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Innova predicts top five food industry trends for 2014

Last updated on 12-Nov-2013 at 13:34 GMT

Innova Market Insights says that reducing waste and regaining consumer trust are among the top food industry trends to look out for in 2014.

The market research organisation correctly predicted that sustainability would become a more important trend than organic in 2007; in 2008, it put ‘go natural’ as the top emerging trend; and it also foresaw a boom in interest around protein in the US in 2012, all of which are still having an effect on the market.

How will it do with its predictions for next year?

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