SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 

Restructuring of sucralose activities

27-Sep-2001

On September 26, Tate & Lyle, the British producer of sugar, cereal sweeteners and starches, and McNeil Nutritionals, a Johnson & Johnson company, announced the realignment of their sucralose activities into a new global alliance designed to maximise the market penetration and accelerate the worldwide growth of sucralose.



Existing sucralose sales and marketing arrangements have been restructured to play to the geographic and market strengths of each company, they claim.



Under the agreement, the companies will cooperate closely to further the development of the sucralose business. Tate & Lyle will act as exclusive broker for sucralose ingredient sales in certain key markets outside of North America. McNeil will exclusively market the Splenda® tabletop brand of sucralose to retailers worldwide.



The formation of this alliance represents a continuance of the 20-year partnership between the two companies. Sucralose, a non-caloric sweetener made from sugar, is manufactured by McNeil in the United States, and is currently approved in over 40 countries worldwide.



Larry Pillard, Chief Executive of Tate & Lyle said: "We are glad to be able to further our long-standing relationship with McNeil through this alliance. The new arrangements will enable us to leverage our global sales network and offer this exciting product to more of our customers alongside our existing range of value added carbohydrate-based food ingredients and sweeteners."

Live Supplier Webinars

Rethinking Fat Forum
William Reed Business Media

On demand Supplier Webinars

Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
Food testing — let automation take the strain
Qiagen
ETENIA™: Recognize True Milk Value
AVEBE
The FoodNavigator Salt Reduction Forum
William Reed Business Media
All supplier webinars