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Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Spotlight on start-ups

Clean-label products are not always uniform - that's a selling-point, says fruit foam start-up

Using exclusively clean label ingredients can sometimes mean products are not always 100% standardised. But for French start-up Woos fruit foams this is a key selling point. 

Kerry Group reports growth in business volumes

Kerry Group has posted a 2.9% growth in business volumes, driven by its Taste & nutrition and Consumer food divisions in first quarter results, thanks partly to its children’s snack product...

ASA ruling

Far from shy: Shouts about coconut sugar fall foul of advert regulators

Tiana Fair Trade Organic's claims that its coconut nectar is a “guilt free sugar substitute” are in breach of regulations, the British advertising authority has ruled.

Feature

Spotlight on Start Ups: Personal and product development

The Natural & Organic Products show in London was an opportunity to showcase the best of the natural and organic industry. 

Nestlé agrees frozen foods deal with R&R Ice Cream

Nestlé and R&R, a leading ice cream company based in the UK owned by PAI Partners, have signed an agreement to set up Froneri, a global ice cream and frozen...

Rich list

Food and drink industry Rich List – in pictures

Business leaders from Associated British Food, Heineken, Morrisons, Sainsbury and 2 Sisters all earned a place on The Sunday Times Rich List 2016.

Our stool frequency claim may not be sexy – but it adds credibility to empty slogans: BENEO

A survey of over 1,000 consumers in the UK and Spain has helped German ingredients giant BENEO join the dots between its EFSA-approved stool frequency health claim on paper and...

Spotlight on start-ups: 'Made in Africa' chocolate, food waste fruit jerky and umami butter

FoodNavigator will be starting a weekly feature ‘Spotlight on Start-ups’ where we interview some of the most innovative food start-ups operating in Europe, the Middle East and Africa. Here we...

Guest article

Leaders ripping apart the black box

It’s hard to care when you don’t know the real supply chain picture, argues Scandinavia-based analyst Virpi Varjonen in this guest article.

3D Food Printing Conference 2016

byFlow to create ‘art on a plate’ desserts as it prepares for world tour

Dutch 3D printer manufacturer byFlow has created a portable 3D printer that prints desserts.

UK cheese exporter Somerdale wins Queen's Award

UK cheese exporter Somerdale International has been given the Queen’s Award for Enterprise in International Trade.  

Mondelēz revives iconic Roses brand switching to tear-off wrappers

Mondelēz has revived its iconic Cadbury Roses brand as part of a £3m ($4.3m) campaign to redesign the chocolates, its packaging, and switching to tear-off wrappers.

Italian agri-entrepreneurs cultivate kiss-friendly heritage garlic

Two Italian entrepreneurial farmers have launched KissinGarlic a mildly flavoured garlic that is easily digested and doesn't cause bad breath. But by cultivating a plant variety that was on the cusp...

London traffic hard to swallow for food delivery firms

Food and drink manufacturers will face “significant challenges” in making deliveries in the capital due to a “creaking” transport infrastructure, a new report has warned.

Food firms slam ‘sneaky’ shrinking products claim

Food and drink manufacturers have denied claims made by consumer pressure group Which? that shrinking the pack size of products was a “sneaky way of increasing prices”.

Foodex 2016

Food leaders should ‘grow a pair’ over EU promotion

Food and drink manufacturing leaders and other business executives who support EU membership have been urged to promote the benefits of membership far more actively, in hard-hitting comments from Food...

The ultimate taste test: Insect burger, plant burger or meat burger?

The Belgian researchers' battle of the burgers threw up an interesting result: Although meat came out top, consumers liked the insect burgers more when told they contained mealworms, putting it...

Energy & fibre intakes far below recommended levels

Paper offers insights into +85s diets – but huge data gaps remain

The rapidly-growing age segment of over-85s has been neglected in both nutrition research and dietary recommendations, say UK researchers behind a large-scale trail-blazing study.  

News in brief

NFU won’t campaign, but opposes Brexit

The UK’s National Farmers’ Union (NFU) has said that after evaluating of the agricultural merits of the case, it is in favor of staying in the European Union (EU).

Danone Q1 results in line with expectations

Danone has issued its Q1 2016 results, showing sales of fresh dairy products down compared to the previous first quarter of 2015.

Foodex 2016

‘We could be consuming food all the time that is not authentic but we wouldn’t know about it until afterwards’

‘We could be consuming food all the time that is not authentic but we wouldn’t know about it until afterwards’, according to Andy Morling, head, Food Crime Unit, Food Standards...

Online teenagers helping to market high calorie foods

Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users -  according to a Swedish study.

No new legislation needed on ‘growing up milks’, says long-awaited Commission report

There is no need for new legislation specific to so-called ’growing up’ milks, the European Commission has said in a report rebuked by industry and NGOs alike.

Food & Drink Expo: Preview of new products on show in UK

More than 1,200 exhibitors will gather in Birmingham, UK, next week across four events hosted by William Reed, owner of BakeryandSnacks.com: Foodex , Food & Drink Expo incorporating the Farm Shop &...

Modern drives boost food plant efficiency

Over the past two decades, there have been dramatic changes in the functionality and capabilities of motor drives. Their increased performance has transformed machine design.