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Trends > Stevia

Stevia

Stevia

Ever since the European Commission's approval of stevia sweeteners in late 2011, suppliers and manufacturers have been working on new products to take advantage of its natural, zero-calorie positioning. Can they overcome early taste concerns? And can stevia ever compete with other sweeteners on cost?

Will fructose follow trans fats’ fate?

Mounting scientific evidence and a shift in public opinion could mean fructose is set to follow the same black-listed fate as trans fats, argues an analyst.

Sugar-free marzipan with added fiber: ‘It’s not all about sugar, sugar, sugar,’ says developer

Swedish ingredients firm Bayn Europe has packed dietary fibers into its marzipan sugar replacer to add a valuable health twist, its developer says.

Mid-calorie concept goes mainstream – and beyond drinks

Consumers and industry have embraced the mid-calorie concept in drinks and are starting to look at its relevance in other product categories, according to stevia supplier PureCircle.

Are low-calorie sweeteners helpful for weight loss? The answer may depend on study design…

Lack of media differentiation between different study designs has helped warp public perception of low- and no-calorie sweeteners, according to registered dietitian and diabetes educator Hope Warshaw.

One-third of Germans question stevia's healthiness

Germany is a leading market for stevia-derived sweeteners in Europe – but more education is needed to further boost its usage, according to Mintel.

PureCircle predicts net profit increase of 73% for 2015

A global boom in stevia leaves Malaysian supplier PureCircle on track to hit a net profit increase of 73% for this financial year compared to last.

EFSA triples approved stevia limit for hot drinks

The European Food Safety Authority (EFSA) has approved the use of stevia-derived sweeteners at up to 29 mg per litre in hot drinks, following a request from Tata Global Beverages...

Flavour delivery particle can cut sugar by half – and is cheaper than sugar

A proprietary carrier particle can reduce sugar content and calories by more than 50%  – without a loss in sweetness or a rise in costs, says Israeli company DouxMatok.

Friend or foe: What is the evidence on zero-calorie sweeteners and obesity?

While swapping out calorific sugars for a zero-calorie sweetener may seem like a common sense public health policy, some recent reports have suggested that the reverse may be true. We...

dispatches from Food Vision, Cannes

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Use price policies to promote healthier diets, says WHO

Price policies could encourage healthier diets, according to a new publication by the World Health Organisation (WHO) Europe.

Future of sugar industry ‘tricky’, says analyst

As sugar has become one of the most maligned ingredients within food, Euromonitor International research analyst Jack Skelly says the future may prove trickyfor manufacturers.

Study rules out aspartame sensitivity

A double-blind study has found no evidence of aspartame sensitivity, reported by half of its participants.

Last year was a breakthrough year for stevia, says PureCircle

Market demand for stevia last year increased PureCircle’s half-year sales by 24%, the company has said.

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

Food companies should help people eat less, says food policy expert

The onus should not be on consumers to choose healthy foods but on companies to help reduce consumption, says Food Policy professor at City University London, Tim Lang.

Coconut sugar: The latest sugar alternative

Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.

'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International

Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International. 

Coca-Cola Enterprises boss: ‘Detractors don’t understand how safe aspartame is’

Coca-Coca Enterprises boss John Brock says detractors ‘don’t understand’ how safe aspartame is, and insists that diet soda sales remain strong – growth for Coke Zero offset a 5.5% full...

Stevia from fermentation will be available next year, says Evolva

Stevia sweeteners derived from fermentation – without stevia plants – could be launched as early as 2016, according to Evolva Holding SA, the Swiss firm working on the technology with agri-giant Cargill.

Pure Circle targets Kenyan smallholders in stevia production drive

Pure Circle is close to signing an agreement with the Kiambu County Government that will see them work together to boost stevia crop production in the Kenyan region. 

Sugar intakes 'decreasing' or 'stable' globally, report finds

Dietary sugars intakes are decreasing or stable in most countries, according to a data review of ten European countries, Australia, New Zealand and the US.

Red sky at night: Coca-Cola lambasted for London Eye sponsorship

Public health campaigners have criticised Coca-Cola's sponsorship of tourist attraction the London Eye, saying this could exacerbate sugar consumption and related health issues. 

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