SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 
SNACKEX 2013: FROM THE FLOOR

Counterintuitive? Healthy snack reformulation claims are decreasing, Mintel

By Kacey Culliney , 14-Jun-2013
Last updated on 14-Jun-2013 at 13:05 GMT2013-06-14T13:05:53Z

Sodium and fat reduction in snacks is covert, but this could be opening industry up to increased backlash, says Mintel
Sodium and fat reduction in snacks is covert, but this could be opening industry up to increased backlash, says Mintel
Loading the player...

Claims like low sodium, low fat and low calorie on snacks are decreasing which seems counterintuitive given action is being taken by manufacturers, said the director of innovation and insights at Mintel.

Speaking to BakeryandSnacks.com at Snackex 2013 in Gothenburg, Sweden, David Jago said in the podcast above that such ‘better for you’ claims were being made less and less on snack pack.

“It sounds counterintuitive but if we look at new product launches over the last several years, the percentage of products that are labeled as low fat and low sodium and so on, has actually gone down not up in all the major European markets,” Jago said.

He said there is a “huge amount” of pressure on industry from governments and health lobbies to reformulate snacks but the problem is that consumers are not necessarily motivated to buy such products. “They may perceive a reduced taste or quality of product,” he said.

Covert action could prompt problems…

Snack makers, including private label, are working to reduce sodium and fat levels in products, Jago said but “it’s very much about covert reduction rather than overt reduction”.

“That’s a pretty big challenge for the snacks industry because they can be seen to not be taking action whereas in actual fact they are taking action but a little bit under the radar,” he said.

Jago said the solution for snack makers is to slowly and incrementally reduce sodium and then communicate to consumers once levels are significantly lowered.

With fat, he said things are a little simpler because manufacturers have the option of baked not fried.

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

EU referendum: vote to stay, says Greencore boss

Four reasons to stay in the EU: Greencore boss

Four factors explain why the food and drink industry would be much better off...

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Vegetable ingredients may boost the nutritional content of beverages: but when it comes to...

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part...

Marketing to the ‘elderly'

Marketing to the ‘elderly’: Overcoming the taboo of getting old

There is a need for public health strategies and products to address Europe's rapidly...

What opportunities does the backlash against sugar create?

What opportunities does the backlash against sugar create?

From links with obesity and type 2 diabetes to government taxes, sugar is currently...

Eat with your eyes: Making sense of multi-sensory food

Eat with your eyes: Making sense of multi-sensory food

Food should taste and smell good but what else should and can it do...

The 4 biggest mistakes in healthy marketing

The 4 biggest mistakes in healthy marketing

The Healthy Marketing Team tells us what NOT to do when marketing a healthy...

How the food industry can boost consumer health

Three changes food industry must make to boost health

Food and drink manufacturers must make three changes across their businesses to help boost...

Food industry new starters offered top tip

Food business starters should be hungry for knowledge

Young people starting their food business careers should hungry for knowledge about the roles...

Key Industry Events