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Trends > Marketing

Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

dispatches from HiE 2016

Teff: The next ‘ancient grain’ to make nutrition ripples?

The success of chia and quinoa has opened the door for other less-known ancient grains, but one South African company exporting teff is wary of a boom and bust effect.

Snack manufacturers advised to target parents about omega-3’s brain benefits for children

Omega-3 consumption is on the rise, but consumers are still not completely convinced of their benefits and manufacturers need to be motivated to address this.

Decline in promotional activity is good news for manufacturers, says IRI

The first serious pause in price promotions in the UK could be good news for manufacturers across Europe, stemming a rising trend that will allow more investment for new product...

INTERVIEW

The Vegetarian Butcher: What turned a ninth generation meat farmer into a plant-based pioneer?

Jaap Korteweg was a ninth generation Dutch meat farmer before becoming a vegetarian unable to banish his cravings for meat. The CEO of The Vegetarian Butcher  shares his experience and gives advice...

Nestlé KitKat trademark appeal against Petra Foods fails

The Court of Appeal in Singapore has reaffirmed Nestlé’s KitKat shape trademark is invalid and ruled Petra Foods’ Delfi Take-It bar cannot therefore infringe the mark.

MEPs oppose plant-based alternatives using meat terms

The battle over plant-based terminology has moved into the meat arena with two Italian MEPs calling for laws to prevent vegetarian alternatives from using names such as prosciutto and mortadella....

How should you communicate your CSR success stories?

French industry group ANIA has published a report with best practice tips for communicating corporate social responsibility (CSR) activities and responsible marketing.

Animal welfare logos: Putting a premium price on what should be a legal minimum?

Denmark unveiled its voluntary logo for animal welfare last month and Germany looks set to launch its own. But should a high standard of welfare not be the legal minimum...

'A new scenario for packaged food in Europe' - private label growth falls in Europe

After a decade of growth, private label in Europe is declining and according to Euromonitor this signals a "New scenario for packaged food in Europe". We look at some strategies...

Made in Switzerland 'Swissness' law to enter in force 1 January 2017

'Unfortunate': Nestlé to lose Swiss cross on 80 brands

Nestlé will be forced to drop the Swiss cross from 80 products manufactured in Switzerland following a new law on 'Swissness' set to come into force in January next year. "This...

Poland to introduce voluntary 'Made in Poland' label

Polish lawmakers look set to bring in a voluntary ‘Made in Poland’ label for foods that contain at least 75% domestically produced ingredients.

Health & Nutrition Week, 28 November-2 December 2016, Frankfurt, Germany

Food & nutrition futures: ‘We need to become comfortable with the uncomfortable’

Pressured food supply chains are pushing new foods and nutrient sources into view like insects and algae that are challenging the status quo, says a UK-based food trend watcher.

Germany's proposed animal welfare logo meets opposition

Germany's plan to introduce a voluntary animal welfare logo, starting with pork products, has been met with opposition from groups saying good animal husbandry should be mandatory for all meat...

ScenoProt gives a preview of Northern Europe's protein preferences

Why do Finns give more importance to protein than Swedes? Are Germans more willing to eat an all vegetarian meal than Brits? And among the 13% of Europeans who have tried insects,...

Comment

A cheese by any other name: Let plant-based alternatives use traditional dairy terms

Why call something 'vegan cheese' when you could call it 'a plant-derived, oil-based dairy analog'? How about because it is vegan cheese. It's time for the dairy lobby to see plant-based alternatives...

Over half kids' food on Spanish TV use health halo claims: Research

Over half of all food products marketed to children on Spanish television make some kind of nutrition or health claim but many of these products are unhealthy, say researchers calling for...

Sugar giants pull trigger on research group

Sugar Nutrition UK: Born 1964, died 2016

50 year-old industry funded research body Sugar Nutrition UK has disbanded citing the need for sugar science to go global.

A-listed: Novozymes is top carbon cutter

Novozymes has again been listed among the world’s top companies for climate action, but does its top spot on another scorecard really reflect a significant improvement in its carbon emissions, or is...

Unilever to add vegetarian logo to 500 products

Unilever has partnered with the European Vegetarian Union which will see the 'V' logo added to around 500 of its products such as Hellman’s, Flora and Knorr by the end of 2017....

Cheese: why we love it or hate it

Some people simply hate cheese, although exactly why has been a mystery. 

‘Socially irresponsible’: UK agency bans Diet Chef advert

The UK’s Advertising Standards Agency (ASA) has banned an advert from diet plan company Diet Chef after 26 viewers complained the advert exploited women’s insecurities about their bodies.

Autumn trend? Leaf extracts used as food colourants and nutraceuticals

Researchers have developed a process allowing them to extract compounds from fallen leaves that could offer potential as natural colourants. 

Gulfood Manufacturing 2016

Gulfood exhibitors will have a close eye on sustainable solutions

Companies must embrace sustainability as a long-term business value, especially in the Middle East, as global trends move towards fast-shifting trading patterns in the F&B industry. 

Trademark/brand name defence rejected

Supermoan: UK bans superfood claim

'Natural fast food' restaurant chain Leon has been ordered to remove the term ‘Original Superfood Salad’ from its menu after the UK Advertising Standards Authority (ASA) found it did not...

Squeaky green? Symrise says its sustainability strategy is substance over spin

Symrise has been nominated as Germany’s “most sustainable large corporation”, but can this be taken as proof that the flavours and fragrances firm is not just paying lip service to...

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