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Most traditional oil introduced in the US


A new type of edible oil is being introduced to the American market. Hand made in Morocco and bottled in France by Argania, this virgin argan oil is already being used by many chefs around in the world. This introduction comes at a time when interest in authentic natural food products skillfully crafted by artisans following age-old techniques is growing rapidly among American consumers. According to Vincent Lampariello, president of Marco Polo Marketing, the US company that will import the oil, this oil is unique in the sense that it is produced following a thousand-year old method and that the tree, unknown to the rest of the world, is now protected by the UNESCO. Over 110kg of nuts are required to process one litre of oil. Argania provides the only argan oil produced entirely by hand. Source: Marco Polo Marketing

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