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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Best-before-dates are bad news, say German food companies

Product defects (73%), technical faults (54%) and expiry of the best-before-date (43%) are the major causes of food waste in the German food industry, according to a study.

Healthy advertising at sporting campaigns under scrutiny in run-up to next Olympics

With the Olympics over for another four years, a team of scientists will begin a new study into healthy advertising at major sports events.

More pictures, less numbers: FSA advises on healthy food labelling

More visual and less numeric label information could be the way to bolster healthier food choices in Northern Ireland, the FSA say.

Scotland wants advertising powers following “disappointing” UK obesity strategy

Scotland’s health minister could push for advertising laws to be devolved unless the UK government implements tighter restrictions on junk food.

South America & Africa biggest growth risks for palm oil - but upping market initiatives could curb deforestation

Voluntary market initiatives from the largest buyers and sellers of palm oil could help curb deforestation linked to the crop, researchers say, noting South America and Africa are most at...

Cheese awards to form part of inaugural international cheese festival

Entries are being sought for the 29th annual World Cheese Awards, which take place in San Sebastián, Spain.

Social media could get Brits to eat their fruit and veg – Euromonitor

Social media is the way to get UK shoppers to eat their fruit and veg, according to Euromonitor.

Analysis: Is Olympics sponsorship all pain for little gain?

Performance enhancing drugs have been the media focus in the run-up to the Olympics in Rio. But as the Games got underway last Friday in Brazil it was food and...

Fast food: From wheat to bread in 12 minutes and 42 seconds

ADM Milling is hoping to have secured a world record by turning newly harvested wheat into bread in less than 13 minutes.

Food industry under fire over Olympic sponsorship deals

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were...

UK retailers pushing unhealthy foods most, finds watchdog. Industry cites 'value'

Supermarkets in the UK are promoting more unhealthy products than healthy ones, according to new research carried out by consumer group Which?

How can share bags fit confectioners’ portion control strategy?

Nestlé, Ferrero and Mondelēz International say share bags can be part of the confectionery industry’s push for portion-controlled products.

The naked truth: Processed food is perceived as unhealthier

Beware the 'blender effect'. Researchers have discovered that mechanically processing food to the extent its physical state changes leads consumers to see it as less healthy and higher in calories.

'Directing’ shoppers to healthy food increases spending in this sector: Study

In-store marketing of fruit and vegetables leads to consumers spending more on healthy produce as a greater proportion of their food budget, a study has found.

Scots baker Bells targets export market after doubling pastry capacity

Scottish pastry and pie manufacturer Bells Food Group has set its sights on high-volume contracts in the UK and overseas after completing the first stage in a £3.6m ($4.7m) factory...

When is it best to introduce complementary feeding for infants? Commission asks EFSA

The European Commission has asked the European Food Safety Authority (EFSA) to update its scientific opinion on the appropriate age for introduction of complementary feeding for infants.

New UK grocery product launches falling in face of supermarket price wars

The number of new UK grocery product launches has dropped by 13% in the face of supermarket price wars and food is the worst hit, according to a new IRI report.

NPD

Kellogg spices up breakfast range with Pop-Tarts and Special K limited-editions

Kellogg has unveiled a raft of limited-edition products to tap the arrival of the fall season.

Dragons and lions favour food business investments

Millionaire investors in TV series Dragons’ Den have a penchant for backing food and drink businesses, according to new research.

‘Portion control and re-sealable bags will be the future trends in confectionery’

Post-Brexit raw material costs, portion control and re-sealable bags are key concerns in the current confectionery market climate, according to Scottish private label confectioner Aldomak.

Consumers to test black ice cream 'that changes the color of your tongue'

Rossi Ice Cream is trialing a Black Vanilla Ice Cream that tastes like vanilla, but is black in color, and changes the color of your tongue, this weekend.

A history of food, art, Instagram - and unintended consequences

Terms like ‘foodstagramming’ ‘digital grazing’ and ‘food porn’ may have entered our lexicon recently but the phenomenon is far from new, say researchers - but could the sheer saturation of...

Fashionable shoppers could foil healthy eating guidelines by inflating market prices

Healthy eating guidelines could fall flat as lower income shoppers are increasingly priced out of a market catering for prestige-seekers, a new study suggests.

IFT video vox pop: What do US businesses think of TTIP?

TTIP may not even be finalised yet but given its potential impact on issues from trade to food safety, consumer perception to the names we give our food, it has...

pacproject scoops up on-the-go packaging trend with Carton Spoon

Packaging design agency pacproject has partnered with EcoTensil to launch its Carton Spoon in Europe.

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