SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | APAC edition

News > Market Trends

Read more breaking news

 

 
Global report on food colours

Clean label trend helps drive natural colours to overtake synthetics

By Nathan Gray+

05-Mar-2013
Last updated on 05-Mar-2013 at 13:15 GMT2013-03-05T13:15:25Z

Natural colours overtake synthetics as European growth leads the way
Natural colours overtake synthetics as European growth leads the way
Loading the player...

Natural colours have overtaken their synthetic counterparts for the first time ever, and the trend towards clean label products is one of the key drivers according to new data from Mintel and Leatherhead Food Research.

Continuing consumer and retail demand for natural and clean label products - especially within Europe - has helped the market for natural colours boom in recent years, with annual market growth in the last four years estimated to be more than 7% per year.

Such rapid growth has seen the share of the total food colours market taken by natural varieties increase from just around 34% in 2007 to nearly 39% in 2011. And this has led to an important shift in the balance of the market, says Mintel.

For the first time ever, natural colours have a bigger market share than synthetic colours.

The new report , put together by experts at Mintel and Leatherhead food Research, UK, also reveals a slow-down in growth within the artificial/synthetic colours market, which is now valued at 37% of the overall market compared to 40% in 2007.

“Europe is ahead in terms of the use of natural colours,” Chris Brockman, senior global food and drink analyst at Mintel told FoodNavigator.

“There is strong demand from countries like the UK and Germany, which have been strongly pushing for clean label solutions. And so therefore Europe has a greater share of the natural food colours market than say the US, for example, which is slightly behind.”

Brockman suggested that this overall market pattern can also be seen in new product launch data, where the use of natural colours in new food and drink products outweighs the use of synthetic colours by 2:1 on a global basis.

“But this is particularly skewed by region,” he explained. “When you look at Europe, for example, the share of natural colours is up to 85%. In Asia it’s about 67%, whilst in North America and Latin America it drops to 50%.”

“That’s because we are still seeing strong use in the confectionary and soft drinks use in particular, in the Americas region.”

Related products

Related suppliers

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences...

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Seaweed swell: European interest turns tide in superfood’s favour?

Seaweed swell: European interest turns tide in superfood’s favour?

Dr Craig Rose

Managing Director, Seaweed and Co

GEA Aquarius BunchWrapper wrapping machine

GEA sees rise in label-on-a-stick lollipops

Angelic van der Rijken,

product manager, , GEA Aquarius lollipop equipment,

GEA debuts Comas and Imaforni processing lines

GEA debuts Comas and Imaforni processing lines

Marco Gandini,

VP, head of bakery applications, , GEA

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Manning Impex ups Asian offering for UK market with seaweed snacks

Manning Impex ups Asian offering for UK market with seaweed snacks

UK-based importer and distributor Manning Impex has added Tao Kae Noi seaweed snacks to...

UK cricket flour energy bar wins ife 2017 Sustainable Packaging Award

UK cricket flour energy bar wins ife 2017 Sustainable Packaging Award

Yumpa, a range of energy bars made with cricket flour, is the first of...

Augmented reality: The ultimate hack in flavour perception?

Augmented reality: The ultimate hack in flavour perception?

Dr Katsunori Okajima

Professor, Yokohama National University

Tate & Lyle unveils upgraded innovation center

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...