SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Headlines > Market Trends

Loading...
DISPATCHES FROM INTERBEV 2012, LAS VEGAS

The art of soft drinks: Euromonitor charts world consumption trends

By Ben Bouckley , 05-Nov-2012

Speaking to BeverageDaily.com at InterBev in Las Vegas, Euromonitor International analysts Claire Moulin and Jonas Feliciano characterize the world’s shifting taste in soft drinks in art history terms.

Departmental research analyst Moulin explained to Ben Bouckley why the firm felt that three broad labels, (1) traditional (2) modern and (3) post-modern, each suited very different soft drinks markets worldwide.

Each stage is a sociological stage – so we’re looking at consumption patterns for each country around the world for each consumer that can vary from generation to generation, from one region of each country to another," she said.

Moulin explained that ‘traditional’ markets comprise consumers who are completely new to soft drinks, and who look more to tap water, or classic hot drinks such as tea or coffee.

“Then, when incomes increase…consumers become part of that global middle class, looking for global consumption codes, global brands, moving to the cities as part of an urbanization trend,” she said.

Finally, you have the post-modern consumer – even more sophisticated, with a higher income, who wants to be different and unique. They want to see drinking as an identity – so they want something in terms of health, functionality, the identity of the brand that they drink.”

Feliciano, a beverages analyst at Euromonitor International, added: “In post-modern markets you see an inverse relationship between volume and value, particularly in carbonates, where carbonate volume has been in decline, the volumes are falling faster than the values. 

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Taste genetics: A new way to look at policy and segment consumers?

Taste genetics: A new way to look at policy and segment consumers?

Can new research in to the genetic basis of taste could help manufacturers and...

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Everybody is chasing innovation and the next big idea, but when it comes to...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive...

Merging industries: Top chefs and the food companies can learn a lot from each other, says chef

Merging industries: Top chefs and the food companies can learn a lot from each other, says chef

While there are some differences between high end catering and the large scale manufacturing...

Breakfast cereal decline: Mintel talks opportunities, challenges

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives,...

Fortified foods vs naturally healthy: IFIC says consumers like both

Fortified foods vs naturally functional: Consumers consider both ‘worthwhile’, says IFIC

Consumers are open to fortified foods just as much as those that contain naturally...

Gluten-free fueled by food skepticism & fad diets: Packaged Facts

Gluten-free: A ‘perfect storm’ fueled by food skepticism and fad diets

Processed food skepticism and fad dieting played a big part in the gluten-free boom,...

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Drinks manufacturers play a key role in sugar reduction

Drinks manufacturers must reduce sugars: PHE

Drinks manufacturers must work to reduce the amount of sugars in their products to...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Supermarkets told to take risks with ready meals

Own-label ready meals lack innovation, Bingham and Jones

Retailers need to be bolder with their own-label ready meals and stop relying on...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut