Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
Attempting to tackle the obesity crisis through ‘negatively-focused’ tactics is ineffective, and may in fact worsen the situation, according to various researchers.
Manufacturers of children’s food need to appeal to both children’s taste preferences and parental concerns over nutrition - but is excessive sugar warping children's tastes?
The South African wine industry is keen to raise the country’s reputation as a premium wine producer by shifting its export emphasis from bulk to bottled.
The Swedish National Food Agency (NFA) has called on the government for more legislative changes and better support from courts to fight food fraud.
Private label food and drink products have encroached on brands’ market share – but what are the factors that lead to own-brand success, and why do they only apply in...
Public health advocates have welcomed the WHO’s recently unveiled nutrient profiling model, while the food industry has said blocking some categories from marketing was unlikely to encourage reformulation.
Sweden’s National Food Agency (NFA) said that it is set to undergo an image makeover to make keyhole nutrition labelling “cooler” for its citizens.
Consumer watchdog Que Choisir has urged the French government to adopt colour-coded front-of-pack nutrition labelling as “an antidote to food marketing” following a study backing its efficacy.
It would be extremely difficult for consumers to devise a 600 calorie diet providing 100% of vitamin and mineral RDAs themselves, the UK’s Advertising Standards Authority (ASA) said in its rejection of...
Taste preferences are firmly rooted in a society’s culture - but they can be changed if manufacturers succeed in creating a new ‘cultural context.’
Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.
Europe needs a new flexible system to help keep non-organic ingredients like flavouring in organic products to a minimum, says International Federation of Organic Agriculture Movements (IFOAM EU)
Harmonising flavours with general food trends may be a better approach to flavour innovation than trying to tap into taste trends touted as ‘the next big thing’, says research director...
The concept of flavour pairing matches up weird and wonderful combinations – pork liver and jasmine for instance – and there are ways for the food industry to cash in...
A nationwide campaign to highlight the contribution of food and farming to British national life and the economy, ahead of the general election will be launched by the National Farmers...
The World Health Organisation (WHO) has unveiled its nutrient profiling tool to restrict the marketing of unhealthy foods and drinks to children.
Food and drink companies have a financial interest in selling products to children to create loyal customers for life, claim researchers.
The food industry's role in developing public health policy must be limited to tackle the global obesity epidemic, according to a series of papers published in the Lancet.
With so many new and sometimes strange flavours hitting the market, we take a look at where they come from and how they become mainstream flavour fixtures.
The likelihood of choosing fruit after viewing mock healthy-eating adverts was increased only among ‘educated’ participants, researchers found.
Alexandra Nikolakopoulou has been announced as the new head of the European Commission’s DG SANTE unit for nutrition, food composition and information, stepping into the shoes of Basil Mathioudakis. ...
Protected Geographical Indications (PGIs) for foods and drinks again emerged as a sticking point in the latest round of trade negotiations between the EU and the US.
Grocery brands could do much more to ensure successful product launches, according to a new survey.
The Children's Food Campaign has said it is disappointed that a UK report on advertising to children failed to bring digital marketing like ‘advergames’ in line with broadcasting rules.
Claims that primary school children are more familiar with beer brands than leading biscuit, crisp and ice cream products have been refuted by advertising trade body ISBA.