SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Trends > Marketing

Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

The Hacker’s Diet: Should we be looking at nutrition like a computer nerd?

The age of Silicon Valley and Digi-everything has seen the dawn of a new diet trend: ‘Biohacking’.

Private label nutrition equal to national brands

There are no major differences in nutritional content between private labels, national brands and hard discount goods – although private labels come out top for nutrition labelling, according to a French...

Flavour tourism: On the trail of Europe's future trends

What will the next flavour trends be, where does inspiration come from and how can you make sure a trend has some sticking power? FoodNavigator met up with Mintel at IFT to find...

World’s biggest food companies suffer 'institutional sluggishness'

The world’s largest food and drink companies saw sales growth nearly halve in 2014 – while local firms have taken advantage of their greater agility to fill market gaps, according...

Do-it-yourself NPD: How to scope out a market for free

What do coconut oil, single-serve coffee and raspberry ketone have in common? They are all best sellers on Amazon – and can help new product developers create the next trend-setting product....

Growing minis capacity: Mars to invest $109m to expand Dutch plant

Mars plans to expand capacity at its Veghel plant over the next 10 years to produce miniature versions of its brands as Western Europeans limit their calorie intake.

Future food: Big data, better stories, and the importance of how eight-year-olds think

“If you can understand how an eight-year-old thinks, you are a long way toward understanding a transformative change in consumer behaviour,” says futurist Mike Walsh, who gave the keynote address at...

Look beyond big sales to measure product success

Success isn't just measured in big sales – sometimes you need to look beyond the numbers, says Innova's director of innovation.

Big issues and even bigger stakes: the importance of transparency and good communication

From GM to junk food, many food industry issues go beyond the realm of the industry itself – they shape, and are shaped by, our world view says one expert at IFT. So...

What do protected origin labels mean to consumers?

EU quality labelling schemes showing product origin do not always connect with shoppers, says research.

Grocery retail reaching ‘a digital tipping point’

Online grocery shopping is growing rapidly in Western Europe with some brands already claiming up to half of their sales from e-commerce, says a new report from market researchers at...

Marketing to millennials: Mass-produced food with a personal touch

The food industry has evolved to mass produce food in complex supply chains – so how can it appeal to millennials’ desire for personalised, authentic and artisanal food?

Should companies use social media to deal with a food scandal?

Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when consumers talk back. So should food companies get hashtag-happy when dealing...

The psychology of the adventurous - and unadventurous - eater

Neophiles, foodies or adventurous eaters? There may not be one catch-all term but adventurous eaters share common personality and lifestyle traits – allowing researchers to identify ways to get the...

Cartoons and kid-friendly brands could encourage healthy eating

Food companies have long understood that cartoon characters and kid-friendly brand names encourage children to choose certain products – but their efficacy is not limited to junk foods, say researchers.

The unwanted consumer? Beware the harbingers of failure, warn researchers

Positive product feedback is a good thing, right? Not if it is from a ‘harbinger of failure’ who repeatedly buys niche market and flop products, warn researchers.

Clean label has become industry standard, says Innova

‘Clean label’ is no longer a niche trend – it is now standard across the food industry, according to a report from Innova Market Insights.

Insect protein market has enthusiasm & sustainability – now it needs a business plan

The insect protein market has been relying on its youthful enthusiasm and faith in sustainability but it needs a solid business plan to move forward, says Invenire as it seeks...

No natural pictures to depict artificial flavours, rules German court

Manufacturers should be wary of using pictures to depict artificial flavourings, warn food lawyers as a German court ruling sets a new precedent for misleading marketing....

‘Innovation has been key’ to booming free-from foods trend

Free-from foods are one of the hottest trends in the European health and wellness market, according to a Euromonitor analyst.

Younger shoppers value organics – but buy fewer of them

A majority of UK shoppers aged 16-34 think that organic products are important (54%), compared to under a third (30%) of over-55s, according to a market research report.

How food industry can boost milk’s value: fortify it

Fortified milk could help to boost the value of milk sales, despite supermarket price war slashing the price of the white stuff to as little as 89p for a four...

Food industry’s eight-step waste, poverty and efficiency plan

The food and drink industry has united behind a new eight-step plan for food businesses to increase resource efficiency, reduce food waste and support people experiencing food poverty.

EU Parliament vote rejects calls to scrap nutrient profiles

The European Parliament’s Legal Affairs committee has voted to reject amendments to the EU Nutrition and Health Claims Regulation, which would have seen nutrient profiles abandoned.

Cool Britannia: British branding can boost appeal in UK and abroad

Safety, quality, nostalgia- there's a buzz about British products both abroad and at home for various reasons – but products need more than just a Union Jack on the label...

Key Industry Events