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Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

The unwanted consumer? Beware the harbingers of failure, warn researchers

Positive product feedback is a good thing, right? Not if it is from a ‘harbinger of failure’ who repeatedly buys niche market and flop products, warn researchers.

Clean label has become industry standard, says Innova

‘Clean label’ is no longer a niche trend – it is now standard across the food industry, according to a report from Innova Market Insights.

Insect protein market has enthusiasm & sustainability – now it needs a business plan

The insect protein market has been relying on its youthful enthusiasm and faith in sustainability but it needs a solid business plan to move forward, says Invenire as it seeks...

No natural pictures to depict artificial flavours, rules German court

Manufacturers should be wary of using pictures to depict artificial flavourings, warn food lawyers as a German court ruling sets a new precedent for misleading marketing....

‘Innovation has been key’ to booming free-from foods trend

Free-from foods are one of the hottest trends in the European health and wellness market, according to a Euromonitor analyst.

Younger shoppers value organics – but buy fewer of them

A majority of UK shoppers aged 16-34 think that organic products are important (54%), compared to under a third (30%) of over-55s, according to a market research report.

How food industry can boost milk’s value: fortify it

Fortified milk could help to boost the value of milk sales, despite supermarket price war slashing the price of the white stuff to as little as 89p for a four...

Food industry’s eight-step waste, poverty and efficiency plan

The food and drink industry has united behind a new eight-step plan for food businesses to increase resource efficiency, reduce food waste and support people experiencing food poverty.

EU Parliament vote rejects calls to scrap nutrient profiles

The European Parliament’s Legal Affairs committee has voted to reject amendments to the EU Nutrition and Health Claims Regulation, which would have seen nutrient profiles abandoned.

Cool Britannia: British branding can boost appeal in UK and abroad

Safety, quality, nostalgia- there's a buzz about British products both abroad and at home for various reasons – but products need more than just a Union Jack on the label...

Council approves final compromise text on novel foods

A European Council committee has rejected a proposal that would have allowed the European Parliament the right to veto novel foods approvals – saying this would contradict the law’s purpose...

UK has 'moral responsibility' to limit EU sugar reform damage

The end of EU sugar beet quotas could worsen the obesity crisis and damage the livelihoods of sugar cane growers and producers – and as an ex-colonial power Britain has...

Is organic the best way to start the day?

Organic breakfast products are an easy and affordable way to dip a toe in organic, the Soil Association says.

Organic growth: What drove Wessanen to cut 90% of its revenue?

Wessanen has undergone a huge transformation over the past 15 years in its goal to become Europe’s largest healthy and sustainable food company – and has cut its revenue by...

Young Germans embrace meat reduction

Meat reduction and vegetarianism is a growing trend among German consumers – and one in five young people buys meat alternatives, according to new research from Mintel.

Sustainable Foods Summit: ‘Being responsible can be a competitive advantage’

Denmark private label marketing strategy pays off as it moves into baby products

Coop Denmark is celebrating the success of its private label organic brand, Anglamark, but says if it expects to stay in the market it demands investment, brand protection and innovation,...

Raw food on the rise

The trend toward raw foods is being driven by a growing group of consumers looking for ‘clean food’ – not just those who consider themselves raw foodists, says Teresa Havrlandova,...

Sustainable Foods Summit: Top 20 Meaningful Brands 2015

'74% of brands could disappear and most consumers would not care'

Most people in Europe want a brand to improve their lives and only one third of people think companies are delivering, according to Sara de Dios, global head, Meaningful Brands.

Sugar reformulation failure like slow poisoning of nation, says UK health chief

The UK's National Health Service (NHS) CEO says failing to reformulate products to reduce added sugars would be like slow food poisoning of the nation.

Forget extreme sports – it’s about extreme parenting! Energy drinks may market to millennials but parents’ consumption is on the rise

The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel. 

Dispatches from Vitafoods Europe, Geneva

Offering consumers information is essential for hemp juice success, says Sana

Telling a story is important for any brand – even more so when trying to market hemp juice and overcome pre-conceptions about cannabis, according to Sana Hemp Juice. 

Special edition: Innovations in better-for-you confectionery

'Big guys' could explore low-glycemic sweetener for chocolate, says Beneo

Ingredients supplier Beneo says obesity concerns may convince mainstream chocolate makers to swap sucrose for low-glycemic and tooth friendly sugar isomaltulose.

BEUC: Health claim ‘adjustments’ need caution and nutrient profiles

The European Consumer Organisation (BEUC) has urged the European commissioner for health and food safety to practice caution when making ‘adjustments’ to health claim and botanical rules.

Going halal: Can manufacturers appeal to all consumers?

The European halal market is booming and set to grow – but manufacturers must appeal to Muslims without alienating non-Muslim consumers if they want to maximise sales , say experts.

EU celebrates boosted protection for foods after PGI negotiations

Well-known international food names, such as Parmigiano, Roquefort and Tequila, will have more protection as negotiators adopt changes to Protected Geographical Indications (PGIs) following six years of negotiations.

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