Clean label has been a major trend in the food industry for the past decade. But today’s consumers are looking for more. They want to know more about what is in their food, not just what isn’t. They want their food to be made of recognisable natural ingredients and they want to know where those ingredients came from. In tune with this trend, Lycored offers Real Food Ingredients made from 100% tomato, enabling formulators to enhance the flavour and texture of their products naturally – and then label them with reassuringly simple food declarations that all consumers will recognise.