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Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Spirals of success: Vegetable pasta is on the rise

With sales of traditional pasta falling across Europe, homemade 'spiralised' vegetables are an increasingly popular alternative – but analysts say there is potential for food manufacturers too.

German study finds unhealthy progress in advertising to children

New data from Germany suggests manufacturers continue to almost exclusively advertise unhealthy products to children, despite pledges to change their ways.

Give us clearer alcohol labels: drinkers

Nearly half of British drinkers want clearer labelling of alcohol contents, while one in five people in the over 65 age group who drink alcohol consume “unsafe” levels, according to new research....

Diageo fails to reach its own pollution targets

Diageo has significantly missed seven of its 10 pollution reduction targets, the £11bn drinks giant has admitted in its annual report.

Norwegians increasingly sceptical about organic

Norwegian strategies to up organic consumption are failing, say researchers. 

Sustainers and curtailers: Which type of sustainable foodie are you?

Sustainability isn't one size fits all. Some consumers buy sustainable products while others curb consumption of less sustainable foods, say researchers. 

Front-of-pack labels boost purchase intent – regardless of nutrition

Consumers are significantly more likely to buy foods that carry front-of-pack nutrition labels irrespective of their nutritional value, according to a study published in Public Health Nutrition.

Insect oil: Bugs aren’t just about protein

Is it time to look beyond insect protein to… insect oil? This is the next opportunity within edible bugs, says researcher.

Movement implies freshness – even for packaged food

Implied motion in food advertising – such as an image of juice being poured into a glass – may make food appear fresher and more appealing, according to a study...

15 year challenge to develop products with, not for customers

Consumer behaviour has shifted from ‘shopaholic’ to ‘saveaholic’

One challenge for companies in the next 15 to 20 years will be to develop products with customers, not for them, according to Jörgen Jedbratt, trend forecaster, Kairos Future research...

Will fructose follow trans fats’ fate?

Mounting scientific evidence and a shift in public opinion could mean fructose is set to follow the same black-listed fate as trans fats, argues an analyst.

Robot boutiques, caramelizio and cafes: How Nestlé believes Nespresso innovation will keep it at the top

Nestlé says Nespresso innovations – such as a further expanded Grand Crus range, additional cafes and boutiques, and even automated outlets – are keeping the coffee business in good shape against...

Milk crisis nationalism is anti-EU, Dutch tell Commission

Calls from the French National Federation of Dairy Cooperatives (FNCL) to stop imports of foreign dairy products are contrary to EU single market principles, Dutch groups have complained to the...

How to position ‘mildly sustainable’ products: Price and retail display are key

The key to successful placement of mildly sustainable products is to use cues that communicate product positioning consistently, both in price level and in-store location, say researchers.

News in brief

Cargill buys Italian citrus pectin business

Cargill is to acquire the pectin operations of US firm FMC - a move it hopes will help it tap into demand for 'label-friendly' ingredients. 

special edition: protein

How much do you really know about protein?

Do you know which country consumes the most protein per capita? Which protein company has been causing a stir among feminist tweeters? How much protein the average adult should be...

Irish artisans complain big brands ‘usurping’ their shelf space

The Food Safety Authority of Ireland (FSAI) has begun its crack down on the misleading use of terms ‘artisan’, ‘farmhouse’, ‘traditional’ and ‘natural’ following complaints from artisan companies – but...

Special edition: Protein

Vegethletics: Are you running on plants?

The ‘no meat athlete’ movement is showing that animal protein isn’t the only track available to sportspeople – and in turn this is smashing old perceptions about what it is...

Could Scottish seaweed be the next Scotch whisky?

The Scottish seaweed industry seems set to boom as the country's government prepares an expansion policy and company Mara Seaweed seeks over €700,000 to take its condiments global.

The Hacker’s Diet: Should we be looking at nutrition like a computer nerd?

The age of Silicon Valley and Digi-everything has seen the dawn of a new diet trend: ‘Biohacking’.

Private label nutrition equal to national brands

There are no major differences in nutritional content between private labels, national brands and hard discount goods – although private labels come out top for nutrition labelling, according to a French...

Flavour tourism: On the trail of Europe's future trends

What will the next flavour trends be, where does inspiration come from and how can you make sure a trend has some sticking power? FoodNavigator met up with Mintel at IFT to find...

World’s biggest food companies suffer 'institutional sluggishness'

The world’s largest food and drink companies saw sales growth nearly halve in 2014 – while local firms have taken advantage of their greater agility to fill market gaps, according...

Do-it-yourself NPD: How to scope out a market for free

What do coconut oil, single-serve coffee and raspberry ketone have in common? They are all best sellers on Amazon – and can help new product developers create the next trend-setting product....

Growing minis capacity: Mars to invest $109m to expand Dutch plant

Mars plans to expand capacity at its Veghel plant over the next 10 years to produce miniature versions of its brands as Western Europeans limit their calorie intake.

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