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Trends > Stevia

Stevia

Stevia

Ever since the European Commission's approval of stevia sweeteners in late 2011, suppliers and manufacturers have been working on new products to take advantage of its natural, zero-calorie positioning. Can they overcome early taste concerns? And can stevia ever compete with other sweeteners on cost?

A sweet forecast: Technavio’s outlook for Europe‘s sugar and sweetener market

Stevia price wars, a desire for natural sweeteners and a ‘mega boom’ of sugar production when EU sugar quotas come to an end feature among Technavio’s predictions for Europe’s sugar...

PureCircle refining stevia product to fit consumer tastes

Stevia is closing in on mainstream acceptance as a non-caloric sweetener, but the product will need additional innovation before it is fully accepted by consumers.

DISPATCHES FROM FiE 2015

What opportunities does the backlash against sugar create?

From links with obesity and type 2 diabetes to government taxes, sugar is currently experiencing a backlash. FoodNavigator met up with experts in the field at Food Ingredients Europe (FiE) to ask...

EFSA backs safety of new stevia form

Rebaudioside M is safe and can be added to the list of EU-approved steviol glycosides (E960), the European Food Safety Authority (EFSA) has concluded. The agency said this was the...

FIE reports

Euro consumers more interested in low sugar products

European consumers’ appetite for sugary foods is waning in favour of low-sugar products, according to new Mintel research revealed at the Food Ingredients Europe show in Paris.

EFSA gives green light to new applications for thaumatin

Following a favourable scientific opinion from the European Food Safety Authority (EFSA), formulators will soon be able to use the natural protein sweetener and flavour modifier thaumatin in a broader range of...

Sweet Green Fields CEO: We are finally getting close to solving the stevia taste challenge

Not so long ago, pundits were predicting that the high-purity stevia extracts market would be worth a billion dollars as manufacturers ditched artificial sweeteners and embraced ‘all-natural’ alternatives. 

Market forecast

Will chewing gum recover from sticky patch? Technavio releases five-year forecast

Market research firm Technavio has unveiled its predictions for the global gum market up to 2019.

Novel food regulation to be written into EU law books

A vote this week from the Council of the EU means the updated novel food regulation will soon be written into EU law books.

Stevia extraction is no barrier to scalability: PureCircle

Stevia extracted from the leaf can be scaled up to compete with other methods – and is more in line with consumer perceptions of stevia’s naturalness, say researchers and industry....

The camera never lies: Micro-cameras improve dietary reporting accuracy

Equipping participants with micro-cameras would improve the accuracy of dietary intake assessments and strengthen confidence in results, researchers behind a pilot study have said. 

Will Cargill's EverSweet be a gamechanger for stevia?

Extracted or fermented, blended or pure, stevia can take many forms - and the arrival of EverSweet will mean even more possibilities for positioning the sweetener, says Cargill. But will it get...

News in brief

Dutch company HYET buys Ajinomoto aspartame factory

HYET Holding will purchase Ajinomoto Sweeteners Europe as part of its global expansion, the Dutch company has announced.

Truvia’s natural claim challenged in UK

British Sugar has withdrawn a UK advert for Truvia which claimed sweetener was natural - despite having paid out €5m in a US court for the same claim two years ago....

Will fructose follow trans fats’ fate?

Mounting scientific evidence and a shift in public opinion could mean fructose is set to follow the same black-listed fate as trans fats, argues an analyst.

Sugar-free marzipan with added fiber: ‘It’s not all about sugar, sugar, sugar,’ says developer

Swedish ingredients firm Bayn Europe has packed dietary fibers into its marzipan sugar replacer to add a valuable health twist, its developer says.

Mid-calorie concept goes mainstream – and beyond drinks

Consumers and industry have embraced the mid-calorie concept in drinks and are starting to look at its relevance in other product categories, according to stevia supplier PureCircle.

Are low-calorie sweeteners helpful for weight loss? The answer may depend on study design…

Lack of media differentiation between different study designs has helped warp public perception of low- and no-calorie sweeteners, according to registered dietitian and diabetes educator Hope Warshaw.

One-third of Germans question stevia's healthiness

Germany is a leading market for stevia-derived sweeteners in Europe – but more education is needed to further boost its usage, according to Mintel.

PureCircle predicts net profit increase of 73% for 2015

A global boom in stevia leaves Malaysian supplier PureCircle on track to hit a net profit increase of 73% for this financial year compared to last.

EFSA triples approved stevia limit for hot drinks

The European Food Safety Authority (EFSA) has approved the use of stevia-derived sweeteners at up to 29 mg per litre in hot drinks, following a request from Tata Global Beverages...

Flavour delivery particle can cut sugar by half – and is cheaper than sugar

A proprietary carrier particle can reduce sugar content and calories by more than 50%  – without a loss in sweetness or a rise in costs, says Israeli company DouxMatok.

Friend or foe: What is the evidence on zero-calorie sweeteners and obesity?

While swapping out calorific sugars for a zero-calorie sweetener may seem like a common sense public health policy, some recent reports have suggested that the reverse may be true. We...

dispatches from Food Vision, Cannes

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Use price policies to promote healthier diets, says WHO

Price policies could encourage healthier diets, according to a new publication by the World Health Organisation (WHO) Europe.

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