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Trends > Marketing

Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

From wheat to meat: Seaweed start-up launches vegan bacon after pasta success

Following the success of I Sea Pasta, seaweed specialist Seamore, has launched a vegan bacon made entirely from seaweed and has further plans to expand its market.

Comment

Can ‘happy’ pizza make sad days go away?

Food marketers claim pizza and puppies can bring happiness, but bad marketing and dodgy pseudoscience won't make the January blues go away.

Get ready for bespoke snacking experiences on a mass scale, says Mondelez chocolate innovator

Snacking is about to get personal with food manufacturers using technologies such as visual and 3D printing to scale up bespoke eating experiences, according to Gil Horsky, global innovation leader at...

EU bank backs organic Bulgarian bar maker by a cool €2m

Sofia-based healthy snack and ‘superfood’ producer Smart Organic has won a €2 million loan from the European Bank for Reconstruction and Development (EBRD) to aid expansion for the rising healthy...

Firm fights 'lax and meaningless' Swiss Made law with watch made of cheese

A Swiss watchmaker is protesting against the loopholes in the country's ‘Swiss Made’ law with a novelty 100% Swiss watch made from cheese. "Our response to this lax and insufficient label is...

Bonduelle cuts out retailers with online delivery service

Vegetable supplier and processor Bonduelle is cutting out retailers with the launch of an online service that allows consumers to have its products delivered directly to their doors.

Startup Tracker

Saffron-infused chocolate comes to the UK and the Netherlands

Startup firm Mahbir has launched a range of premium Indian foods containing saffron to the UK and the Netherlands, including a Belgian milk chocolate infused with the spice.

Put your innovative start-up centre-stage at Food Vision 2017

FoodNavigator is on the hunt for trailblazing, entrepreneurial start-ups to pitch their food and nutrition innovations at this year's Food Vision London. 

Inaccurate vitamin D labelling a worry for infant-targeted supplements & foods

Fortified foods and supplements designed for infants could have significantly less – or more – actual vitamin D than the amounts labelled, however most products do fall within acceptable EU...

What's in a name? Product legality, as UK updates food naming guidance

The UK's Department for food, the environment and rural affairs (DEFRA) has updated guidance on food product naming to make the complex and potentially hazardous field more user-friendly for manufacturers.

Chili-infused beverage start-up goes back to its roots for bottle redesign

Swedish start-up brand Caliente has gone back to its roots to redesign its bottle with a simplistic, clean-looking, Scandinavian design.

Roquette on pea protein: ‘In five years’ time the off-taste issue will be completely resolved.’

French player Roquette is a decade into protein – and its commitment is building having just announced a major pea-focused investment in North America. At Health Ingredients Europe (HiE) the...

Ethical food and drink worth over €10.5 billion in the UK

Sales of ethical food and drink increased 5.3% in 2015 to just over £9.03 billion (€10.55 billion), according to new research. Organic continued its revival but Fairtrade has struggled again.

Silly sausages? German Ag Minister criticises vegetarian products with meaty names

Germany’s agriculture minister Christian Schmidt has weighed in on the debate surrounding plant-based alternatives using meat names, calling them "completely misleading" - but the European Commission seems reluctant to act....

Denmark’s Tænk slams producers for misleading labels

A Danish consumer rights organisation has made wide-ranging formal complaints against several food producers, including Nestlé and Kellogg’s, accusing them of misleading product labelling.

Sugar-free drinks no better for weight control, argue researchers

Artificially-sweetened beverages (ASB) do not contribute to weight loss and may even be part of the overall obesity problem, researchers claim. 

Kids start the day with big sugar-kick; breakfast cereals highlighted

Children in England consume almost three cubes of sugar at breakfast, according to new research that puts cereal brands in the spotlight once again.

Screen time contributes to Santa-like waistlines: Study

Gifts given from the heart this Christmas may not be good for waistlines as a study identifies popular presents such smartphones, tablets and video games as contributing to obesity rates...

What will the top texture trends be in 2017?

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the...

Europe’s Plan B: The ‘Common Food Policy’

An independent think tank, IPES, has been set up to advise the EU and work towards creating a common food policy that would create a sustainable, healthy and profitable food...

Quiz of the year: How much do you remember about 2016's biggest food news?

Think you remember the major events to hit the European food industry in 2016? Let us put your knowledge to the test with our news quiz!

Consumers willing to pay 75% more for known ingredients: Survey

Branding ingredients has a mixed record of success but a survey reveals worldwide demand for recognisable ingredients.

Arla Foods to head Danish initiative to boost exports

A major push to create new jobs and increase exports in the Danish food sector by more than DKK 30bn (€4bn) has been backed by food industry giants Arla Foods,...

‘Bring home the bacon’: Pecan Deluxe Candy launches bacon fudge pieces

Pecan Deluxe Candy (Europe) has launched bacon and smoky bacon flavor fudge pieces to stay ahead of the competition.

Ethics rather than fancy apps turn millennials on: Survey

It’s ethics and environmental performance rather than snazzy apps and Facebooking that can win millennials over, according to a survey of young consumers in France, Germany, the UK and the...

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