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Stealth health or loud and proud: When should food companies mention salt reduction?

By Caroline Scott-Thomas , 21-Nov-2012
Last updated on 11-Apr-2013 at 15:26 GMT

'Reduced salt' may put off some consumers
'Reduced salt' may put off some consumers
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Food companies should be cautious about when and how they talk about salt reduction, according to Euromonitor International's global head of health and wellness research Ewa Hudson.

Many consumers think 'low salt' means that a product is less tasty, Hudson says. However, it is possible to create low-salt foods that also appeal to consumer desire for tastiness by highlighting full-flavour ingredients like herbs and spices front-of-pack.

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