Cranberry specialists Ocean Spray (Stand N150) launches its new enhanced blueberry Flavoured Fruit Piece (FFP) at the FiE. This new FFP is an all-natural ingredient without any added flavours or citric acid. Derived from cranberry, dried and infused with blueberry juice and extract, Ocean Spray claims that the FFP tastes and looks like blueberry but has various advantages over fresh and dried fruit alternatives such as all year round availability, a longer shelf life, less colour bleedings and higher processing tolerance than its fresh and dried counterparts. Applications include breads, bagels, cereals and trail mixes. The range also includes cherry, raspberry, strawberry, orange and peach flavours.