SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Market Trends

Read more breaking news

 

 

Brazil's coffee leads the way - study suggests

20-Sep-2001

A new study from Promar International, the food research and consulting firm concludes that Brazil will continue to exert strong sway on the global coffee market for some time to come.



"The recent price slashing by Procter & Gamble and Kraft is in part a reaction to the expected harvest there,"according to Tom Earley, Promar Vice President. "Looking forward, we see Brazil making waves on the world market in ways other than sheer production prowess."



According to Promar , Brazil has ramped-up efforts to develop 'quality coffee' varieties. "Other key producer markets beat Brazil to the punch," Earley notes, "but they are moving quite rapidly to capitalise on this opportunity. Ironically, the same price-cutting pressures they have helped create should also help further their quality coffee objectives, assuming that retailers will continue to pursue higher margins through more premium offerings."



The study brochure, including a table of contents and sample pages for "Brazil Coffee To 2010: Implications for global coffee players" is available online.

Key Industry Events

 

Access all events listing

Our events, Events from partners...

On demand Supplier Webinars

Rethinking Fat Forum
William Reed Business Media
Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
ETENIA™: Recognize True Milk Value
AVEBE
The FoodNavigator Salt Reduction Forum
William Reed Business Media
All supplier webinars