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Trends > Stevia

Stevia

Stevia

Ever since the European Commission's approval of stevia sweeteners in late 2011, suppliers and manufacturers have been working on new products to take advantage of its natural, zero-calorie positioning. Can they overcome early taste concerns? And can stevia ever compete with other sweeteners on cost?

Where East meets West: Highlights from FI Istanbul

FoodNavigator is at Food Ingredients Istanbul, scouting out the latest ingredient trends and developments in the region. Here are some that caught our eye.

Sugar reduction now a 'key mindset' of consumers, survey shows

Reducing sugar intake has become a key concern amongst many European consumers, with a quarter of those surveyed now preferring low sugar food products, a 2,500-strong survey has found.

EFSA budget plateaus despite growing workload

The European Food Safety Authority (EFSA) has announced plateauing budgets for the next three years and staffing reductions of 10% running up to 2018 – despite its increasing responsibilities.

Stevia passes muster with EU for approved use in mustard

The European Commission has approved the use of stevia as a sweetener in mustard in Europe, a decision welcomed by manufacturers as an opportunity for new product development.

Coca-Cola HBC tracks shifts in consumer preferences

Health and wellness continues to be a priority for consumers, while evolving market dynamics are changing the way people shop, says Coca-Cola Hellenic Bottling Company.   

Cocktail of lime, stevia and β-glucans could open up opportunities for fruit beverages

A trio of lime, stevia and β-glucans could open up opportunities for fruit based beverages that have an increased nutritional value yet are low in sugar, say Danish researchers. 

Rare plant compound subject of novel industrial-scale production method

A method to recreate a rare class of plant-derived chemical compounds has the potential to be produced on an industrial scale for the food and flavour industries.

Stevia’s star keeps rising: Mintel

The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener. 

Scientists develop method to boost sweetness of plant-derived thaumatin

Plant-derived sweetener thaumatin can be made up to 1.7 times sweeter by swapping basic amino acids, Japanese researchers have found.

A sweet forecast: Technavio’s outlook for Europe‘s sugar and sweetener market

Stevia price wars, a desire for natural sweeteners and a ‘mega boom’ of sugar production when EU sugar quotas come to an end feature among Technavio’s predictions for Europe’s sugar...

PureCircle refining stevia product to fit consumer tastes

Stevia is closing in on mainstream acceptance as a non-caloric sweetener, but the product will need additional innovation before it is fully accepted by consumers.

DISPATCHES FROM FiE 2015

What opportunities does the backlash against sugar create?

From links with obesity and type 2 diabetes to government taxes, sugar is currently experiencing a backlash. FoodNavigator met up with experts in the field at Food Ingredients Europe (FiE) to ask...

EFSA backs safety of new stevia form

Rebaudioside M is safe and can be added to the list of EU-approved steviol glycosides (E960), the European Food Safety Authority (EFSA) has concluded. The agency said this was the...

FIE reports

Euro consumers more interested in low sugar products

European consumers’ appetite for sugary foods is waning in favour of low-sugar products, according to new Mintel research revealed at the Food Ingredients Europe show in Paris.

EFSA gives green light to new applications for thaumatin

Following a favourable scientific opinion from the European Food Safety Authority (EFSA), formulators will soon be able to use the natural protein sweetener and flavour modifier thaumatin in a broader range of...

Sweet Green Fields CEO: We are finally getting close to solving the stevia taste challenge

Not so long ago, pundits were predicting that the high-purity stevia extracts market would be worth a billion dollars as manufacturers ditched artificial sweeteners and embraced ‘all-natural’ alternatives. 

Market forecast

Will chewing gum recover from sticky patch? Technavio releases five-year forecast

Market research firm Technavio has unveiled its predictions for the global gum market up to 2019.

Novel food regulation to be written into EU law books

A vote this week from the Council of the EU means the updated novel food regulation will soon be written into EU law books.

Stevia extraction is no barrier to scalability: PureCircle

Stevia extracted from the leaf can be scaled up to compete with other methods – and is more in line with consumer perceptions of stevia’s naturalness, say researchers and industry....

The camera never lies: Micro-cameras improve dietary reporting accuracy

Equipping participants with micro-cameras would improve the accuracy of dietary intake assessments and strengthen confidence in results, researchers behind a pilot study have said. 

Will Cargill's EverSweet be a gamechanger for stevia?

Extracted or fermented, blended or pure, stevia can take many forms - and the arrival of EverSweet will mean even more possibilities for positioning the sweetener, says Cargill. But will it get...

News in brief

Dutch company HYET buys Ajinomoto aspartame factory

HYET Holding will purchase Ajinomoto Sweeteners Europe as part of its global expansion, the Dutch company has announced.

Truvia’s natural claim challenged in UK

British Sugar has withdrawn a UK advert for Truvia which claimed sweetener was natural - despite having paid out €5m in a US court for the same claim two years ago....

Will fructose follow trans fats’ fate?

Mounting scientific evidence and a shift in public opinion could mean fructose is set to follow the same black-listed fate as trans fats, argues an analyst.

Sugar-free marzipan with added fiber: ‘It’s not all about sugar, sugar, sugar,’ says developer

Swedish ingredients firm Bayn Europe has packed dietary fibers into its marzipan sugar replacer to add a valuable health twist, its developer says.