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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

WINE VISION 2014: INTERVIEW WITH Jean-Guillaume Prats

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in California’s Napa Valley will rival the finest Bordeaux in future years.

Guest article

International expansion: How to tap into global demand without global scale

Bigger isn't necessarily better when it comes to achieving international success, argues Barney Wallace from OC&C Strategy Consultants in this guest article.

CONFERENCE STRIVES TO 'DEFY CONVENTIONAL THINKING' ON WINE

Meet the Glitterati of the Wine World! Wine Vision 2014 in Pictures

Wine Vision 2014 brought together the glitterati of the wine world - including the likes of Moët-Hennessy Estates and Wine president and CEO - Jean-Guillaume Prats - to discuss issues...

McKinsey report backs portion control and ad restrictions to cut obesity

Obesity costs the world nearly as much as armed conflict and needs a coordinated response from industry and governments, urges a new report from the McKinsey Global Institute (MGI).

BRAU BEVIALE 2014: FOCUS ON...GLUTEN-FREE BEER

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the possibilities its enzyme to create gluten-free beer offers.

Health campaigners call for treaty to tackle poor diets

International health campaigners have called for a binding treaty to tackle diet-related ill health in a letter to the heads of the World Health Organisation (WHO) and Food and Agriculture...

Obesity policies forget to consider food feelings, say researchers

A greater focus on emotional training may be a more effective way of encouraging healthy food choices than nutritional training, according to research.

Consumers choose indulgence over health - but food firms think the opposite

Manufacturers think health is most important for consumers but sales data show they actually look for indulgence more often, according to a report from Canadean.

Corporate responsibility programmes may create a ‘health halo’

Consumers underestimate calorie counts for, and consume more of, foods from companies with positive corporate responsibility programmes, say researchers.

Innova predicts top ten food trends for 2015

Innova says that transparency in labelling, new protein sources and a focus on texture are among the top trends to look out for next year.

Front of pack symbols do not indicate healthier foods, suggests research

Products that display front-of-pack ‘health’ symbols do not have better nutrient profiles than those that do not, a study has suggested.

French trade dispute dents Mondelēz Q3 earnings

Mondelēz International third-quarter earnings fell 11% compared to last year due to disputes with French retailers over wholesale pricing changes and 'soft' developed market demand.

Food industry faces increased social media risk

Food companies face increased risks from social media because they still do not have developed policies for tools such as Twitter and Facebook, according to the law firm Roythornes.

Don’t challenge UK traffic light label, make it EU-compulsory, MEP tells commissioners

UK Member of European Parliament (MEP) Glenis Willmott has sent a three-page letter to the Commission saying it should be considering making the UK’s traffic light label a mandatory pan-EU...

UK organic sales growth recovery continues

Sales of organic products grew 3.6% in the UK last month – finally recovering in the past year after a five-year recessionary slump.

European sweetener success is skewed to the West

Europe accounts for around 23% of the global market for intense sweeteners, but this is largely biased towards western countries, according to Leatherhead.

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

‘We want to democratise spirulina’, says blue water start-up

Start-up firm Springwave says it wants to bring spirulina to the masses with its blue bottled water.

Rebel Kitchen celebrates Tesco listings in mission for healthy snacks

Start down with the kids: ‘It’s one of the best decisions we made as a brand’

Rebel Kitchen is launching its children’s coconut ‘mylks’ in Tesco this week, just 10 months after CEO and entrepreneur Tamara Arbib started the business.

Mobile apps ‘will take consumer awareness to the next level’, says Mintel

Consumers are exploring new ways of educating themselves about food and increasingly are using mobile apps to make well-informed choices, according to Mintel's 'Consumer Trends 2015' report.

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

dispatches from sial 2014

Veggie NPD isn’t about recreating meat but demonstrating an alternative, says Italian firm

Vegetarian products should be about showing vegans, vegetarians and meat eaters alike that there are tasty alternatives to meat protein, says one Italian food firm.

Sugar free gum may inhibit gingivitis, say researchers

Xylitol and maltitol-sweetened chewing gum may inhibit gingivitis, but consumers won't get additional benefits if they already brush their teeth regularly, according to a study.

Cocktail Candy: We're not marketing to kids

Belgian firm Candy Pack says it understands why some people might be "touchy" about the idea of alcohol-themed confectionery, but insists it isn't targeting children for its Cocktail Candy range....

What’s top on the Commission’s food forum agenda?

The impact of ‘sin taxes’ on competitiveness and consumption habits, food prices, and sustainability were the key points on the agenda for the European Commission’s High Level Forum for a...

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