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Forget extreme sports – it’s about extreme parenting! Energy drinks may market to millennials but parents’ consumption is on the rise

The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel. 

Dispatches from Vitafoods Europe, Geneva

Offering consumers information is essential for hemp juice success, says Sana

Telling a story is important for any brand – even more so when trying to market hemp juice and overcome pre-conceptions about cannabis, according to Sana Hemp Juice. 

Special edition: Innovations in better-for-you confectionery

'Big guys' could explore low-glycemic sweetener for chocolate, says Beneo

Ingredients supplier Beneo says obesity concerns may convince mainstream chocolate makers to swap sucrose for low-glycemic and tooth friendly sugar isomaltulose.

Major companies are driving soy sustainability, says RTRS

Sustainability in the soy sector is being driven by food companies aiming to mitigate brand risk, according to Europe Outreach Manager for the Round Table on Responsible Soy (RTRS) Lieven...

Japan

Fukushima locals confident of produce as neighbours raise inspections

Eight out of 10 residents of Fukushima prefecture are comfortable buying local produce four years after the nuclear accident in 2011, according to a survey by local consumer groups.

Mondelez’s sustainable palm oil plan: “We want the whole supply chain to transform”

Mondelez International is on track to meet its goal of sourcing 100% traceable palm oil by the end of the year after reaching 70% traceability in 2014, says global director...

Dispatches from Vitafoods Europe, Geneva

Europe’s energy drink market needs a shot of energy: Nergia

Energy shots are a big market in the US, but the potential in Europe is yet to be realized, says America’s Naturals.

Going halal: Can manufacturers appeal to all consumers?

The European halal market is booming and set to grow – but manufacturers must appeal to Muslims without alienating non-Muslim consumers if they want to maximise sales , say experts.

Kids’ fruit snacks criticised for high sugar content

Many fruit snacks aimed at children contain more sugar than confectionery – but could be misconstrued as ‘healthy’ because of their association with real fruit, according to pressure group Action...

Free NutraIngredients and FoodNavigator online event - June 3, 14:00 Paris time

Big debates, big issues: Is the food industry winning the war against weight?

As the ‘globesity’ health footprint grows and power weight management brands struggle to stay relevant in an age where smartphone apps deliver personalised solutions, join us next week for a...

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

After a few years of negativity, the industry has a spring in its step again. But with renewed optimism comes the question of where the future successes lie.

Dispatches from Vitafoods Europe 2015

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Start-ups have faced tough times along with the rest of the European food industry in recent years as a tight economy and ever tighter regulations have bitten deep.

Engage consumers in CSR to add value, says Deloitte

Companies are getting better at incorporating sustainability into their marketing strategies – and that’s good for business, says Deloitte Finland’s sustainability manager Riikka Poukka.

Bank holiday beers: Why alcohol consumption data doesn't match sales figures

Alcohol consumption during bank holidays, celebrations and other special occasions is inadequately measured in normal consumption surveys, according to a study that suggests 12m more bottles of wine a week...

How can industry warm the Western palate to eating insects?

To sell insects to Western consumers, food manufacturers must create products that align ethical motivations with sensory expectations – meaning cricket-flour cookies will fare better than chocolate-coated crickets. 

News in brief

Germany aims to boost land switch for organic farming

Despite strong growth in the German organic sector, there is little switching to organic cultivation by domestic farmers – something that the German government is now aiming to change.

Many still oblivious to obesity threats

People around the world significantly underestimate the health impact of obesity, but do support interventions to prevent it, according to two new surveys.

Dispatches from Canadean International Beer Strategies, Amsterdam

Are you Twitter ready? Social media strategies must add value, says Twitter guru

Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter. 

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

Flexitarians fuel innovation in vegetarian food

Vegetarians are enjoying a wide range of packaged food– but it's their flexitarian friends who are fuelling innovation in the taste and texture of plant-based meat alternatives.

Evolva meets third milestone in Roquette collaboration

Swiss fermentation specialist Evolva Holding SA has reached a third milestone in its collaboration with Roquette Frères SA, triggering a payment of “several hundreds of thousands of Swiss Francs” to...

Brand rivalry deepens in post-crisis Europe

Own-brands have enjoyed a boom in crisis-hit Europe, winning new consumers with both price and quality – but big brands are resorting to aggressive pricing and promotions to win back their...

Does Germany’s rapid Fairtrade growth make it the most dynamic global market?

The German Fairtrade market is the most dynamic globally, as growth in certified products spiked by more than a quarter in the past year, says TransFair chief Dieter Overath.

Cargill eyes sustainable seaweed for carrageenan range

Cargill has introduced a new range of carrageenans for drinks makers in order to improve the sustainability of their sourcing.

Save Food: Nestlé pledges to help the world tackle food loss and waste

The world’s biggest food firm, Nestlé, has put reducing food waste firmly on its agenda, announcing plans to help further prevent the issue of food losses and waste around the...

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