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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

‘The rare case of an ancient food that has found a place in modern food processing’: Mintel predicts big things for lucuma

Lucuma, a caramel-flavoured fruit from Peru, is tipped to be the next superfood used in chocolate, ice-cream, snacks and more – and Europe is leading the way in product innovation, says...

Bigger portions and packages lead to higher food and drink consumption: Cochrane review

People consume more food and drink when offered larger portion sizes or when using larger items of tableware, according to the most conclusive review of evidence to date.

Readers' Survey

The big debate: Marketing junk food to children

Marketing 'junk' food to children is raising blood pressure all round - and that's just the debate. FoodNavigator looks at some of the arguments that have been made in recent years and...

'Lack of trust' costs supermarkets halal meat sales

European supermarkets are losing out on halal meat sales because of trust issues and a lack of clear labelling, driving Muslim consumers to independent butchers, according to Euromonitor.

Which food and drink companies use social media well – and which don't?

Nearly one third of UK tweets are about food and drink companies - an impressive figure.  But as we reported yesterday , most companies aren't making...

Guest article

Back to school – but not for Ribena as retailer rings sugary drink recess

Return to school can be an abundant time for food and drink makers, but stakeholder actions are rupturing market safeholds as health concerns rise, says Euromonitor analyst Lauren Bandy in...

How good are food companies at social listening?

Nearly a third of UK brand mentions on social media are about food and drink – but how good are industry's ‘social listening’ skills?

Unilever wins right to say pro.activ cholesterol spread doesn't cause side effects

A German court has dismissed campaign group FoodWatch’s law suit against Unilever’s cholesterol-lowering spread pro.activ – but FoodWatch continues its assault by urging the European Commission to retract its novel...

Spirals of success: Vegetable pasta is on the rise

With sales of traditional pasta falling across Europe, homemade 'spiralised' vegetables are an increasingly popular alternative – but analysts say there is potential for food manufacturers too.

German study finds unhealthy progress in advertising to children

New data from Germany suggests manufacturers continue to almost exclusively advertise unhealthy products to children, despite pledges to change their ways.

Give us clearer alcohol labels: drinkers

Nearly half of British drinkers want clearer labelling of alcohol contents, while one in five people in the over 65 age group who drink alcohol consume “unsafe” levels, according to new research....

Diageo fails to reach its own pollution targets

Diageo has significantly missed seven of its 10 pollution reduction targets, the £11bn drinks giant has admitted in its annual report.

Norwegians increasingly sceptical about organic

Norwegian strategies to up organic consumption are failing, say researchers. 

Sustainers and curtailers: Which type of sustainable foodie are you?

Sustainability isn't one size fits all. Some consumers buy sustainable products while others curb consumption of less sustainable foods, say researchers. 

Front-of-pack labels boost purchase intent – regardless of nutrition

Consumers are significantly more likely to buy foods that carry front-of-pack nutrition labels irrespective of their nutritional value, according to a study published in Public Health Nutrition.

Insect oil: Bugs aren’t just about protein

Is it time to look beyond insect protein to… insect oil? This is the next opportunity within edible bugs, says researcher.

Movement implies freshness – even for packaged food

Implied motion in food advertising – such as an image of juice being poured into a glass – may make food appear fresher and more appealing, according to a study...

15 year challenge to develop products with, not for customers

Consumer behaviour has shifted from ‘shopaholic’ to ‘saveaholic’

One challenge for companies in the next 15 to 20 years will be to develop products with customers, not for them, according to Jörgen Jedbratt, trend forecaster, Kairos Future research...

Will fructose follow trans fats’ fate?

Mounting scientific evidence and a shift in public opinion could mean fructose is set to follow the same black-listed fate as trans fats, argues an analyst.

Robot boutiques, caramelizio and cafes: How Nestlé believes Nespresso innovation will keep it at the top

Nestlé says Nespresso innovations – such as a further expanded Grand Crus range, additional cafes and boutiques, and even automated outlets – are keeping the coffee business in good shape against...

Milk crisis nationalism is anti-EU, Dutch tell Commission

Calls from the French National Federation of Dairy Cooperatives (FNCL) to stop imports of foreign dairy products are contrary to EU single market principles, Dutch groups have complained to the...

How to position ‘mildly sustainable’ products: Price and retail display are key

The key to successful placement of mildly sustainable products is to use cues that communicate product positioning consistently, both in price level and in-store location, say researchers.

News in brief

Cargill buys Italian citrus pectin business

Cargill is to acquire the pectin operations of US firm FMC - a move it hopes will help it tap into demand for 'label-friendly' ingredients. 

special edition: protein

How much do you really know about protein?

Do you know which country consumes the most protein per capita? Which protein company has been causing a stir among feminist tweeters? How much protein the average adult should be...

Irish artisans complain big brands ‘usurping’ their shelf space

The Food Safety Authority of Ireland (FSAI) has begun its crack down on the misleading use of terms ‘artisan’, ‘farmhouse’, ‘traditional’ and ‘natural’ following complaints from artisan companies – but...

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