December 14, 2012: EU health claims doomsday? Er, not really…
This content item was originally published on www.nutraingredients.com, a William Reed online publication.
But while certainly draconian, the reality is offering unexpected avenues of opportunity, says healthy and functional food marketing expert, Julian Mellentin, of New Nutrition Business.
Especially when there are 224 affirmed health claim associations to pick from…