SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 
PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

By Ben Bouckley+

12-Jun-2014
Last updated on 12-Jun-2014 at 17:37 GMT2014-06-12T17:37:31Z

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout
DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout
Loading the player...

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

Oob, led by founder and former Loreal exec Leonardo Laforgia (pictured below celebrating his win) saw off stiff competition from runners-up Bella Berry, Vegesentials and Enerdrinks to take first prize at the event, organized by MyDrink Beverages and Zenith International, which is designed to help incubate entrepreneurial beverage talent.

BeverageDaily.com caught up Laforgia after the event to hear his thoughts on the prize, the main component of which is a half day spent with Tesco’s buying team, led by Beardmore, who will discuss opportunities for the brand both within his stores and in the wider market.

“This is the completion of 16 months development work. It’s been an amazing journey and I’m thankful of getting the opportunity,” Laforgia tells us in this podcast.

OOb is a green tea based drink with green tea extracts and super fruit juices, nested in popping pearls made of seaweed on the outside with a core of super fruit juice. It was selected as the winner out of 20 finalists including Claire Nuttall, founding partner of Thrive Unlimited and Keith David Robinson, director at CompareTheWholesaler.com.

The range comprises three drinks – Apple Green Tea with Lychee pearls, Cranberry Green Tea with Acai pearls and Mango Green Tea with acerola pearls.

“We’re not creating a bubble tea, but a drink that brings the possibility of enjoying taste, flavour and texture in an entirely new way,” Laforgia adds.

“The ritual of having a fat straw indented in the packaging relates to the consumer need of experiencing the tea as the overarching flavour together with the pearls, that’s where the magic lies!”

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

A sugar tax might be bad news for some manufacturers but for others it's...

Video: If Donald Trump becomes US president, would it be good for your business?

Video: If Donald Trump becomes US president, would it be good for your business?

Presidential hopeful Donald Trump has vowed to bring back jobs to America by ripping...

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Trends in fats and oils: It's all about minimal processing, novel ingredients & changing the plant's genetic profile

Consumers are confused over the healthiness of saturated fats, worried about chemical contaminants in...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Heard of himanthalia? Dutch start-up aims to replace carb-heavy pasta with seaweed

Himanthalia - or sea spaghetti - may not be commonly known. But as a...

'It's still an attractive market': How are companies overcoming political instability in Turkey?

'It's still an attractive market': How are companies overcoming political instability in Turkey?

At the crossroads of east and west, Turkey offers huge promise but given the...

Why do people buy meat-alternatives?

Fungi-based protein can give soy and pea a run for their money, says Quorn

Marketers of meat-alternatives like to talk a lot about sustainable protein, and how we’re...

 Food crime: what’s on the experts’ wish list

Food and drink crime: what tops experts’ wish list

Persuading people to share information about suspected food and drink crime, co-ordinating intelligence sharing...

Key Industry Events