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Turning the spotlight on regional Asian trends

22-Aug-2011

Turning the spotlight on regional Asian trends

FoodNavigator-Asia spoke to suppliers at the recent Vitafoods show in Geneva about launching new foods and supplements on the Asian market. What are the main challenges? And where are the most promising opportunities?

In the Japanese market, we turned the spotlight on foods for specific health use, or FOSHU foods, and the regulations governing health claims.

In Korea, companies could find particular success in focussing on opposite ends of the generational spectrum, on younger and older consumers.

And in India, the nation’s emerging dietary supplements industry presents huge opportunities for manufacturers in the sector.

This is just a taster of some of the many issues affecting the food, beverage and supplement industries in the Asia Pacific region that will be covered in depth on FoodNavigator-Asia.com.

Check out the website here: www.foodnavigator-asia.com .

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