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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

EU celebrates boosted protection for foods after PGI negotiations

Well-known international food names, such as Parmigiano, Roquefort and Tequila, will have more protection as negotiators adopt changes to Protected Geographical Indications (PGIs) following six years of negotiations.

Memory may influence food choice more than preference

Our ability to remember certain foods may influence whether we select them more than actual preference, according to Swiss psychologists.

Engage consumers in CSR to add value, says Deloitte

Companies are getting better at incorporating sustainability into their marketing strategies – and that’s good for business, says Deloitte Finland’s sustainability manager Riikka Poukka.

Dispatches from Canadean International Beer Strategies, Amsterdam

Are you Twitter ready? Social media strategies must add value, says Twitter guru

Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter. 

FSAI cracks down on ‘misleading’ marketing terms

The Food Safety Authority of Ireland (FSAI) has published guidance for food companies to ensure consumers are not misled by terms such as ‘natural’, ‘artisan’, ‘traditional’ and ‘farmhouse’.

Education shows little effect on students’ vending machine choices

Educating secondary school students about low-calorie foods and drinks may have little effect on their vending machine purchases, according to a study from The Netherlands Organization for Applied Scientific Research...

Brand rivalry deepens in post-crisis Europe

Own-brands have enjoyed a boom in crisis-hit Europe, winning new consumers with both price and quality – but big brands are resorting to aggressive pricing and promotions to win back their...

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according...

Is consumer scepticism stifling industry innovation?

It is time for the food industry to demonstrate that the natural, healthy food we eat is the result of food science and innovation, says one expert – but opinion...

True food innovation means ‘disruptive’ change

Breakthrough innovation is marked by a total transformation of an organisation and is completely different to developing food or drink products that just follow the latest fad or trend, according...

News in brief

CAP changes rules for promotional marketing

The UK’s Committee of Advertising Practice (CAP) has changed some technical details in its rules for promotional marketing, but stressed the main principles remain that promotions should be fair and...

Confusing food labels are named and shamed on Twitter

A Spanish consumer rights group has launched a naming and shaming Twitter campaign after it found one third of consumers surveyed has bought the wrong product due to confusing food labels....

Letters to WHO may be used in EU talks on food marketing to children

Letters of support to the World Health Organisation (WHO) for its recent work on food marketing to children may be used as a basis of dialogue between European governments and...

EU food and drink trade growing – but could be better

Food and drink trade increased in most of Europe last year – though production in a few member states could have been better, said a representative at FoodDrinkEurope.

‘Bust the myth’ of physical inactivity and obesity, urge researchers

Public health messages intended to tackle obesity should focus on unhealthy eating rather than physical activity, which does not promote weight loss, according to an editorial published in the British Journal...

Coconut oils and spreads on trend in Europe

Coconut oil could be on trend in Europe as saturated fats are no longer regarded to be as harmful for heart health as they were, a Mintel report has said.

Tesco reports historic €8.9bn loss but may be able to move on, says analyst

UK retail giant Tesco has reported a staggering annual loss of £6.4 billion (€8.9bn), the worst in its 96-year history.

UK’s Birds Eye brand Iglo sold for €2.6bn

Europe’s largest frozen foods business Iglo Group has been bought by a pair of US investors for €2.6bn, at 2.4 times return on the original investment made by parent company...

Early Easter sweetens sales for Nestlé

Nestlé has reported a better than expected sales jump of 4.4% with sales totalling CHF 20.9bn (€20.25bn), boosted by sales of bottled water and chocolate.

News in brief

AAK records ‘historic high’ 2014 profits

Acquisitions have driven AAK’s operating profits to a ‘historic high’ with net sales up to SEK 17,814m (€1.9bn).

Regulation squeezes digestive health NPD out of EU

The percentage of food and drink launches carrying digestive health claims has fallen from 2.4% in 2009 to 2.2% in 2014 in the EU, says Innova Market Insights.

Nestle selling Davigel to push higher value growth, says analyst

Nestlé could net up to €300m from the sale of Davigel, as the world’s biggest food company continues to refocus its business activities in to higher value areas, an industry...

Junk food ads and brand placement: Joint use increases effect on children

The combined use of TV brand placements with advertising could increase the effect on children's brand awareness and behaviour towards junk food, a new study has said.

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this buzzword actually mean to the consumer and the industry?

News in brief

Solina Group acquires Paulig flavours division

France's Solina Group will acquire the industrial flavouring division of Paulig to increase its presence in Nordic countries and Russia, the company has said.