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Kids' food
With specific nutritional needs and heightened sensitivity to marketing, children are the subject of dedicated product development and marketing strategies by food firms.
This special edition looks at the latest thinking on what juniors need, and how to convince them - and their parents - to give it a try.
Unfair ‘junk food’ label risks making dog’s dinner of industry
Anyone who has spent any appreciable amount of time working in the food industry realises that the issue of ‘junk food’ marketing to children is a hydra that rears two heads for every one cut off.
Kids’ TV food commercials down, but cross-promotions soar
Cross-promotions on food packaging targeted at children increased by 78 percent between 2006 and 2008, according to a study from Yale’s Rudd Center for Food Policy.
Kids’ food trends in the spotlight
Some major trends in children’s eating habits could change as the economy recovers – but foods marketed as natural and healthful are here to stay, according to a senior analyst at Mintel.
How characters can help children eat healthily
From Disney to Tony the Tiger, consumer groups have been campaigning hard to break the links between childhood icons and unhealthy foods. But furry friends and super-heroes are now putting in more of an appearance on healthy products.
Giving children the best nutritional start
With childhood obesity rates apparently sky rocketing around the world, celebrity chefs redesigning school meals, and international initiatives to influence what our children eat, now is an interesting time for child nutrition.
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