SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 

SME entrepreneurs the lifeblood of the food sector, says former Unilever NPD expert

By Jane Byrne , 16-Dec-2011
Last updated on 16-Dec-2011 at 17:47 GMT2011-12-16T17:47:57Z

SME entrepreneurs the lifeblood of the food sector, says former Unilever NPD expert

The difficult and rarely successful task of taking a food product all the way from idea-to-shelf, particularly in the current stagnant European market, is not deterring small start-ups or individual entrepreneurs from trying, claims an NDP expert at the recent FIE show in Paris.

FoodNavigator.com caught up with Wayne Morley, ex-technical food developer at Unilever and now Head of Food Innovation at Leatherhead Food Research, at the the trade event and heard about the challenges involved for the SME sector in launching new products in the extremely competitive UK retail environment.

Leatherhead provides a consultancy service for start-ups to assist them from concept to actualy getting supermarket shelf space and taking on the ‘big boys’ with their niche products. This scale of NPD is typically orientated towards food categories such as baby food or products for the elderly, where individuals find their own needs are not being met by the existing retail offering, said Morley.

He reckons the passion and the creativity that these start-up companies bring in terms of NPD can often be the spur for major players to innovate or actually imitate an entreprenur's niche product for a wider market. "Thus we advise SMEs on the importance of protecting their intellectual property through patents," addey Morley.

The R&D specialist recently identified the 10 golden rules for product developers to bear in mind when attempting to exploit a gap in the market. They can be read here .

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

A sugar tax might be bad news for some manufacturers but for others it's...

Video: If Donald Trump becomes US president, would it be good for your business?

Video: If Donald Trump becomes US president, would it be good for your business?

Presidential hopeful Donald Trump has vowed to bring back jobs to America by ripping...

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Consumers are confused over the healthiness of saturated fats, worried about chemical contaminants in...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Himanthalia - or sea spaghetti - may not be commonly known. But as a...

'It's still an attractive market': How are companies overcoming political instability in Turkey?

'It's still an attractive market': How are companies overcoming political instability in Turkey?

At the crossroads of east and west, Turkey offers huge promise but given the...

Why do people buy meat-alternatives?

Fungi-based protein can give soy and pea a run for their money, says Quorn

Marketers of meat-alternatives like to talk a lot about sustainable protein, and how we’re...

 Food crime: what’s on the experts’ wish list

Food and drink crime: what tops experts’ wish list

Persuading people to share information about suspected food and drink crime, co-ordinating intelligence sharing...

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

Key Industry Events