Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
The organic French yoghurt brand Vrai has been forced to pull one of its yoghurts after consumer pressure weighed in on its (legal) decision to use a non-organic aroma.
Dietary sugars intakes are decreasing or stable in most countries, according to a data review of ten European countries, Australia, New Zealand and the US.
There is an urgent need in the UK to close legal loopholes that allow the promotion of unhealthy foods and drinks to children online and on TV, according to the...
Here’s what made the headlines during the working week commencing Monday January 19 2015, in our new section Beverage Bites, which brings you the best bite-sized beverage news.
Social media engagement is a fact of business for nearly all food companies, but many are still getting to grips with how to use it, according to social media expert...
We need a strong portfolio of voluntary and mandatory measures to tackle the huge burden of diet-related diseases, according to the chair of the UK Responsibility Deal food network....
London-based startup Bella Berry tells BeverageDaily.com that it is negotiating with buyers with a view to launching the UK’s first mass market collagen-based ‘beauty drink’ by spring 2015.
Public health campaigners have criticised Coca-Cola's sponsorship of tourist attraction the London Eye, saying this could exacerbate sugar consumption and related health issues.
The World Health Organisation has outlined potential strategies to reduce premature deaths from non-communicable diseases (NCDs), including junk food taxes and cutting salt intakes.
The European Union and Morocco have agreed measures to promote protected geographical indications (PGIs) and to encourage trade.
400mg of caffeine a day from all sources is not a safety concern, the European Food Safety Authority (EFSA) has said in a long-awaited caffeine risk assessment.
If elected, a UK Labour government will introduce limits on the levels of fat, salt and sugar that manufacturers are allowed to include in food marketed towards children.
Recommending intense sweeteners as a way to reduce sugar intakes cannot be justified as a public health strategy, the French Agency for Food, Environmental and Occupational Health & Safety (ANSES)...
Asda’s promise to reduce added sugar in some of its own brand drinks this year is a positive step forward – but it also reveals the chaotic approach to sugar...
Parents often make unhealthy choices as a result of misleading initial impressions from front-of-pack information, according to new research.
Five glucose health claims approved by the European Food Safety Authority (EFSA) back in 2012 have been officially banned by the European Commission due to concerns over what they would say to...
The European Commission has vowed to preserve protected geographical indications (PGIs) for food and drink after coming under pressure to soften the rules in trade talks with the US.
Zenith International's 2015 Global Soft Drinks Congress has the theme 'Thirst for Change', and its program includes leading players such as Coca-Cola, Pepsico, Talking Rain and the American Beverage Association.
Brand manufacturers must work hard to decommoditise their products to beat competition from private labels, says an analyst at IRI.
The MD of Danish ‘fine waters’ brand Iskilde insists that such products cannot be both ubiquitous and exclusive and believes that ‘less pure’ waters are often the most interesting.
Malta has launched a food and nutrition action plan in response to the World Health Organization’s Health 2020 policy framework – becoming the first European nation to do so.
A third of UK consumers intend to eat more healthily in 2015 – but nearly half will have dropped their resolution by the end of January, according to a Canadean survey.
Halo Foods has breached advertising codes with ‘goodness’ claims on the honey content of Honey Monster cereal, the UK Advertising Standards Authority (ASA) has ruled.
As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from...
As pressure on the food industry to reduce sugar in products increases, is the science behind that reduction getting lost?