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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Does healthy food need a marketing makeover? 'Indulgent' descriptions make people eat more vegetables

‘Hold the green beans but pass the sweet sizzlin’ ones.’ Using indulgent words to describe vegetables makes people eat more of them – even if there is no difference in...

'We're the first product that dreams of impeaching the US president'

German start-up Smuus mixes food, politics & tongue-in-cheek marketing

German start-up Smuus has an original concept with its fruit and vegetable smoothies for yoghurts, desserts, bread, meat and cheese. But the campaign for its peach-flavoured product, which promises to...

Does the future of sustainable eating lie in plant-meat blends?

Could be the future of sustainable eating be plant and meat protein blends? We put the question to three experts at this year's IFT.  "There’s an untapped market there," says one...

Brands go for ethical certification to protect reputation, not maximise profits

Food manufacturers sign up to traceability schemes like Fairtrade and Certified Sustainable Palm Oil (CSPO) to improve their supply chains and traceability rather than bump up the price of their...

Tougher advertising rules for marketing unhealthy foods at children come in to effect tomorrow

Strict rules banning adverts for high in fat, salt and sugar products in all children’s media come into effect tomorrow (Saturday 1 July), after numerous health campaigners called for tougher...

Coca Cola partners urged to stop marketing Capri-Sun drink to kids

Campaigners in France have demanded that Coca Cola European Partners stops marketing its Capri-Sun drink to children, as pressure grows on EU food and drink companies to ditch the use...

Europol: False organic certification continues to be major problem for food industry

Counterfeit certification labels, such as fake organic or protected designation of origin (PDO) labels, continues to be a major problem for the European food industry, according to a report by Europol....

Industry giants unite to eradicate forced labour in global supply chains

Brands such as The Cola-Cola Company, Unilever and Tesco have shared their stories on how they eradicated forced labour in their global supply chains in a recently published report.

New €7 m project aims to ensure all European aquaculture businesses are sustainable and competitive

A new research project, funded by the European Commission, is hoping to create a more innovative, sustainable and competitive space for aquaculture businesses.

Mars brand perception takes hit but expected to recover after recall

Mars’ recall of chocolate for potential Salmonella is unlikely to bring long term damage in the eyes of consumers, according to YouGov.

New variant of Queen’s favoured crispbread Ryvita could be top three bestseller

Ryvita is rolling out Three Cheese Thins throughout the UK in July, with Estefania Boerr, senior brand manager at the crispbread producer, expecting it to become a top three selling...

Eight companies chosen for PepsiCo Nutrition Greenhouse

PepsiCo announced today the eight European nutrition start-ups it has chosen for the first Nutrition Greenhouse programme, offering one winning company €100,000.

Has Europe experienced a diet revolution? Mintel thinks so

The free-from market has grown considerably in the last few years and data is not showing a slow in interest, according to Mintel.

Healthy eating policies ignore sustainability of food

European countries are failing to integrate sustainability into policies to promote healthy nutrition, according to the European Public Health Association (EUPHA).

UPDATE

European Court of Justice says purely plant-based products can’t use dairy names

The Court of Justice of the European Union in Luxembourg today announced purely plant-based products cannot, in principle, be marketed with designations such as ‘milk’, ‘cream’, ‘butter’, ‘cheese’ or ‘yogurt’,...

Lost in processing? Organic’s ‘halo effect’ blunted in processed food

Organic claims for processed foods may not be particularly advantageous in promoting the benefits of the product, a study reckons.

Kellogg’s sues tennis champ for Special K copyright infringement

Australian Thanasi Kokkinakis is facing another battle on court: not to play tennis though, but to face off against the breakfast cereal giant.

‘Amazon Choice is becoming increasingly important as we transition to this world of voice’

Alexa… how can I win on Amazon?

It’s well known that the brands that are growing the most rapidly on Amazon are not necessarily growing the most rapidly in grocery stores, so what are the most successful...

Arla ‘good for the land’ ad falls foul of ASA

The Advertising Standards Authority (ASA) in the UK has ruled an Arla Foods Ltd ad that appeared in a local newspaper in November 2016 was misleading and cannot be run again.

Ferrero wins appeal as Belgian court tells Delhaize to stop saying 'no palm oil' is healthier & more sustainable

Ferrero has won a court case against Belgian retailer Delhaize for claiming its palm oil-free, Nutella-style spread is healthier and better for the environment than a product with palm oil....

Freshfel calls for minimum fruit content to use fruit images on-pack

Manufacturers are misleading consumers with images of fresh fruit on packaging when the actual fruit content is minimal or even zero, says trade group Freshfel, as it calls for a legal...

Lucozade bottles use contactless tech to give free tube journeys

Lucozade has created bottles that offer commuters a free journey on the London Underground, thanks to a chip in the base that works like a contactless payment card at barriers. ...

Clash of the Seitans: Lobbies locked in plant-based stalemate but near EU definition of vegetarian

As Europe’s processed meat lobby presses the Commission to ban vegetarian products from using meat names, FoodDrinkEurope (FDE) and the European Vegetarian Union (EVU) are close to agreeing on a definition...

Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and...

FrieslandCampina looks to social media to grow business through Facebook partnership

FrieslandCampina and Facebook have signed a letter of intent for a partnership to make ‘close, personal and relevant connections with families and farmers around the world through mobile'.

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