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Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Trailblazers: Sustainable hummus, barista-style superfood tea & healthy noodles win innovation award

Hummus made from surplus vegetables, barista-style rooibos tea with superfoods and gluten-free noodles with a difference have won the Trailblazers contest hosted William Reed Business Media’s Food Vision event.

Will acacia gum finally get the clean-label recognition it wants?

Acacia gum is 100% natural, non-GMO, organic, gluten-free and applicable in almost every area of the food industry. Why does it have a chequered past, and how can it obtain...

Organic and free-from in rude health as shoppers study labels

Sales of free-from and organic foods have rocketed in Europe as more and more shoppers spend time looking at labels in order to identify “guilt free” purchases, according to new data from...

Young men shun products with health claims, Spanish study suggests

Young, healthy men are more likely to actively avoid, rather than be attracted to, products with prominent health claims such as reduced-fat or high-fibre, according to new research in Spain.

Coca-Cola HBC reports good growth led by Nigeria and Romania

Coca-Cola Hellenic Bottling Company (HBC), a bottler of The Coca-Cola Company, has reported its financial results for the full year ended 31, December 2016.

News in brief

Swedish food agency issues guidance on free-range egg labelling

The Swedish National Food Agency has said that the labelling of free-range eggs could be compromised by bird flu, causing free-range eggs to now be labelled as 'free-range inside'.

News in brief

MEP urges Commission to tighten up laws on misleading labels

The use of misleading images of blood oranges on coloured orange juice cartons has been called into question by Giovanni La Via, MEP, saying it is “not fair for the...

Africa and Middle East love sweet bakes, but want sugar reduction: DuPont

South African, Egyptian and Saudi Arabian women see the appeal of healthier snacking options, but sweet baked snacks remain more popular.

Vegetable juice in a traditional pastry? French consumer group slams industry's 'marketing jargon'

The value of terms such as home-made, artisan and traditional has been lost to clean label jargon and marketing, says French consumer group Que Choisir. Is it time for a legally-binding...

FOOD VISION 2017 PREVIEW - MARCH 1-3, LONDON

Recipe for success: Why bugs & social innovation are on the menu

What kind of food will be on our plates tomorrow? Worms and crickets? And what will it take for the industry to pick up on this trend and make headway...

ISM Cologne

E-tail-volution: Why confectionery e-commerce strategies shouldn’t be put on hold

Confectioners need to act fast in developing e-commerce strategies because even though online retail remains a small channel, it is rapidly evolving.

Warning messages in kids' advergames may promote rather than protect

On-screen messages to warn children when digital games are pushing unhealthy snacks don’t work and could in fact encourage them to eat more, according to a study conducted in Spain...

Guest article

How to avoid a PR crisis in five easy steps

Sticking to the truth and not shying away from comment are sound strategies when an unexpected crisis like a product recall arises, writes director of Ingredient Communications’ Richard Clarke.

Preaching to the converted? Only dieters are responsive to healthy eating adverts

Most people choose unhealthy snacks that are high in salt, fat and sugar regardless of whether they have watched adverts for healthy or unhealthy food, with only dieters choosing the...

State of the International Confectionery Industry

Over 890 confectionery industry professionals give 2017 outlook

ConfectioneryNews’ inaugural state of the industry report is available to download now for free.

From algae ice cream to veggie sandwich slices: Ecotrophelia gives industry NPD inspiration

Lacking inspiration for new product development (NPD)? Look no further than Ecotrophelia, where Europe’s brightest young minds pitch ideas for innovative and sustainable foods, and have commercialised over 40 products in Europe so...

Children’s drink choices influenced by personalized labels, study finds

Personalized marketing of soft drinks influences and increases the choice of those drinks among children, according to a study published in the journal Pediatric Obesity.

Audit confirms quality of EU protected origin products

Consumers are guaranteed a reasonable level of assurance regarding the quality of protected origin products, such as Parmesan cheese, according to a recent report by the European Commission.

ENVI politicians back stricter rules on marketing junk food to children

Europe's food safety and health politicians have voted in favour to further restrict marketing unhealthy food to children on TV and video platforms in a committee vote.

UMFHA tells fake manuka honey to buzz off

The Unique Manuka Factor Honey Association (UMFHA) has developed a system that uses compounds to validate manuka honey as genuine, after a rise in fake manuka honey was sold in...

Playing with portions and price: Manufacturers need to 'downsize smartly', says researcher

For consumers, higher prices are fair game but smaller portions are not, says one food marketing researcher who is urging manufacturers to downsize smartly: "Some food companies act as if they...

Lure of junk food tempting but not overwhelming, study finds

Limiting junk food ads work, according to researchers, who think that the compulsion to eat this food is caused by environmental cues like advertising. 

Gum in developed markets needs a boost, Mintel analyst warns

As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent...

Acrylamide-free: Does it exist?

As one UK snack firm markets its kale crisps as 'acrylamide-free', we talk to a leading researcher on how to reduce the carcinogenic contaminant in different foods and ask: does...

East meets West is best: Middle Eastern flavours gain popularity

Middle Eastern flavours are gaining popularity in unexpected European food categories, such as ice cream and cheesecake, as they tap into the demand for both floral flavours and modern twists...

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