Tate & Lyle's new subsidiary in Australia and New Zealand is operational as of 1 January.
Tate & Lyle ANZ, which forms part of Tate & Lyle's Global Food Ingredients Group, was established last year to help the ingredients firm focus on the Australian and New Zealand food and beverage industry.
The UK-based company believes that the new division will maximise growth opportunities for its value added ingredient portfolio.
For example, the subsidiary will market Tate & Lyle's value added food ingredients - previously represented by Nutrinova - and Splenda Sucralose. The company believes that uniting these businesses will bring new opportunities in blending and ingredient solutions for the region's food and beverage producers.
Tate & Lyle ANZ will also distribute ingredients for Nutrinova (sweeteners and sorbates), Wild Flavors (flavours), Innova (savoury flavours) and SunOpta (fibres). The division is based in Melbourne and will be headed by General Manager Faye Bowyer who joins Tate & Lyle from Nutrinova. "Tate & Lyle is a strong global brand and I am very pleased to have the opportunity to establish the company in this region," said Bowyer.
"Having worked with Tate & Lyle for some years as a customer and partner, I have in-depth experience of the company's value added product portfolio and customer focused strategy.
"By combining Tate & Lyle's range of value added starches, sweeteners, acidulants and proteins with the Splenda Sucralose business, we are now able to offer our customers in this region a wider range of ingredients and ingredient solutions than ever before."
Greg Morency, Tate & Lyle's vice president for food ingredients in Asia-Pacific, said that establishing a direct presence in the Australian and New Zealand markets was an important step for Tate & Lyle's Global Food Ingredients Group.
"We are committed to helping our customers create innovative, high quality products," he said.
"Our expertise in research and development, and our understanding of consumer trends, means that we can help our customers differentiate their products in a competitive environment and maximise the speed of delivery to market."
Headquartered in London, Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. In the US its ADRs trade under TATYY.
The company operates more than 65 production facilities in 29 countries, throughout Europe, the Americas and South East Asia. Sales in the year to 31 March 2006 totalled £3.7 billion.