SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | APAC edition

News > Market Trends

Read more breaking news

 

 
DRINKTEC 2013: US TREND TOWARDS NATURAL BEVERAGE COLORS

LycoRed promises juice brands ‘significant’ beta-carotene cost saving

By Ben Bouckley+

30-Sep-2013
Last updated on 30-Sep-2013 at 15:48 GMT2013-09-30T15:48:12Z

Picture Credit: Daniel Wehner/Flickr
Picture Credit: Daniel Wehner/Flickr
Loading the player...

Lycored claims its new Lyc-O-Beta Intense coloring system will bring significant cost savings for producers of beverages such as orange juice, and says US interest in such natural colors is growing.

Roee Nir, global commercial manager of color and flavour, LycoRed, explains to Ben Bouckley at Drinktec 2013 that the Israel firm is targeting Europe and the US with Lyc-O-Beta Intense – a natural beta-carotene based colorant, with the main focus Europe due to preference for natural colors.

“This colorant allows our customers to use much less beta-carotene in their applications. It is a liquid product, versus the powder that tends to clump. It has a much more intensive color, and therefore allows significant cost savings in both food and beverage applications,” Nir says.

Several years ago Nir said LycoRed predicted that US demand for natural colors would grow: “Now we observe how food and beverage companies do move to natural, and agree to pay the premium involved in switching from synthetic to natural,” he says.

Related products

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

Stealth carrots and vegetable ingredients

Stealth carrots: How veggies are finding victory in F&B

Carrots might look dull compared to trendy super fruits and leafy vegetables, but the...

Sustainability and farming: SVZ Ingredients

What does sustainability mean to you?

Successful sustainability initiatives need to consider how farmers work and think, and involve co-operation...

Cornelius’ future suite-smelling as new lab opens for business

Cornelius’ future suite-smelling as new lab opens for business

Darren Spiby, Joy Thomas

CEO, Business technical development manager, Cornelius

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

A sugar tax might be bad news for some manufacturers but for others it's...

Video: If Donald Trump becomes US president, would it be good for your business?

Video: If Donald Trump becomes US president, would it be good for your business?

Presidential hopeful Donald Trump has vowed to bring back jobs to America by ripping...

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Consumers are confused over the healthiness of saturated fats, worried about chemical contaminants in...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Himanthalia - or sea spaghetti - may not be commonly known. But as a...

Key Industry Events

On demand Supplier Webinars

Look inside the clean label trend
Ingredion
All supplier webinars