SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | APAC edition

News > Market Trends

Read more breaking news

 

 
2014 SWEETS AND SNACKS EXPO

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

By Kacey Culliney+

26-May-2014
Last updated on 26-May-2014 at 12:08 GMT2014-05-26T12:08:21Z

Innovation saw confectioners go mini, develop new flavors and powerful mints, says Euromonitor
Innovation saw confectioners go mini, develop new flavors and powerful mints, says Euromonitor
Loading the player...

For the most part, confectioners have continued to innovate in known areas like flavor, product size and packaging rather than innovating for health, says Euromonitor International.

Speaking to ConfectioneryNews at Sweets & Snacks Expo in Chicago last week, Euromonitor market analyst Matthew Hudak said manufacturers had continued to down-size products.

“They’re definitely bringing out a lot of these really small, single pouch, grab and go things and it’s really bite-sized now,” he said.

Asked what had prompted continued miniaturization, Hudak said it was a combination of creating convenient products for busy consumers but also portion-control.

In terms of flavor innovation, he said industry had started to pull berries and dark chocolate together, which had an air of health to it. “That seems to be something that’s catching on pretty well.”

Reformulation to reduce sugar and fat?

Asked if candy makers had started to react to anti-sugar, anti-obesity lobbyists, Hudak said that smaller portions addressed that, but beyond down-sizing there was little being done, so far.

“For the most part, they seem to be sticking to what they know, either with indulgent flavor innovation, miniaturization, new pack types. So, so far not so much, we’ll see what happens in the next few years.”

He said the US FDA’s nutrition label proposals could spur action because calorie and sugar content could soon be more prominent on pack. 

Power mints the gum alternative

Hudak pointed out clear innovation in the mint/gum category. Hershey’s Ice Breakers were mints that chewed like a gum but melted on the tongue – something very new to the category. Altoids had also launched extremely powerful mints.

“They are definitely going more towards being more effective (…) or to give you this new texture profile. Also part of what Hershey is doing that product is trying to please gum people who don’t want to spit out the gum,” he said.

This innovation in the mint category, he said, would make life even tougher in the gum sector.

Related products

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

Lab meat, plant proteins and insects: Which alternative proteins will feed the world?

The quest for alternatives to animal-derived proteins has led to a huge amount of...

Food firms should prepare for pre-recession spending

Prepare for pre-recession spend – top economist

Food manufacturers should prepare for a positive three years ahead, as the changing economy...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Salt reduction not a priority for UK consumers: LoSalt survey

Salt reduction not a priority for UK consumers, finds LoSalt survey

Caroline Klinge

sales and marketing manager, LoSalt

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

Augmented reality: The ultimate hack in flavour perception?

Augmented reality: The ultimate hack in flavour perception?

Dr Katsunori Okajima

Professor, Yokohama National University

Tate & Lyle unveils upgraded innovation center

Tate & Lyle unveils upgraded innovation center

Tate & Lyle PLC, a global provider of speciality food ingredients and solutions, has...

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

FOODVISION: Trust and ethics key to reaching consumer hearts and minds

Erin Boyd Kappelhof

Managing Partner, Eat Well Global

FOODVISION: DNA testing just ‘one part of the jigsaw’

FOODVISION: DNA testing just ‘one part of the jigsaw’

Andrew Steele

Head of Product Development, DNAFit

Verdiujns extends portfolio of BRC-certified  wafers

Verdiujns extends portfolio of BRC-certified wafers

Verduijns Fine Biscuits launched three savory variants to its portfolio of organic wafers at...

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...