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New logo for Bord Bia


Bord Bia, the Irish Food Board, this week brought the emerald isle to the shores of the Docklands, home to the FiE exhibition.




The promoter of Irish food and drink products two months ago launched a new logo, 'Ireland - The Food Ireland' to reflect the "green and natural side of Ireland" a spokesman told




The move is seen as an attempt to breathe life once again into a food industry weary with food crises. We hope the simple, clean and fresh logo does the trick.