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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Organic aroma loophole leaves bad taste

The organic French yoghurt brand Vrai has been forced to pull one of its yoghurts after consumer pressure weighed in on its (legal) decision to use a non-organic aroma.

Sugar intakes 'decreasing' or 'stable' globally, report finds

Dietary sugars intakes are decreasing or stable in most countries, according to a data review of ten European countries, Australia, New Zealand and the US.

Legal loopholes allowing ‘junk food’ ads to kids must be closed: British Heart Foundation

There is an urgent need in the UK to close legal loopholes that allow the promotion of unhealthy foods and drinks to children online and on TV, according to the...

BEVERAGE BITES: 19/01/15-23/01/15

Refresco Gerber under hammer for $1.7bn, Coke splashes cash on London Eye

Here’s what made the headlines during the working week commencing Monday January 19 2015, in our new section Beverage Bites, which brings you the best bite-sized beverage news.

Corporate social media: ‘Don’t be afraid to take your hands off the wheel’

Social media engagement is a fact of business for nearly all food companies, but many are still getting to grips with how to use it, according to social media expert...

Voluntary public health measures 'can only go so far’: UK Responsibility Deal chair

We need a strong portfolio of voluntary and mandatory measures to tackle the huge burden of diet-related diseases, according to the chair of the UK Responsibility Deal food network....

Beauty and that beast of a beverage market…Bella Berry targets UK launch

London-based startup Bella Berry tells BeverageDaily.com that it is negotiating with buyers with a view to launching the UK’s first mass market collagen-based ‘beauty drink’ by spring 2015.

Red sky at night: Coca-Cola lambasted for London Eye sponsorship

Public health campaigners have criticised Coca-Cola's sponsorship of tourist attraction the London Eye, saying this could exacerbate sugar consumption and related health issues. 

WHO urges national dietary targets to cut preventable deaths

The World Health Organisation has outlined potential strategies to reduce premature deaths from non-communicable diseases (NCDs), including junk food taxes and cutting salt intakes.

EU and Morocco reach deal on PGIs

The European Union and Morocco have agreed measures to promote protected geographical indications (PGIs) and to encourage trade.

EFSA: 400mg of caffeine a day is safe

400mg of caffeine a day from all sources is not a safety concern, the European Food Safety Authority (EFSA) has said in a long-awaited caffeine risk assessment. 

UK Labour party pledges cap on salt, sugar and fat in foods aimed at children

If elected, a UK Labour government will introduce limits on the levels of fat, salt and sugar that manufacturers are allowed to include in food marketed towards children.

Intense sweeteners have no proven nutritional value, says French authority

Recommending intense sweeteners as a way to reduce sugar intakes cannot be justified as a public health strategy, the French Agency for Food, Environmental and Occupational Health & Safety (ANSES)...

Government backing of Asda sugar target 'sad day for public health'

Asda’s promise to reduce added sugar in some of its own brand drinks this year is a positive step forward – but it also reveals the chaotic approach to sugar...

Consumer insights: Study puts front of pack labelling under the spotlight

Parents often make unhealthy choices as a result of misleading initial impressions from front-of-pack information, according to new research.

Sugar low: “The use of such a health claim would convey a conflicting and confusing message..."

Glucose health claims: EFSA says yes; EC says no (and closes door)

Five glucose health claims approved by the European Food Safety Authority (EFSA) back in 2012 have been officially banned by the European Commission due to concerns over what they would say to...

Europe vows to preserve protected food names in TTIP talks

The European Commission has vowed to preserve protected geographical indications (PGIs) for food and drink after coming under pressure to soften the rules in trade talks with the US.

News in brief

Zenith International has 'Thirst for Change' with 2015 Global Soft Drinks Congress

Zenith International's 2015 Global Soft Drinks Congress has the theme 'Thirst for Change', and its program includes leading players such as Coca-Cola, Pepsico, Talking Rain and the American Beverage Association.

How to win back share from private label? Make consumers feel the same about their milk as they do about their perfume...

Brand manufacturers must work hard to decommoditise their products to beat competition from private labels, says an analyst at IRI.

PREMIUM WATERS 2014, ZENITH INTERNATIONAL, DUBAI, DECEMBER 8-9

‘The purest water would be completely uninteresting to drink’: MD of fine waters brand Iskilde

The MD of Danish ‘fine waters’ brand Iskilde insists that such products cannot be both ubiquitous and exclusive and believes that ‘less pure’ waters are often the most interesting.

Malta launches nutrition action plan to adopt WHO health goals

Malta has launched a food and nutrition action plan in response to the World Health Organization’s Health 2020 policy framework – becoming the first European nation to do so.

News in brief

Healthier eating is top UK New Year’s resolution

A third of UK consumers intend to eat more healthily in 2015 – but nearly half will have dropped their resolution by the end of January, according to a Canadean survey.

Honey Monster cereal slammed for ‘goodness’ claim

Halo Foods has breached advertising codes with ‘goodness’ claims on the honey content of Honey Monster cereal, the UK Advertising Standards Authority (ASA) has ruled.

HAPPY CHRISTMAS 2014 FROM BEVERAGEDAILY.COM!

Caught in the headline headlights! Top 10 BeverageDaily.com stories of 2014

As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from...

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the science behind that reduction getting lost?

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