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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Beta-glucan & fibre: Golden oldies in 2016?

Simple, recognisable nutrients like beta-glucan and fibre should be on the menu when targeting a new wave of active and positive seniors, say experts.

Ireland launches national obesity plan

The Irish government has launched an ambitious national obesity plan which proposes a sugary drinks tax, maximum portion sizes, marketing restrictions and reformulation targets - but the lack of funding...

Special edition: Foods for seniors

Food for seniors: The million dollar opportunity that industry is in denial about

By 2030 almost one fifth of the global population will be over 60 with their own demands and aspirations. But, as Mintel analyst Richard Cope explains, the food industry still...

'Win the screen': Mondelēz global e-commerce director shares online retail tips

Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil...

Advertising regulator rules against Alpro over paid-for tweets

Alpro did not make it clear enough that it had paid a British celebrity to post tweets about one of its products, the UK’s Advertising Standards Authority (ASA) has ruled....

'We’re not against meat, we’re for the consumer.'

Better Buying Lab plants sustainable eating seeds

Consumers say they want to eat sustainably but don't always buy sustainable food. In order to change this, The Better Buying Lab has enrolled Google, Quorn and Sodexo to understand why...

Is your firm ready for 3 waves of disruptive food innovation?

In the next 10 years, the food industry will be profoundly changed by a series of disruptive innovations in three waves. "Some say these entrepreneurs will save the planet, others believe they...

Farm groups call on UK government to introduce mandatory origin labeling

The National Farmers’ Union (NFU) is one of the groups urging the UK government to consider introducing mandatory origin labeling for milk in processed products.

Nestlé changes 'misleading' marketing over no-meat beef soup

Nestlé has removed a picture of fresh beef from the packaging of its dried beef and carrot soup - which did not contain any beef - following a two-year campaign by...

Timing and novelty both critical to snack brand success, say analysts

More than one in four consumers (27%) would be tempted by a snack advertised for consumption at a specific time of day or night, according to research published by Canadean.

'No credible evidence' – UK hits back at MEPs over traffic light labels

The UK Department of Health has rebutted claims by MEPs that its traffic light labelling scheme is confusing and unfairly hitting trade.

Scotland launches hard-hitting snack campaign as government confirms 2017 obesity strategy

Scotland will publish a new strategy on diet and obesity next year, as new research shows that the average child aged between four and 10 eats around 110,000 calories through “unhealthy,...

Health-minded shoppers want easy-to-read label information

Quick-fire label information is needed to capture the growing majority of health-minded consumers, suggests a survey commissioned by colouring foods supplier.

Beliefs on food origins and production have big say on taste, according to study

Origins of meat and how it was raised determines how good it tastes, a study by US researchers has concluded.  

FoodProfiler: The NPD app that tracks the 'what, when and why' of consumer food choices

The launch of Dutch app FoodProfiler marks a new method in tracking consumer eating habits, and can be used by industry to tailor new product development (NPD), say its developers....

Best-before-dates are bad news, say German food companies

Product defects (73%), technical faults (54%) and expiry of the best-before-date (43%) are the major causes of food waste in the German food industry, according to a study.

Healthy advertising at sporting campaigns under scrutiny in run-up to next Olympics

With the Olympics over for another four years, a team of scientists will begin a new study into healthy advertising at major sports events.

More pictures, less numbers: FSA advises on healthy food labelling

More visual and less numeric label information could be the way to bolster healthier food choices in Northern Ireland, the FSA say.

Scotland wants advertising powers following “disappointing” UK obesity strategy

Scotland’s health minister could push for advertising laws to be devolved unless the UK government implements tighter restrictions on junk food.

South America & Africa biggest growth risks for palm oil - but upping market initiatives could curb deforestation

Voluntary market initiatives from the largest buyers and sellers of palm oil could help curb deforestation linked to the crop, researchers say, noting South America and Africa are most at...

Cheese awards to form part of inaugural international cheese festival

Entries are being sought for the 29th annual World Cheese Awards, which take place in San Sebastián, Spain.

Social media could get Brits to eat their fruit and veg – Euromonitor

Social media is the way to get UK shoppers to eat their fruit and veg, according to Euromonitor.

Analysis: Is Olympics sponsorship all pain for little gain?

Performance enhancing drugs have been the media focus in the run-up to the Olympics in Rio. But as the Games got underway last Friday in Brazil it was food and...

Fast food: From wheat to bread in 12 minutes and 42 seconds

ADM Milling is hoping to have secured a world record by turning newly harvested wheat into bread in less than 13 minutes.

Food industry under fire over Olympic sponsorship deals

The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were...

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