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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Next generation innovation: Start-up incubator launches in Switzerland

Describing itself as the most "start-up friendly accelerator on the planet," MassChallenge is expanding to Switzerland under the auspices of Nestlé and Givaudan after helping 218 start-ups in the UK and...

Most French food firms fail to state meat origin

Over half (54%) of processed meat products in France fail to use origin labelling - a 'pitiful result' suggesting the government's call for voluntary action has not been heeded, says French...

ISM & PROSWEETS 2016

ISM 2016: round-up of snacking and bakery products from the show floor

BakeryAndSnacks was at the ISM show in Cologne this week to check out the latest innovations in the world of snacking. Here are some of the sights and products that...

Texturisers will make food for seniors mainstream - but beware when marketing, say researchers

Texture modifiers could make specialist foods for older consumers mainstream and shake up a category that's on the cusp of exploding, say Norwegian researchers.

Norwegian firms rethink product branding as consumers rate quality over origin

Norwegian food manufacturers are scrambling to change their branding and packaging as research shows the country's consumers rate country of origin lower than quality.

Trade group considers action against ‘discriminatory’ energy drink bans

Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary...

What’s hitting the shelves? Matcha teas, Aquavit, and sparkling Ocean Spray

From super-premium functional teas to vegetable-rich cold-pressed juices, here are some of the beverages that have been springing onto shelves so far this year.  

The NPD name game: Choose your letters carefully for better branding, say researchers

P is delicious, k is not? The way a product name is articulated subconsciously boosts palatability - and may even increase willingness to spend, psychology researches have found.

Business Leaders’ Forum

Four food and drink industry surprises of 2015

A shift in power from retailers to their suppliers, leading to a better year than expected, was one of four key surprises that shaped the UK food and drink industry...

UK shoppers pay 89% more for organic food: survey

UK consumers are paying an 89% premium for organic products at the major supermarkets, according to a survey, while more than half of organic shoppers think they pay too much.

Feature

Why do people buy organic? Separating myth from motivation

Sales and demand of organic food have been rising again after an uncertain 2014-15, buoyed on by stronger claims of benefits to health, a more natural way of production and...

Is the ethical shopper's purse big enough for organic AND fairtrade?

Shoppers and supermarkets are falling back in love with organic, but this is as much down to innovation and marketing as it is a lifting of the economic storm clouds,...

WHO report backs a tax on sugary drinks to halt child obesity

A report commissioned by the World Health Organisation (WHO) backs a tax on sugary drinks, mandatory nutrient labelling and restrictions on marketing to children in a bid to tackle the child obesity...

Food Vision 2016 programme unveiled

Food Vision 2016 will bring together senior-level thought leaders to discuss how the global food industry can harness scientific innovation to meet the demands of the health conscious consumer.

Children’s beliefs and emotional reactions altered by food advertising, paper finds

Food-related advertisements and other marketing communications can have significant and measurable effects on children’s cognitions, emotions, and behaviours, encouraging unhealthy or risky consumption, a review paper has found.

(B)utterly in breach? Ireland cracks down on misleading buttery claims

The Food Safety Authority of Ireland (FSAI) has issued guidance for industry when using terms such as 'buttery' or 'butterly' following complaints that margarine manufacturers were misleading consumers.

Organic food is fuelling the growth of natural preservatives: Report

A growing demand for organic food, coupled with healthy eating trends and a preference for premium products, is driving the growth of the natural food preservatives sector, according to a report....

Don't ignore different flavour preferences of older consumers: Study

Certain flavours, such as ginger or mint, appeal to older consumers more than younger ones, and should be considered along with texture when targetting seniors in new product development (NPD).

Nestlé KitKat shape trademark fails as Cadbury appeal allowed

A UK high court has ruled Nestlé’s KitKat lacks the distinctiveness to be registered as a 3D shape trademark. Nestlé plans to appeal the judgment.

‘Extending equity and iconic appeal’: Coca-Cola unites brands with global campaign

The Coca-Cola Company is uniting all Coke trademark brands in a global creative campaign, titled ‘Taste the Feeling.’ 

'Green food': Euromonitor's top consumer food trend for 2016

How can 'Big Food' become synonymous with sustainability in 2016?

One of 2016’s biggest food industry trends will be the switch to sustainable, says Euromonitor, affecting everything from invisible ingredients to finished products, business acquisitions to public policy – but in...

European Parliament committee to vote on three objections

MEP urges rethink on ‘outrageous’ new formula marketing rules

A member of the European Parliament (MEP) has urged fellow politicians to support his objections to new rules on the marketing of baby foods, formulas and foods for special medical...

Insect protein makes a jump to the gourmet aisle with Jimini's apéritif snacks

While most insect products focus on hiding the insect content by using flours, French start-up Entoma sells Jimini's whole, spiced insects as a gourmet apéritif snack – a gamble that has paid...

1000-strong survey reveals German consumers' food industry wish list

A 1000-strong survey into dietary habits and attitudes shows Germans are generally happy with their food but want more neutral nutrition information and ethically-produced meat - and they are willing...

Innovation conference

Disruptive change drives real growth

Creative insights are the real drivers of business growth in food and drink and yet, all too often, companies stick with the safe option, adopting a tick-box approach to innovation,...

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