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All you need is love? Analysis of 50 years of hit songs yields tips for food advertisers

Researchers analysing 50 years worth of hit songs have identified 12 key themes that may help marketing professionals in the food industry craft advertisements that will better resonate with audiences.

News in brief

SOFHT launches student award

The Society of Food Hygiene and Technology (SOFHT) has launched its 2014 Student Award to encourage students to choose a career in the food industry.

Special edition: Nuts, pulses & legumes

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with chef Michael Holleman, director of culinary development at artisan grain and legume supplier InHarvest, for a...

Animal feed industry gets a new website

A new website has been launched to supply breaking news for the global animal feed industry – a sector that was valued at $500 billion last year.

Exporters must see beyond salt as commodity, says Salt of the Earth

Salt companies must look towards new product innovation and away from commodification if they expect to export at a profit, according to Israeli company Salt of the Earth.

Dutch dairy sector has 'a lot of knowledge to share' with China

China and the Netherlands have signed a memorandum of understanding (MOU) that will see the Asian country glean dairy industry know-how from the likes of FrieslandCampina.

Special edition: Nuts, Pulses & Legumes

Has soy lost its sparkle? Not from where we’re standing, says DuPont as it taps into high-protein craze

The current high-protein craze in the US food and beverage market is driving continued demand for soy-ingredients, with particular growth opportunities in sports nutrition, food for kids, and weight management,...

Food firms missing out because of ‘dinosaur attitude’

A “dinosaur attitude” is causing food and drink manufacturers to miss out on the benefits of integrating sustainability into their businesses, according to the boss of malt manufacturer Muntons.

Marketing to children, or the family? EU and UK data suggests clashes in TV advertising

A survey has suggested that European kids are exposed to less food advertising during childrens TV than ten years ago, however data from the UK has suggested that prime-time family...

Guest article

Reformulation of carbonated drinks could slash more than 6,000 calories per year

Using stevia to reformulate just 20% of carbonated soft drinks could slash more than 6,000 calories per year from the diet of consumers, says Diana Cowland of Euromonitor International.

‘There is no-one making gluten-free clusters’, says Carmit Candy

Israeli firm Carmit Candy has identified a market gap for a gluten-free version of the increasingly popular clusters format.

The good, the bad and the mascot: Kids’ advertising entrenches adult brand loyalty

Food brand mascots advertised to children can spark long-term brand loyalty and biases – a strategy that could be used to benefit public health but one that could also fuel...

EHL Ingredients expands following spice, seasoning and blends growth

Food ingredient supplier EHL has expanded into a new facility to help increase stock levels and productivity on the back of 'extensive growth' in the last year.

Exclusive

Mondelēz: ‘We may revisit sugar reduction target’, if WHO formalizes guidance

Mondelēz International said it may include a pledge to reduce sugar in its new health & wellness program, but only if the World Health Organization (WHO) makes its latest sugar...

SPECIAL EDITION NEWSLETTER

The Gulf in Asia: The Middle East's growing importance in Asia-Pacific

From re-export hub to destination for goods from all over Asia-Pacific, the Gulf's role in has been growing at speed. Today, everybody wants a slice of this unique and lucrative...

UAE urged to avoid the mistakes of other countries

A leading investor has warned the UAE not to make the same mistakes as other nations when it comes to food security. 

Saudi must look east for grains

The contribution of agriculture to Saudi Arabia’s gross domestic product was last measured at 2.49% in 2010, according to the World Bank. Moreover, it is set to drop even lower...

Dairy in the desert

When it is said that a cow should consume three litres of water for every litre of milk it produces, how is arid and water-starved Saudi Arabic able to command...

NZ strengthens agri-ties with Saudi Arabia

The New Zealand government has committed NZ$6m (US$5.1m) to establish an agribusiness service hub in Saudi Arabia.

Putting the chai into Dubai: Rise of the world’s tea re-export capital

The order given by Dubai’s ruling sheikh in 1959 to dredge the Creek, the water channel that flows into the heart of what was at the time a sleepy fishing...

Novel eye-tracking study holds promise for improving label designs

Utilising eye-tracking technologies to assess how health conscious consumers perceive food products could help manufacturers improve label designs and better promote healthy products, say researchers.

Industry is "on the back foot" with sustainability trends

Food and drink firms must be more proactive at assessing the sustainability of their products and ingredients, rather than reacting to market interest, according to Leatherhead Food Research expert Emma...

Foodex 2014

Food manufacturing topics centre stage at Foodex

Broadcaster and former politician Michael Portillo will join a stellar cast of industry experts for more than 20 live events on the Centre Stage at the Foodex show next week.

Gluten-free growth has shelf-life

The UK’s gluten-free (GF) market could mature in the next two years, following US statistics suggesting the market there has already started to slow.

Belgian consumers confused by EU shelf life labels

Almost a third of Belgian consumers do not understand the difference between 'best before' and 'use by' labels, say researchers, who warn their findings have implications for food safety and...

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