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Kids' food

With specific nutritional needs and heightened sensitivity to marketing, children are the subject of dedicated product development and marketing strategies by food firms.
This special edition looks at the latest thinking on what juniors need, and how to convince them - and their parents - to give it a try.

UN tightens regulation on lead in infant formula lead and arsenic in rice

The United Nation’s food standards body has adopted new maximum levels for lead in infant formula and arsenic in rice. 

EU pledge: Amica Chips and ICA Foods to stop ads to kids

Amica Chips and ICA Foods have pledged to stop advertising to under 12s and communication with primary schools unless asked as part of a voluntary EU scheme.

Children recognise ‘unhealthy’ food brands more than ‘healthy' ones, finds study

Young children are more likely to easily recognise unhealthy food brands than healthy ones, say researchers.

Checkout bans could kick confectionery while it's down: Euromonitor

The recent flurry of retail checkout confectionery bans, joined last month by retail giant Tesco, could hurt impulse-driven sales, but present high margin opportunities to supermarkets, according to Euromonitor analysts.

The good, the bad and the mascot: Kids’ advertising entrenches adult brand loyalty

Food brand mascots advertised to children can spark long-term brand loyalty and biases – a strategy that could be used to benefit public health but one that could also fuel public concern, warn researchers.

Bread and cereal highest contributors to children’s salt intake: Study

A professor of cardiovascular medicine has said industry must get their act together after his UK study found bread and cereal to collectively be the highest contributors to salt consumption among children.

What do the eco heretics mean for GM golden rice?

Dr Patrick Moore – Greenpeace founding member and GM defector – represents a fear that lurks in the heart of all ideologists: Am I on the right side of the fence? Am I the goodie or the baddie? 

BNF school nutrition report marks "room for improvement"

Although some progression has been made, there remains considerable room for improvement in the diets of British schoolchildren, according to a report from the British Nutrition Foundation.  

Kellogg in trouble over "distasteful tweet"

Kellogg has issued an apology for a “distasteful tweet” in which it promised to donate one breakfast to a vulnerable child for each retweet.

Regional differences: What have you got in your lunchbox?

Across most countries, sandwiches and fruit are popular in children's lunchboxes while the inclusion of chips, yoghurt and cheese snacks varies considerably across regions, according to a consumer report by the Irish Food Board.

Preschool years key for teaching kids about healthy and unhealthy foods, say researchers

Research demonstrating that three-to-five-year-olds have an awareness of which foods are healthy, and which foods are not, suggests preschoolers should receive education about food and nutrition, say researchers.

Don't change our treats! Smaller portions better than reformulation for confectionery, says dietitian

Confectioners should reduce portion sizes rather than reformulate since indulgent treats help us enjoy our diets, says a dietitian. 

Infant food flop: Study finds nutritional faults in popular brands

The majority of infant weaning foods available in the UK do not provide the nutrient density and diversity of taste and texture needed in this formative stage and may encourage bad sweet tooth habits in the future, research has claimed.

The market for after school snacks is untapped, says Mintel

UK food makers have been focused on the lunchbox trend but have failed to notice a gaping hole full of promise – the after school snacking occasion, a Mintel analyst says.

The better the story, the bigger the serving! TV distracts us into snacking

Whether or not we are fully engrossed in a TV programme or video game's plot affects the amount we snack, research suggests.

Cereal bars: The sugary truth

Leading cereal bar brands are high in sugar, saturated fats and calories, with one product containing more sugar than a small can of Coke, finds new research.

Unfair ‘junk food’ label risks making dog’s dinner of industry

Anyone who has spent any appreciable amount of time working in the food industry realises that the issue of ‘junk food’ marketing to children is a hydra that rears two heads for every one cut off.

Kids’ TV food commercials down, but cross-promotions soar

Cross-promotions on food packaging targeted at children increased by 78 percent between 2006 and 2008, according to a study from Yale’s Rudd Center for Food Policy.

Kids’ food trends in the spotlight

Some major trends in children’s eating habits could change as the economy recovers – but foods marketed as natural and healthful are here to stay, according to a senior analyst at Mintel.

How characters can help children eat healthily

From Disney to Tony the Tiger, consumer groups have been campaigning hard to break the links between childhood icons and unhealthy foods. But furry friends and super-heroes are now putting in more of an appearance on healthy products.

Giving children the best nutritional start

With childhood obesity rates apparently sky rocketing around the world, celebrity chefs redesigning school meals, and international initiatives to influence what our children eat, now is an interesting time for child nutrition.

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