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Headlines > Market Trends

Synergy captures the essence of beef flavour

Beef flavour without the beef
Beef flavour without the beef

A new range of beef flavour solutions for savoury food and drink manufacturers has been launched by Synergy.

The solutions have been launched in response to an increase in consumer demand for authentic and recognisable flavour profiles, says Synergy.

Market research

Following in-depth market research and sensory mapping, the UK-based company has developed a range of flavours that characterise the flavours of beef and can also be used in meat-free products, it claims.

Vicky Berry, category manager at Synergy, says: “Using our extensive sensory knowledge and expertise in savoury flavours, we have created a range of distinct beef profiles with impactful and authentic characteristics.”

Range of flavours

The range of flavours includes steak, roasted beef, pan dripping, pan juice and tallow and are available in liquid or powdered form, says Synergy.

The solutions allow savoury food manufacturers to easily and cost-effectively develop new products with unique flavour profiles, the company adds.

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