega-3 ... Coca-Cola-owned Minute Maid has been told to discontinue TV advertising that suggested a DHA ... The voluntary advertising watchdog, the National Advertising Division of the Council of Better

http://www.nutraingredients-usa.com/

Industry must embrace change, says CRN CEO

27-Oct-2009 - . “ The council had also agreed recently to continue the its program with the National Advertising Division (NAD

http://www.nutraingredients-usa.com/

Study slams industry-regulated marketing of kids’ cereals

26-Oct-2009 - to be advertised most aggressively, according to a study from Yale’s Rudd Center for Food Policy and Obesity. ... to be advertised most aggressively, according to a study from Yale’s Rudd Center for Food Policy and Obesity. ... advertising to children, such as the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative, which was established in 2006 as a voluntary self-regulation program for industry

http://www.foodnavigator-usa.com/

Profit remains elusive in heart health foods

21-Oct-2009 - question of spending more on advertising and promotion. Consumer confusion Leatherhead said

http://www.nutraingredients-usa.com/

UK censors Danone probiotic TV ads

14-Oct-2009 - The voluntary UK advertising watchdog has told Danone to cease broadcasting TV adverts ... The voluntary UK advertising watchdog has told Danone to cease broadcasting TV adverts ... The Advertising Standards Authority (ASA) said evidence submitted by Danone, including recently

http://www.nutraingredients.com/

Lallemand puts spotlight on immune-benefits for probiotics

14-Oct-2009 - several years thanks to big dairy companies and more and more researches are conducted and advertised

http://www.nutraingredients.com/