A Taste of Wellness for Savoury and Snacks
Givaudan
The vast majority of Britons are confused about food labels and the volume of information displayed, writes the Evening Standard this week.
According to the report the study, commissioned by UK supermarket Safeway, found that 78 per cent of consumers do not understand basic nutritional terms. Asked what RDA - Recommended Daily Allowance - stood for, many guessed Regional Development Agency or Royal Dramatic Art.
The research confirms that dieting, whether successful or not, has become a way of life for the majority. More than one third of men (36 per cent) and 44 per cent of women said they would prefer to be able to eat without putting on weight than speak a foreign language or increase their IQ.
People in the North of England were far less concerned with healthy eating, with 25 per cent expressing no concern about food health issues, compared to just seven per cent of people in the South.
The study was conducted among 994 men and women aged between 25 and 64, examines progress in achieving targets in the Government public health strategy Saving Lives - Our Healthier Nation.