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Mondelez launches Cadbury's Dairy Milk Oreo in UK


Cadbury's Dairy Milk Oreo
Cadbury's Dairy Milk Oreo

Mondelez International has introduced an Oreo variety of its Cadbury’s Dairy Milk chocolate in the UK.

The bar fuses two of Mondelez’s leading brands and includes a cream –based filling and small chunks of Oreo biscuit.

The launch was initiated on Cadbury UK’s Google+ account that has over 2 million followers.

The new bar comes soon after Cadbury UK introduced Crispello, a chocolate bar targeted at women.

Mondelez International is a global snacks spin-off of Kraft Foods that launched on the 1 October.

See here for Mondelez’s global chocolate strategy. 

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