Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

Headlines > Market Trends

Global report on food colours

Clean label trend helps drive natural colours to overtake synthetics

By Nathan Gray+

05-Mar-2013

Loading...

Natural colours have overtaken their synthetic counterparts for the first time ever, and the trend towards clean label products is one of the key drivers according to new data from Mintel and Leatherhead Food Research.

Continuing consumer and retail demand for natural and clean label products - especially within Europe - has helped the market for natural colours boom in recent years, with annual market growth in the last four years estimated to be more than 7% per year.

Such rapid growth has seen the share of the total food colours market taken by natural varieties increase from just around 34% in 2007 to nearly 39% in 2011. And this has led to an important shift in the balance of the market, says Mintel.

For the first time ever, natural colours have a bigger market share than synthetic colours.

The new report , put together by experts at Mintel and Leatherhead food Research, UK, also reveals a slow-down in growth within the artificial/synthetic colours market, which is now valued at 37% of the overall market compared to 40% in 2007.

“Europe is ahead in terms of the use of natural colours,” Chris Brockman, senior global food and drink analyst at Mintel told FoodNavigator.

“There is strong demand from countries like the UK and Germany, which have been strongly pushing for clean label solutions. And so therefore Europe has a greater share of the natural food colours market than say the US, for example, which is slightly behind.”

Brockman suggested that this overall market pattern can also be seen in new product launch data, where the use of natural colours in new food and drink products outweighs the use of synthetic colours by 2:1 on a global basis.

“But this is particularly skewed by region,” he explained. “When you look at Europe, for example, the share of natural colours is up to 85%. In Asia it’s about 67%, whilst in North America and Latin America it drops to 50%.”

“That’s because we are still seeing strong use in the confectionary and soft drinks use in particular, in the Americas region.”

Related products

High-protein bread could bake up a storm: Euromonitor

High-protein bread could bake up a storm: Euromonitor

Diana Cowland

Senior Analyst, Health & Wellness, Euromonitor International

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

Dr David Katz

ddirector of Prevention Research Center. , Yale University

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Bakeries struggling with calls to cut salt, sugar and fat

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

Behavioural economist: Do the nutritional thinking for people if you want change

Behavioural economist: Do the nutritional thinking for people if you want change

Consumers don’t really want more nutritional information, they want an easy life, according to...

Simplicity, not science, rules sweetener coverage

Simplicity, not science, rules sweetener coverage

Professor Jason Halford

University of Liverpool

Algatech: Functional food on astaxanthin horizon

Algatech: Functional food on astaxanthin horizon

Israeli firm Algatechnologies will work towards gaining approval for its astaxanthin as a novel...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

Industry must debunk whey protein bodybuilding myths: Volac

Industry must debunk whey protein bodybuilding myths: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Are food companies getting social media right? In a word, 'no'

Are food companies getting social media right? In a word, 'no'

Fear is a major roadblock to many food companies getting it right when it...

Building for the future: DSM on lessons from Food Vision 2014

Building for the future: DSM on lessons from Food Vision 2014

Industry needs to ‘dramatically innovate’ if it is to come up with sustainable solutions...

In conversation with the mastermind behind the €250,000 lab-grown burger

In conversation with the mastermind behind the €250,000 lab-grown burger

Last year Professor Mark Post sparked international interest with the unveiling, and tasting, of...

Food science under spotlight at IFST jubilee conference

Food science under spotlight at IFST jubilee conference

Mapping the future of food science is the aim of the Institute of Food...

Manufacturers miss big breaks with small innovations

Manufacturers miss big breaks with small innovations

Food and drinks manufacturers could be missing out on ground-breaking new product development opportunities...

Invest in small food firms or risk losing income

Invest in small food firms or risk losing income

Big food and drink manufacturers should invest in small firms to protect their income...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Foodex 2014 – video highlights

Foodex 2014 – video highlights

The consequences of the horsemeat crisis, filling the yawning skills gap, lean and green...

Key Industry Events

 

Access all events listing

Our events, Events from partners...