Mondelez International has introduced an Oreo variety of its Cadbury’s Dairy Milk chocolate in the UK.
The bar fuses two of Mondelez’s leading brands and includes a cream –based filling and small chunks of Oreo biscuit.
The launch was initiated on Cadbury UK’s Google+ account that has over 2 million followers.
The new bar comes soon after Cadbury UK introduced Crispello, a chocolate bar targeted at women.
Mondelez International is a global snacks spin-off of Kraft Foods that launched on the 1 October.
See here for Mondelez’s global chocolate strategy.