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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Wilmar announces partnership to end labour violations in palm oil supply chain

The world’s number one palm oil supplier Wilmar International has announced a new initiative to combat "systemic labour issues" occurring in its supply chain.

Coca-Cola GB to focus on sugar-free brands and phase out Coca-Cola Life

Coca-Cola Life axed in the UK

Coca-Cola Life is to be withdrawn from the UK market from June, although the stevia-sweetened drink will remain on offer in 30 markets including the US. 

First solid chocolate Easter Egg hits UK shelves

The Solid Chocolate Company has launched what it claims is the world’s first Solid Chocolate Egg.

Office veggies: Placing vegetables in public areas raises consumption by almost double, finds study

Dutch researchers have found vegetable consumption can be increased dramatically using simple placement techniques in public places such as offices and hospitals.

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by...

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has unveiled its upgraded Food Systems Global Innovation Centre in Lübeck, Germany. 

If it’s natural, it’s good…but what's natural? A case study in cultured meat, E numbers and plant extracts

If in-vitro meat is to be successful it must be marketed as a natural meat substitute, because the negative perception of synthetic foods are too great to overcome the potential...

Baobab could be the next big thing in gluten- and grain-free baking: Mintel

Baobab fruit powder is about to make the jump from superfood smoothie staple to gluten- and grain-free free baking ingredient, according to Mintel.

Invented brand name Toscoro too similar to protected Toscano, EU rules

A French firm has lost the right to sell its range of condiments under the brand name Toscoro after the European Intellectual Property Office (EUIPO) ruled it resembled too closely...

FOOD VISION 2017

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

Trusted sources of food and nutritional advice are being overlooked in preference to instant, real-time interactions with celebrities and bloggers, according to a communications expert.

Reformulation success: UK says planned sugar tax revenues to fall by €160m

Thanks to drink manufacturers reformulating sugar out of their products, the UK’s Office for Budget Responsibility (OBR) now predicts significantly less revenue from the sugar tax - but does this...

Stop claiming calcium lactate and glucose-fructose syrup are 'natural' ingredients, ASA rules

Children’s drink manufacturer Appy Food & Drinks has been told to stop referring to its juice as “100%” natural as they contain calcium lactate and glucose-fructose syrup by the UK’s advertising...

Africa and Middle East love sweet bakes, but want sugar reduction: DuPont

South African, Egyptian and Saudi Arabian women see the appeal of healthier snacking options, but sweet baked snacks remain more popular.

MEPs call on EU to create food quality agency

Food products sold under the same label continually show inconsistent standards of quality, particularly in Eastern Europe, prompting calls for a new regulatory body in the EU.

FOODVISION 2017

FOODVISION: Pairing innovation and transparency flavours to satisfy industry tastes

Innovation and transparency can go ‘hand in hand’ as part of an industry strategy to streamline the food value chain and rebalance the relationship between production and nature.

FOOD VISION 2017

Subscription snacking: How Love with Food is gathering consumer opinions through its products

Love with Food is a subscription service that allows food companies to gain consumer feedback on their products.

Health campaigners in Ireland call for tough laws on digital advertising

Health campaigners in Ireland have increased pressure on the government to introduce new laws to restrict “relentless” junk food advertising targeted at children.

FOOD VISION 2017: Food evangelists, 3D printed selfies and the importance of ingredient diversity

Industry movers and shakers gathered in London last week for Food Vision discussing the some of the hottest trends and issues affecting the industry today. Here are some highlights if...

Brits prepared to shift to climate-friendly diets – within reason

A slim majority of British consumers are prepared to change their diets to help reduce the impacts of climate change, but few would ever switch to vegetarian, pescatarian or vegan...

Ready meals can be more nutritious than home cooking, so how to convince a sceptical public?

Consumers still assume ready meals are low in nutrition, but wider use of slow cooking techniques such as sous vide can produce foods that's more nutritious than home-cooked equivalents. Can...

NPD Jan-Feb 2017: Spinach tortilla, coffee popcorn and Limoncello biscotti

 BakeryandSnacks tracks new product launches for the first two months of this year.

Media’s role in cocoa sustainability

Stop the white noise: How can chocolate makers be tempted to bite into cocoa's poverty and child labor crisis?

Reporting effective approaches to tackle deep-rooted poverty and child labor in the cocoa sector should take precedence over shock headlines, writes ConfectioneryNews’ editor.

Trailblazers: Sustainable hummus, barista-style superfood tea & healthy noodles win innovation award

Hummus made from surplus vegetables, barista-style rooibos tea with superfoods and gluten-free noodles with a difference have won the Trailblazers contest hosted William Reed Business Media’s Food Vision event.

Will acacia gum finally get the clean-label recognition it wants?

Acacia gum is 100% natural, non-GMO, organic, gluten-free and applicable in almost every area of the food industry. Why does it have a chequered past, and how can it obtain...

Organic and free-from in rude health as shoppers study labels

Sales of free-from and organic foods have rocketed in Europe as more and more shoppers spend time looking at labels in order to identify “guilt free” purchases, according to new data from...

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