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Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

Niamh Michail

By Niamh Michail+

18-Jan-2017
Last updated on 18-Jan-2017 at 14:41 GMT2017-01-18T14:41:50Z

Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.  

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