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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

From industry to authority: Abbott Nutrition regulation director new FSAI chief

Dr Pamela Byrne, currently director of regulatory policy and intelligence for firm Abbott Nutrition, is to become the new chief executive for the Food Safety Authority of Ireland (FSAI).

Opinion

Boozy calorie counting

The Royal Society of Public Health’s call for calorie labelling of alcoholic drinks is a timely reminder that drinks contribute to energy intake.

Health Ingredients Europe

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads made with meal worms could be a thing of the future, according to one food trend...

Food manufacturers could be ‘forced out’ of the obesity debate

Food and drink manufacturers must emphasise the role of exercise in reducing obesity or risk being sidelined in the debate and hit with stricter regulation, according to new research.

Hot, spicy and personal: Canadean's trend predictions for 2015

From spice to unusual flavour combinations, Canadean reveals its predictions of the biggest trends in food and drink in the year ahead.

‘No palm oil’ label battle won’t start trade or court war: Malaysian minister

The Malaysian government says it is assessing what action it should take to address ‘no palm oil’ labels in France and Belgium, the legal grounds for which have come under...

Comment

Naturally opposed? Balancing new technologies with consumer perceptions

New technologies are vital to the future growth of the food and nutrition industry, but their future success depends on much more than the science behind them.

Ingredient origin labelling should remain voluntary under FIC regs, say suppliers

Food Information for Consumers (FIC) legislation should allow manufacturers to choose whether to label ingredient origins to avoid costly, complicated and unnecessary changes, say suppliers.

FIC vegetable oil labelling rules have not led to mass reformulation, says EPOA

Fears that manufacturers would reject palm oil in the wake of FIC regulations have proven to be unfounded, according to the European Palm Oil Alliance (EPOA).

Most UK groceries are now private label

Supermarket own-brand groceries account for more than half (54%) of UK grocery sales – driven in part by premium positioning.

Reformulating dairy with stevia should be about overall calorie counting – not a fat-sugar divide: PureCircle

Next year will be the year of dairy for stevia launches, PureCircle says as it launches a stevia ingredient specifically formulated for the category.

African markets are complex – but could bring big rewards

African markets present huge opportunities for companies that understand their complexity, according to Nielsen.

Gluten-free prospects: Finnish project highlights faba bean potential

Finland’s VTT research centre has developed processing technologies and recipes for the faba bean – up to now little-used in human food – which deliver high-protein, gluten-free alternative breads, pasta,...

Palm oil: Health and sustainability are linked in consumers’ minds

Palm oil is subject to several consumer concerns – its sustainability and health impacts in particular – but these need to be addressed together rather than separately, according to the...

YouTube Oreo ‘lick race’ ads banned

The UK’s Advertising Standards Authority (ASA) has banned several YouTube adverts for Oreos following a BBC Newsround investigation, ruling that their commercial nature was not immediately clear to viewers.

WINE VISION 2014: INTERVIEW WITH Jean-Guillaume Prats

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in California’s Napa Valley will rival the finest Bordeaux in future years.

Guest article

International expansion: How to tap into global demand without global scale

Bigger isn't necessarily better when it comes to achieving international success, argues Barney Wallace from OC&C Strategy Consultants in this guest article.

CONFERENCE STRIVES TO 'DEFY CONVENTIONAL THINKING' ON WINE

Meet the Glitterati of the Wine World! Wine Vision 2014 in Pictures

Wine Vision 2014 brought together the glitterati of the wine world - including the likes of Moët-Hennessy Estates and Wine president and CEO - Jean-Guillaume Prats - to discuss issues...

McKinsey report backs portion control and ad restrictions to cut obesity

Obesity costs the world nearly as much as armed conflict and needs a coordinated response from industry and governments, urges a new report from the McKinsey Global Institute (MGI).

BRAU BEVIALE 2014: FOCUS ON...GLUTEN-FREE BEER

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the possibilities its enzyme to create gluten-free beer offers.

Health campaigners call for treaty to tackle poor diets

International health campaigners have called for a binding treaty to tackle diet-related ill health in a letter to the heads of the World Health Organisation (WHO) and Food and Agriculture...

Obesity policies forget to consider food feelings, say researchers

A greater focus on emotional training may be a more effective way of encouraging healthy food choices than nutritional training, according to research.

Consumers choose indulgence over health - but food firms think the opposite

Manufacturers think health is most important for consumers but sales data show they actually look for indulgence more often, according to a report from Canadean.

Corporate responsibility programmes may create a ‘health halo’

Consumers underestimate calorie counts for, and consume more of, foods from companies with positive corporate responsibility programmes, say researchers.

Innova predicts top ten food trends for 2015

Innova says that transparency in labelling, new protein sources and a focus on texture are among the top trends to look out for next year.

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