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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Food brands not quite in tune with consumers’ demands around trust and ethics

KPMG and the Consumer Goods Forum recently polled 400 consumer goods retail and manufacturing executives from 27 countries. They’ve pulled the data for the 34% of respondents that were from...

Top five factors when consumers buy ice cream

Using worldwide consumer surveys, GNT Group, the Dutch global provider of food coloring concentrates, has put together the top five factors consumers are interested in when it comes to buying...

UK retailer files carb:protein ratio health claim

UK retailer Marks and Spencer has filed a health claim for a particular carbohydrate to protein ratio it says helps overweight individuals lose weight.

Kellogg rapped for Special K health claims

Kellogg has been ordered to amend or pull a website and TV ad for Special K after the ads were found to breach standards on health claims.

Policies limiting unhealthy food marketing to kids ‘falls short’ of global agreement

Safeguards to minimise children’s exposure to unhealthy food marketing have fallen short of a World Health Organization (WHO) resolution to ease the obesity burden, a study has concluded.

Feature: Alternative meat futures

The meat companies making vegetarian food: Mainstreaming sustainable eating or dangerous double standards?

Increasing numbers of German meat producers are launching vegetarian products with the support of VEBU, the country's Vegetarian Society - but as Topas, Europe's 'vegan pioneer', quits VEBU in anger...

Seafood shoppers place sustainability above price or brand

When shopping for seafood, consumers are prepared to put sustainability before price and brand, according to a 16,000-strong survey commissioned by the Marine Stewardship Council (MSC).

Brexit may force EFSA to change its 'nationality balance' policy

In 2015 a total of 177 experts of UK nationality contributed to the work of the European Food Safety Authority (EFSA), leaving some to question what an impending Brexit will...

Products in 'eco-look' packaging seen as better quality

Shoppers believe foods are better quality when the packaging looks eco-friendly, and could be willing to spend more as a result, researchers say.

Industry has a big appetite for big data but is wasting its time in other areas: Survey

Do food and drink executives understand what’s really important to consumers? Based on a survey carried out by KPMG and the Consumer Goods Forum (CGF), not really.

EU caffeine claim ban

MEP caffeine vote 'disgraceful' victory of politics over science: Industry

Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay. 

A healthy change: Sweden allows food firms to use dietary advice on labels

Food companies may now add national dietary guidelines to their products packaging and marketing material in order to help boost healthy eating, Livsmedelverket, Sweden’s National Food Agency (NFA), has decided....

Junk food ads are screen-lickin' good, say kids; Ban them, says NGO

Adverts for unhealthy foods like sweets and fast foods are so tempting to children that they should be banned before 9pm, says charity Cancer Research UK.

Brexit impact

FDF launches six-step manifesto to ease Brexit

The Food and Drink Federation (FDF) has launched a six-step manifesto to help Britain’s biggest manufacturing sector cope with Brexit – the “UK’s most significant peacetime challenge ever”, according to its director...

Comment

Caffeine claim calamity should give nutrient profiles wings

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco...

Commission asks: Can the EU go on without nutrient profiles?

The European Commission has started the first phase of its investigation into the need for nutrient profiles, which it hopes will settle the issue once and for all.

UK dairy recovering after ‘dreadful’ two years: minister

The UK dairy industry may be turning a corner after a “dreadful” couple of years – but Brexit has created nervousness about the future of the market – the food...

EFSA panel adopts energy conversion factor for sweetener D-tagatose – consultant calls for guidance

The European Food Safety Authority (EFSA) has adopted a draft opinion on the energy conversion factor for 'functional sweetener' D-tagatose, meaning its calorie count can be listed on product labels.

Made in Italy app will fight €60 billion industry of 'fake' Italian food, say creators

The creators of Italcheck, an app to verify genuine Italian products for shoppers and aid manufacturers fight food fraud, will help fight against the €60 billion fake Italian products black market.

Food workers union backs Jeremy Corbyn

The Bakers, Food and Allied Workers Union (BFAWU) has voiced strong support for embattled Labour leader Jeremy Corbyn, after a wave of resignations from his shadow cabinet, including food and...

BREXIT

British food firms set to increase trade with US following Brexit vote

UK confectionery and snack businesses may look to ramp up their trade with the US in light of last week’s vote to leave the European Union.

BREXIT REACTIONS

Britain votes to leave the EU: What now?

Britain has voted to leave the European Union and Prime Minister David Cameron has resigned as a result. Across Europe and the UK, the food industry is coming to terms...

Project set to bring nutrient-dense baobab to mass market

Baobab is set to become a significant and sustainable food source for Africa as international project Baofood harnesses its economic value to benefit the local population.

Private label in Europe: Tailor your growth strategy per country, says IRI

Private label is under pressure across Europe for a range of reasons and manufacturers and retailers must tailor their solutions to each individual country, according to a recent IRI report.

opinion poll

Brexit vs Bremain: How would you vote?

The moment has come. After much debate the UK will have its EU referendum this Thursday. The question: 'Should the UK remain a member of the EU or leave the EU?'...

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