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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

News in brief

DDW announces new production site in Ireland

Colours company DD Williamson (DDW) has announced expansion plans with the opening of a new production site in Cork, Ireland.

Primal Pantry founder: 'You can't protect your product. You can only protect your brand'

When launching a new product, don’t underestimate the power of good design – and make sure you trademark everywhere, says Suzie Walker, founder of The Primal Pantry.

Be creative to keep reformulation costs down, says analyst

Manufacturers need to be innovative and clever if costs to reformulate food products are to be kept low, says Cindy Beeren at Leatherhead Food Research.

Use price policies to promote healthier diets, says WHO

Price policies could encourage healthier diets, according to a new publication by the World Health Organisation (WHO) Europe.

Frugal innovation: Downsizing from exotic superfoods... to lentils

Adding an exotic ‘superfood’ ingredient gives fresh appeal to a well-established product – and manufacturers don’t have to look far for the latest one as analysts say that post-recession consumers...

WHO calls for taxes and marketing restrictions to tackle child obesity

The World Health Organization (WHO) has called for taxation and restricted marketing of unhealthy foods and drinks to children aged under 19 to help cut childhood obesity.

Study rules out aspartame sensitivity

A double-blind study has found no evidence of aspartame sensitivity, reported by half of its participants.

Akuō founder: Innovation is just technical novelty unless consumers see value

Creating a successful new soft drink has more to do with connecting with consumers than its taste or nutritional profile, says co-founder of Akuō – Drink to Think Lukas von Grebmer.

Hedonism influences perception of food quality, says report

A food product’s sensorial characteristics and its place of production determine the perception of its quality for Italian consumers, a study has found.

Behind the buzzword: Premiumization

Savvy shoppers and the potency of premiumization: Brands need to justify ‘premium’ tags

Consumers are prepared to pay for high-end products – but sticking the word ‘premium’ on a bottle is no longer enough, according to Mintel.

DNA sprays and added bacteria to fight food fraud

Spray-on DNA or added bacteria may be the future of the fight against food fraud   - but analysts warn that consumers could react against more additives being used to guarantee a...

Navigate or search -- how do consumers shop for groceries online?

Online grocery shoppers tend to prefer navigating to product pages rather than searching for specific products, according to a study funded by the European Research Council.

UK government ‘not serious’ about improving nutrition, claims report

The British government has failed to tackle poor nutrition and diet, and should do more to take public health nutrition into consideration in every area of policy, says a report...

Reduce marketing of sugar-rich products, says WHO

The World Health Organisation has said that companies need to reduce the marketing of sugar-rich products if consumers are to slash their intake to 10% of daily calories.

Symrise exceeds target with 18% jump in sales from last year

Growth at the fragrance and flavour company was fuelled by the acquisition of the Diana Group and a particularly strong quarterly earnings beating forecasts, said the company.

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

IQ Chocolate: What’s essential to ensure a start-up survives – and thrives?

Four years ago two Scottish women with little experience of the food industry started developing a gourmet chocolate brand. Now they are moving into export markets – so what were...

Companies must not ‘switch off’ to good R&D, says Nestlé chief

Great innovations require a long-term roadmap and commitment from the industry in order to succeed, says Nestlé’s head of global R&D.

Food prices drop to lowest in five years, says FAO

Global food prices have dropped to their lowest level since July 2010, according to the United Nations’ Food and Agriculture Organisation (FAO).

Food companies should help people eat less, says food policy expert

The onus should not be on consumers to choose healthy foods but on companies to help reduce consumption, says Food Policy professor at City University London, Tim Lang.

Insights from the 13th Global Food Technology & Innovation Summit

Nutrition and sustainability are key to good innovation, says Nestlé R&D chief

Food and beverage manufacturers must focus research and development activities on creating more nutritious and sustainable food solutions, says Nestlé’s head of global R&D.

Mintel highlights own-brand innovation gap for ‘better for you’ foods

Just 6.6% of new private label food and drink products carried a low, no, or reduced fat claim in the UK last year – while 45% of consumers said they...

Two-thirds of British parents back extended junk food ad ban

The Royal College of Paediatrics has found two-thirds of Britons support banning advertising of food high in fat, sugar and salt on TV before 9pm.