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Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and...

FrieslandCampina looks to social media to grow business through Facebook partnership

FrieslandCampina and Facebook have signed a letter of intent for a partnership to make ‘close, personal and relevant connections with families and farmers around the world through mobile'.

Liepaja and Amcor debut Konigstern coffee packaging with built-in vent control

Liepaja Coffee Factory has partnered with Amcor to debut its Vento packaging to debut its Konigstern premium ground coffee with built-in vent control.

Lower pitched voice means larger products, study reveals

We’re all familiar with the saying ‘size matters’ but a new study has found that pitch matters too. 

Warning: brand boycotts live long in the memory

Tax evasion is the number one reason consumers will boycott a brand and it’s not always easy to win shoppers back, according to new research. 

Ferrero-owned Kinder secures licensing deal with Despicable Me 3

Kinder is rolling out Despicable Me-themed Surprise Eggs in the UK under a partnership with Universal Pictures.

Food firm kids’ marketing pledge ‘has no effect in the online area,’ study claims

Over half of food websites contain advertising specifically targeted to minors, a study has found, as health experts repeat calls for a ban on marketing practices that target children, both...

Healthy Profits: Boosting food sales by tailoring the store shopper experience

Small and low cost in-store changes have been shown to increase sales of healthy food, finds a new paper that aims boost sales of produce including fish, fruit and vegetables.

April dairy product launches

There's a truly international flavor again to the new products hitting the dairy shelves in April.

MSC's 2020 strategy: One fifth of seafood certified sustainable by 2020

The Marine Stewardship Council (MSC) wants to see 20% of global fish and seafood certified sustainable by 2020, according to the strategy plan it released on its 20th anniversary.

New product roundup: Vegan Bars, Fava Bean Crisps and Ready To Bake Cupcakes

BakeryandSnacks presents a roundup of products that caught our eye this month.

Wilmar announces partnership to end labour violations in palm oil supply chain

The world’s number one palm oil supplier Wilmar International has announced a new initiative to combat "systemic labour issues" occurring in its supply chain.

Coca-Cola GB to focus on sugar-free brands and phase out Coca-Cola Life

Coca-Cola Life axed in the UK

Coca-Cola Life is to be withdrawn from the UK market from June, although the stevia-sweetened drink will remain on offer in 30 markets including the US. 

First solid chocolate Easter Egg hits UK shelves

The Solid Chocolate Company has launched what it claims is the world’s first Solid Chocolate Egg.

Office veggies: Placing vegetables in public areas raises consumption by almost double, finds study

Dutch researchers have found vegetable consumption can be increased dramatically using simple placement techniques in public places such as offices and hospitals.

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by...

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has unveiled its upgraded Food Systems Global Innovation Centre in Lübeck, Germany. 

If it’s natural, it’s good…but what's natural? A case study in cultured meat, E numbers and plant extracts

If in-vitro meat is to be successful it must be marketed as a natural meat substitute, because the negative perception of synthetic foods are too great to overcome the potential...

Baobab could be the next big thing in gluten- and grain-free baking: Mintel

Baobab fruit powder is about to make the jump from superfood smoothie staple to gluten- and grain-free free baking ingredient, according to Mintel.

Invented brand name Toscoro too similar to protected Toscano, EU rules

A French firm has lost the right to sell its range of condiments under the brand name Toscoro after the European Intellectual Property Office (EUIPO) ruled it resembled too closely...

FOOD VISION 2017

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

Trusted sources of food and nutritional advice are being overlooked in preference to instant, real-time interactions with celebrities and bloggers, according to a communications expert.

Reformulation success: UK says planned sugar tax revenues to fall by €160m

Thanks to drink manufacturers reformulating sugar out of their products, the UK’s Office for Budget Responsibility (OBR) now predicts significantly less revenue from the sugar tax - but does this...

Stop claiming calcium lactate and glucose-fructose syrup are 'natural' ingredients, ASA rules

Children’s drink manufacturer Appy Food & Drinks has been told to stop referring to its juice as “100%” natural as they contain calcium lactate and glucose-fructose syrup by the UK’s advertising...

Africa and Middle East love sweet bakes, but want sugar reduction: DuPont

South African, Egyptian and Saudi Arabian women see the appeal of healthier snacking options, but sweet baked snacks remain more popular.

MEPs call on EU to create food quality agency

Food products sold under the same label continually show inconsistent standards of quality, particularly in Eastern Europe, prompting calls for a new regulatory body in the EU.

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