Soil Association launches the ‘Organic September’ campaign

By Anna Bonar

- Last updated on GMT

Photo credit: Soil Association
Photo credit: Soil Association

Related tags Soil association Nutrition Organic food Organic certification

The Soil Association calls UK public to switch to organic food through their ‘Organic September’ campaign, as it is healthier, better for the environment, nutritionally richer and sustainable, according to an expert.

The theme of the campaign was small changes, big difference. ​It aimed to encourage people to make one small change to their shopping habits, such as switch to organic milk, eggs or apples.

“For example, if 20 families switched to organic milk, another cow will be free to range on clover rich organic pastures,” ​said the Soil Association is a statement.

“It might not seem like these simple changes could make that much difference – but together, everyone’s small changes can add up to a really big difference for a kinder, green and better food and farming system,” ​said Helen Browning, Soil Association chief executive.

Following the 2013 campaign the sales of organic foods saw increase by 9% during September and the Soil Association was convinced the results would be even better in 2014.

“The campaign has been running for more than 10 years. It started as an ‘organic fortnight’ and three years ago it was extended to a month in order to give the companies more time to prepare their campaigns,”​ said Finn Cottle, trade consultant for the Soil Association.

“Each year we take specific objectives for the campaign and this year we are looking for an increase of at least 10%,” Cottle told Food Navigator.

Nutritional and sustainable:

Despite an ongoing debate on whether there were significant nutritional differences between non-organic and organic foods, the Cottle said that the recent research and coverage of organic food has been very positive over the last few weeks, and has given the industry a real boost.

She wasn’t concerned about the growing debate​ on the sustainability of organic foods either.

“Less than 2% of the overall grocery market is organic. We are gradually and steadily educating people on what organic is all about. We are not expecting to go from less than 2% to 100%.

We have the products available and what we want now is more support to make it popular. There is no question about the sustainability at the moment and there is no risk to it in the near future,” Cottle said.

Related news

Related products

show more

Take Control with Predictive Modeling from Corbion

Take Control with Predictive Modeling from Corbion

Content provided by Corbion | 08-Mar-2024 | Product Brochure

Increased demand for uncured, higher pH formulations and natural products has made the challenge of controlling Listeria difficult. The good news: the...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us

Products

View more

Webinars