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News > Market Trends

Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the...

Patented sugar reduction molecule will be on shelves next year, says DouxMatok

Sugar reduction specialist DouxMatok is in advanced talks with multinational food manufacturers and says its patented flavour-carrying particle will be on shelves in Europe by 2018.

Carrot biscuits, beetroot yoghurt and coconut sugar: A look at Europe's low sugar innovations

Natural sweeteners, such as agave and stevia, are in higher demand than artificial sweeteners as Europe cracks down on sugar.

Unilever brands known as sustainable are growing 30% faster than others

One in three consumers choose brands based on sustainability: Unilever study

A new report by industry giant Unilever shows that consumers' belief in the social or environmental welfare of brands hugely affects their purchasing decisions.

Comment

Can ‘happy’ pizza make sad days go away?

Food marketers claim pizza and puppies can bring happiness, but bad marketing and dodgy pseudoscience won't make the January blues go away.

Crikey! Fruit fly flour beats crickets for cost, says Israeli start-up

Move over crickets and mealworms - Israeli start-up Flying Spark is farming and processing fruit fly powders and oils that are cheaper than other insect ingredients but with a similar...

News in brief

‘Tastes more like Coke’: Coca-Cola’s £4.5m advertising campaign for Coca-Cola Zero Sugar

Coca-Cola European Partners (CCEP) has today launched a new advertising campaign for Coca-Cola Zero Sugar, emphasizing the similarities in taste with the flagship Coca-Cola Classic brand. 

Bird flu could halt free range egg production, warn MEPs

Outbreaks of bird flu throughout Europe could put a stop to free range eggs as safety precautions make meeting the labelling requirements impossible, Dutch members of the EU parliament have...

Get ready for bespoke snacking experiences on a mass scale, says Mondelez chocolate innovator

Snacking is about to get personal with food manufacturers using technologies such as visual and 3D printing to scale up bespoke eating experiences, according to Gil Horsky, global innovation leader at...

DuPont announces €57m European dairy investment

DuPont Nutrition & Health is to invest $60 million (€57m) in expanding dairy culture production sites in France and Germany.

Waste not, want not: UK start-up turns leftover food into hummus

Food waste-conscious start-up, ChicP, transforms leftover fruit and vegetables into a variety of flavoured hummus, and is crowdfunding to expand into new markets.

Ferrero defends palm oil in Nutella with advert against 'unfair smear campaign'

Ferrero has launched a TV advertising campaign defending its use of palm oil in its flagship product Nutella, saying palm oil is currently suffering "an unfair smear campaign" in Italy....

Egg prices set to keep rising in EU

Egg prices in Europe have risen 16% since November last year driven up by bird flu outbreaks and rising consumer demand, say global commodities analysts at Mintec.

Nutrition experts predict sustainability ‘most important’ trend for 2017

Sustainability wins another vote for the “most important” trend to watch in 2017, followed closely by plant-based protein, according to a small, but well-educated group of nutrition experts, surveyed by...

Chili-infused beverage start-up goes back to its roots for bottle redesign

Swedish start-up brand Caliente has gone back to its roots to redesign its bottle with a simplistic, clean-looking, Scandinavian design.

Ethical food and drink worth over €10.5 billion in the UK

Sales of ethical food and drink increased 5.3% in 2015 to just over £9.03 billion (€10.55 billion), according to new research. Organic continued its revival but Fairtrade has struggled again.

Catch 22: Sustainable fishing produces massive carbon emissions

Whilst smaller scale sustainable fishing practices protect the oceans from depletion of marine life, they are vastly more detrimental to the environment, say researchers

Guest article

Dairy trends – what to look out for in 2017

Global market research company Canadean has identified areas of opportunity in dairy products in 2017. 

Sugar-free drinks no better for weight control, argue researchers

Artificially-sweetened beverages (ASB) do not contribute to weight loss and may even be part of the overall obesity problem, researchers claim. 

Kids start the day with big sugar-kick; breakfast cereals highlighted

Children in England consume almost three cubes of sugar at breakfast, according to new research that puts cereal brands in the spotlight once again.

Pay more, waste less: Scottish food study

Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept...

France meat and dairy ‘country of origin labeling’ trial comes into force

France rolls out its two-year trial for mandatory country of origin labelling (COOL) for meat and dairy in prepared foods, this month.

The nutra space: Eyes turn to 2017

Only the seemingly foolish would have predicted 2016 would see the UK vote to leave the EU and Donald Trump win the US presidential election. But in the post-truth era,...

Opinion

2016: The good, the bad and the ugly

The food sector rarely fails to deliver when it comes to news and 2016 has been no exception. Here’s my pick of the good, the bad, the ugly and the...

Allinson’s unveils new bread loaf size designed for smaller households

The UK bakery has launched a range of 12-slice 650g bread loaves based on customer insights.

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