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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Stigmatising the obese may worsen consumption habits, say researchers

Attempting to tackle the obesity crisis through ‘negatively-focused’ tactics is ineffective, and may in fact worsen the situation, according to various researchers.

Children's food: Vitamins in sugary food 'misdirect' consumers

Manufacturers of children’s food need to appeal to both children’s taste preferences and parental concerns over nutrition - but is excessive sugar warping children's tastes?

South Africa calls for bulk wine withdrawal to ‘create value at origin’

The South African wine industry is keen to raise the country’s reputation as a premium wine producer by shifting its export emphasis from bulk to bottled.

Swedish agency asks for government support to fight food fraud

The Swedish National Food Agency (NFA) has called on the government for more legislative changes and better support from courts to fight food fraud.

Why are private labels successful in some markets but not in others?

Private label food and drink products have encroached on brands’ market share – but what are the factors that lead to own-brand success, and why do they only apply in...

Will WHO nutrient profiles spur reformulation?

Public health advocates have welcomed the WHO’s recently unveiled nutrient profiling model, while the food industry has said blocking some categories from marketing was unlikely to encourage reformulation.

Sweden to make keyhole “cooler” for consumers

Sweden’s National Food Agency (NFA) said that it is set to undergo an image makeover to make keyhole nutrition labelling “cooler” for its citizens.

French colour-coded nutrition labels hailed as ‘antidote to food marketing’

Consumer watchdog Que Choisir has urged the French government to adopt colour-coded front-of-pack nutrition labelling as “an antidote to food marketing” following a study backing its efficacy.

ASA rejects LighterLife Fast complaint: It's hard to get 100% of RDAs with 600 kcal of ‘ordinary' food

It would be extremely difficult for consumers to devise a 600 calorie diet providing 100% of vitamin and mineral RDAs themselves, the UK’s Advertising Standards Authority (ASA) said in its rejection of...

Breaking the taste taboo

Taste preferences are firmly rooted in a society’s culture - but they can be changed if manufacturers succeed in creating a new ‘cultural context.’

Coconut sugar: The latest sugar alternative

Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.

The final 5%: EU needs a regulatory push for truly organic products

Europe needs a new flexible system to help keep non-organic ingredients like flavouring in organic products to a minimum, says International Federation of Organic Agriculture Movements (IFOAM EU)

Don’t believe the hype: Target wider food trends for flavour success

Harmonising flavours with general food trends may be a better approach to flavour innovation than trying to tap into taste trends touted as ‘the next big thing’, says research director...

Tapping into the flavour pairing trend

The concept of flavour pairing matches up weird and wonderful combinations – pork liver and jasmine for instance – and there are ways for the food industry to cash in...

Election 2015

Food to be highlighted ahead of election

A nationwide campaign to highlight the contribution of food and farming to British national life and the economy, ahead of the general election will be launched by the National Farmers...

WHO unveils nutrient profiling to restrict marketing to kids

The World Health Organisation (WHO) has unveiled its nutrient profiling tool to restrict the marketing of unhealthy foods and drinks to children.

Industry accused of targeting kids to build brand loyalty

Food and drink companies have a financial interest in selling products to children to create loyal customers for life, claim researchers.

Progress in tackling global obesity is 'unacceptably slow', warn experts

The food industry's role in developing public health policy must be limited to tackle the global obesity epidemic, according to a series of papers published in the Lancet.

Flavour migration: From offbeat idea to mainstream favourite

With so many new and sometimes strange flavours hitting the market, we take a look at where they come from and how they become mainstream flavour fixtures.

Healthy-eating adverts only affect 'educated' consumers, study suggests

The likelihood of choosing fruit after viewing mock healthy-eating adverts was increased only among ‘educated’ participants, researchers found.

New head of Commission’s DG SANTE nutrition unit announced

Alexandra Nikolakopoulou has been announced as the new head of the European Commission’s DG SANTE unit for nutrition, food composition and information, stepping into the shoes of Basil Mathioudakis. ...

Opinion divided over protected food names in EU-US trade talks

Protected Geographical Indications (PGIs) for foods and drinks again emerged as a sticking point in the latest round of trade negotiations between the EU and the US.

Must try harder: Brands could do more for product launch success

Grocery brands could do much more to ensure successful product launches, according to a new survey.

Campaigners disappointed by ‘null conclusion’ of UK report on online ads to children

The Children's Food Campaign has said it is disappointed that a UK report on advertising to children failed to bring digital marketing like ‘advergames’ in line with broadcasting rules.

ISBA refutes claims kids are more familiar with beer than sweets

Claims that primary school children are more familiar with beer brands than leading biscuit, crisp and ice cream products have been refuted by advertising trade body ISBA.

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