SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Headlines > Market Trends

BEVERAGEDAILY BASEMENT TAPES: TYLER BALLIET, SECOND GLASS

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Post a comment

By Ben Bouckley+

23-Jul-2014
Last updated on 24-Jul-2014 at 16:54 GMT

Tyler Balliet (right) with Wine Riot co-founder Morgan First (Photo: Second Glass)
Tyler Balliet (right) with Wine Riot co-founder Morgan First (Photo: Second Glass)
Loading...

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler Balliet tells us how to start a wine riot and his excitement about speaking at Wine Vision in London this November. 

Balliet ran his first Wine Riot event in 2009 with the aim of reinventing wine tasting for the thirsty and the curious. There's an emphasis on fun, accessibility and a pitch to younger millennial consumers that takes in DJs a photo booth and temporary tattoos, while an app helps attendees track their favorite wines.

"The goal is to take learning about wine and education, put it into a massive event, target this new generation of wine drinkers and make it a really fun place to come," Balliet tells BeverageDaily.com editor Ben Bouckley in this second BeverageDaily Basement Tape.

"While people aren't throwing chairs and breaking windows, the atmosphere is very different from your typical wine event," he says.

"There there's typically this guy with an Ascot tie who says 'Try this wine - it has notes of blueberries'. That's not reallly what we do. We dip the lights a bit, play cool music - but the focus is still very much on education and learning about wine," Balliet adds.

TYLER GIVES HIS VIEWS ON:

  • Staid wine traditionalists who believe that wine fans need a solid glass of vinology to enjoy the drink.
  • 'Stumbling' into the wine world during his college years in France, working in a wine store in the US, then risking it all on the first Wine Riot event in 2009.
  • Updating walkaround wine events for a new generation of consumers that attract from 2,600 to 4,000 people.
  • Capturing data from consumers (average age, 29) at events and his plans to develop the insights that this gives.
  • What wineries get out of being part of a Wine Riot, and why they shouldn't wait to target millennials.
  • His excitement at being asked to speak at the prestigious Wine Vision 2014 event in Central London , November 17-19.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Russian embargo impact on Arla whey and lactose interests 'minimal'

Russian embargo impact on Arla whey and lactose interests 'minimal': CEO

Henrik Andersen

Chief Executive Officer, Arla Foods Ingredients

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Drinks manufacturers play a key role in sugar reduction

Drinks manufacturers must reduce sugars: PHE

Drinks manufacturers must work to reduce the amount of sugars in their products to...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Taste genetics: A new way to look at policy and segment consumers?

Taste genetics: A new way to look at policy and segment consumers?

Can new research in to the genetic basis of taste could help manufacturers and...

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Everybody is chasing innovation and the next big idea, but when it comes to...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive...

Merging industries: Top chefs and the food companies can learn a lot from each other, says chef

Merging industries: Top chefs and the food companies can learn a lot from each other, says chef

While there are some differences between high end catering and the large scale manufacturing...

Breakfast cereal decline: Mintel talks opportunities, challenges

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives,...

Fortified foods vs naturally healthy: IFIC says consumers like both

Fortified foods vs naturally functional: Consumers consider both ‘worthwhile’, says IFIC

Consumers are open to fortified foods just as much as those that contain naturally...

Gluten-free fueled by food skepticism & fad diets: Packaged Facts

Gluten-free: A ‘perfect storm’ fueled by food skepticism and fad diets

Processed food skepticism and fad dieting played a big part in the gluten-free boom,...

Live Supplier Webinars

The FoodNavigator Salt Reduction Forum
William Reed Business Media
All supplier webinars