SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 
Loading...

NTC: Our garlic and onion flavor alternatives are ‘very, very cost-effective versus some of the cheapest raw materials on this planet’

By Stephen DANIELLS , 29-Jul-2013
Last updated on 29-Jul-2013 at 20:39 GMT2013-07-29T20:39:31Z

By exploiting plant by-products for precursors to in-demand flavors, Natural Taste Consulting’s (NTC) has come up with natural, sustainable, and highly cost-effective options for a variety of foods – but how are they doing this?

Speaking with FoodNavigator-USA at the recent IFT Annual Meeting and Expo in Chicago, Markus Beba, VP of sales and marketing for NTC explained that there is a huge demand for natural ingredients and flavors are a big part of it.

“Have a look at the world’s population, over the last century we have quadrupled the world’s population. If everyone wants natural ingredient then where will it lead it us? Predictions are that there will not be enough raw material would be available.” 

“Garlic and onion are two of the key raw materials for the whole food industry,” explained Beba. “Most of the supply is coming from China. But local demand is growing in China, so there will be less onion and garlic available for the rest of the world.”

The global market for garlic powder is approximately 10.5 million MT/ year with China producing 80% of the world's needs, while onion powder is about 75 million MT/ year with India and China producing 45% of the world's needs.

The solution…

David Johnston, NTC’s VP of innovation, said the company’s approach has been very simple: “We accept that there are certain plants out there where only part of the plant is actually exploited. We have identified these plants as being rich in precursors of garlic and onion, and then all we need to do is find a clever biochemical way, a natural way, of transforming the so-called by-product into garlic and onion aromas that we know and love.

“Because the raw materials are relatively inexpensive and we have great controls of our processes, the end product is very, very cost-effective versus some of the cheapest raw materials on this planet.”

FoodNavigator-USA recently gave the industry the inside scoop of these new ingredients ahead of their launch at the IFT Annual Meeting and Expo, and Beba said the response from the industry, “has been unbelievable because it’s brand new and nobody has done it this way before, and when you taste the product, it’s like fresh onion and garlic, and even in cost-of-use terms we can beat onion and garlic powder.”

Johnston added: “We’ve had the Chinese visiting our booth (there are many attending the IFT here) they couldn’t believe the freshness of the product, and they could not believe for a second that it was cheaper than the products grown in their own country.”

Related products

Is low GI too complicated for consumers?

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

‘Wine world is under attack, and needs to up its game’, Wine Economist

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

Eminent wine writer and economist Mike Veseth warns that the wine world needs to...

‘People should forget their brands and just market wine!’ Wine Riot

‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder

The brains behind the successful Wine Riot events in the US, Tyler Balliet, believes...

‘Great Napa Valley wines will rival Bordeaux’: Moët-Hennessy CEO

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Taste genetics: A new way to look at policy and segment consumers?

Taste genetics: A new way to look at policy and segment consumers?

Can new research in to the genetic basis of taste could help manufacturers and...

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Delicious disasters: Marketing expert warns manufacturers on 'disruptive innovation' and learning from mistakes

Everybody is chasing innovation and the next big idea, but when it comes to...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

Saturated fats may not cause heart disease: Researcher

Saturated fats may not cause heart disease: Researcher

Prof. Philippe Legrand

Director of the biochemistry laboratory, Agrocampus Ouest

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Key Industry Events

 

Access all events listing

Our events, Events from partners...