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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel

The National Obesity Forum's advice to shun processed foods such as low-fat yoghurts and cheeses for whole foods this week has provoked mixed reactions – but consumers are already turning...

‘Nimble’ local brand closing in on multinational rivals: Kantar data

Local brands are growing at twice the pace of multinationals thanks to an ability to quickly respond to niche market demands and better cater to consumer needs, says a report...

Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans

Multinational food firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked brands for the Eastern Europe market, says the Czech Republic, which wants to see EU legislation to...

Exclusive

EU ‘vital for food industry success’: Sir Stuart Rose

EU membership is “vital for the success” of the UK food and drink manufacturing sector, argues Sir Stuart Rose, chairman of Britain Stronger in Europe and former executive chairman of...

What’s hitting the shelves? Coffee & broccoli; coconut tea; and strawberry & cream gin

From the US to Scandinavia, and the UK to Australia, we take a look at some of the new products reaching beverage aisles across the globe this month. 

B2B firms know artisan doesn’t mean….well, artisan, says ASA

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will...

Marketing sustainable soy: 'Invisible but important' or loud and proud?

By the end of 2017 one third of soy imported into Europe will be certified, says the Roundtable on Responsible Soy, but will consumers know it?

Ethical labels are worth €709 billion globally - so which one is best for your product?

Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category...

Food and drink manufacturers boost UK output

Rising output reported by food and drink manufacturers has boosted the UK manufacturing sector, despite lacklustre export demand, according to a new Confederation of British Industry (CBI) report.

Big data project set to reveal consumer food habits & health

A 'big data' project set to extract insights into dietary habits and food behaviour will address the fragmented data linking food, nutrition and health.

People on the move in food and drink

Marks & Spencer, the Scottish government and British Poultry Council lead our selection of the most recent appointments in the UK food and drink industry.

Food and drink firms welcome Queen’s Speech – mostly

Government plans to support business, education and the economy – set out in the Queen’s Speech – have been welcomed by food and drink manufacturers. But plans to introduce a...

Serving suggestions play important role in consumer expectations and willingness to buy

Pack images that depict serving suggestions play a vital role in driving consumer expectations and ‘willingness to buy’, say researchers.

Ethical 'bulge' in middle-age offers market opportunities for food brands

Don’t believe everything you hear – women are no more ethical than men and the propensity to buy green goods doesn’t increase with age, according to new research carried out...

Tyrrells acquires German snack maker

Tyrrells Crisps has bought German organic crisp maker Aroma Snacks for an undisclosed amount – the company’s first European acquisition.

Brexit debate

Food firm mergers and acquisitions rise 11%

Food and drink sector mergers and acquisitions (M&A) climbed by 11% in the first quarter of this year, with 51 deals completed, according to business consultancy Grant Thornton.

Super growth for superfoods, but is the halo starting to slip?

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure...

Global food system ‘is not sustainable’

The world faces devastating climate change consequences, unless we radically alter our food system, a leading environmentalist has warned.

Brexit debate

Brexit backed by more smaller food firms

Support for a Brexit in next month’s EU referendum is stronger among smaller food and drink operators, with many not expecting it to make a very big difference to their...

Morrisons’ supply chain is ‘a key strength’: analysts

Morrisons’ role as a food manufacturer – supported by its vertically integrated supply chain – is a unique sales point, which should be communicated more effectively, according to analysts, after...

Guest article

Sustainable manufacturing: unlocking the future

Sustainable manufacturing is the process of creating products through economically-sound processes that minimise the negative environmental impacts, while also conserving energy and natural resources. It carries significant promise for food...

Top 10 EU dairy exporters revealed in European Milk Market Observatory 2015 data

Which European country exported the most cheese in 2015? Which trading partner outside of the EU bought the most whey powder?The European Milk Market Observatory (EMMO) has published data on...

Leicester football win celebrated in crisps and rum

Snack food manufacturer Walkers has released special edition Salt & Victory crisps to mark Leicester City Football Club’s shock Premier League win, while Morgan Rum is to pay tribute to team captain...

Healthy agers: To market older, you’d better get wiser

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the...

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European market lagging behind US and Brazil in coconut beverage consumption and growth

Ready-to-drink (RTD) coconut beverages have rapidly gained popularity with consumers in recent years, with sales of packaged coconut water now estimated to be worth more than $1bn worldwide.